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Archive for October 14th, 2008

Duquesa Marketing Engages Harrington Product Development to Design New Pregnancy Device

Tuesday, October 14th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Engages Harrington Product Development to Design New Pregnancy Device

Firms to Collaborate on Creating Design, Form and Function Features for Labor ‘Lert™

Fort Thomas, KY Geoff Ficke, President of Duquesa Marketing announced that his consulting firm has contracted for Harrington Product Development Center, Cincinnati, OH to collaborate on the design and production of the Labor ‘Lert™. Duquesa Marketing are the managing consultants for the Labor ‘Lert™ project, owned by TriCon Development, LLC of Dublin, OH.

“We have worked with Harrington for many years and on numerous projects,” said Nancy Ficke, EVP of Duquesa Marketing. “Their product engineering service is an excellent value to our clients, and Labor ‘Lert™ will require a sophisticated design to house its unique features and benefits.”

Labor “Lert™ is a patented device that will assist women during late stage pregnancy in managing pain, timing contractions and accurately charting the immediate pre-delivery process. Currently there is nothing on the market to address the need for simple, accurate delivery of this important data.

Geoff and Nancy Ficke offer a comprehensive marketing and product development service for a wide range of product categories. Entrepreneurs, inventors, small and large businesses have utilized these customized services.

Duquesa Marketing Appointed Managing Consultants for Maternity Product

Tuesday, October 14th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Appointed Managing Consultants for Maternity Product

International Product Development Firm to Design And Market New Labor ‘Lert™ Device

Altamonte Springs, FL Geoff Ficke, President of Duquesa Marketing, announced that his consulting firm has been retained by Tri-Con Development, LLC to design, produce and market Labor ‘Lert™. The Labor ‘Lert is a patented device offering numerous features and benefits needed by pregnant women in late stage labor.

“As is so often the case, necessity is the mother of invention”, said Mr. Ficke. “Trish Conley, the inventor of Labor ‘Lert, has had three deliveries and felt there had to be a better, easier way to keep track of contractions, increasing severity of contraction pain and time lapse between pains. She could find nothing on the market and knew there was a need, a need every pregnant woman has experienced and understands”.

Dublin, OH based Tri-Con Development, LLC, owned by Mrs. Conley, spent a great deal of time with her husband David, reviewing the many options available for developing and launching a new consumer product. Their diligence led them to Duquesa Marketing. “I am an investment banker, my wife home schools our son, this was new turf for us”, said Mr. Conley. “After interviewing Geoff and Nancy Ficke we were convinced that their experience and contacts were essential in order for Labor ‘Lert™ to succeed.

Product design and component engineering has begun and Mr. Ficke anticipates Labor ‘Lert to be presented in the fall of 2007 for retail distribution. “We are working with our offshore partners as we speak to finalize costing. The Sales Model will follow soon after. We should be ready to pre-sell by late summer”, said Nancy Ficke, EVP of Duquesa Marketing.

Duquesa Marketing is a leading international consulting firm specializing in consumer products and services. The firm has over 30 years of success in product development, funding and customizing marketing strategies for a wide range of clients.

Duquesa Marketing Appointed Managing Consultant for Luxury Pool Lounge Product

Tuesday, October 14th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

 

Duquesa Marketing Appointed Managing Consultant for Luxury Pool Lounge Product

Comfort Engineered ZenRay™ to Be Designed, Branded and Licensed by International Marketing Consulting Firm

Fort Thomas, KY       Cayman Island based ZenRay™ Design today announced the appointment of Duquesa Marketing to act as managing consultants on all aspects of their advanced ergonomically designed pool chaise lounge accessory.

“I interviewed numerous consultants, in Europe and the United States”, said Udo Baumgardner, owner/inventor of the ZenRay™. “Geoff Ficke gave me the most comprehensive proposal, turn-key logistics and a real feeling of confidence. His experience is obvious and his relationships very wide”.

The ZenRay™ is an accessory attachment that can be universally attached to any pool or yard lounge chair. The ZenRay™ has portability and several unique storage features. However, the patented units most advanced product benefit is the ergonomically engineered support for head, neck and shoulders. The light-weight unit enables the user to read, nap or chat with full support and eliminates head roll and pressure on the neck area.

“Everyone has experienced dozing off at the pool, or on a cruise, or just reading in the backyard. After a few minutes the head lurches, the neck and shoulder are in pain and you uncomfortably, and insecurely try to doze back off”, said Nancy Ficke, EVP of Duquesa Marketing. “One use of the ZenRay™ and people will never give it up. It is cool looking and really designed with advanced comfort in mind. We plan a campaign to License the ZenRay after completion of design and development”.

Duquesa Marketing is a comprehensive consumer product consulting firm. The firm has managed dozens of projects, in numerous countries, in all areas of sales, marketing, product development and funding. 

Duquesa Marketing Announces Contest to Win a Customized Business Plan-FREE!

Tuesday, October 14th, 2008

Press Release

For Immediate Release

                                                         Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Announces Contest To Win a Customized Business Plan-FREE!

Entrepreneurs Encouraged To Submit Products, Inventions or Small Business Concepts for Judging

Florence, KY International marketing and product development consultants Duquesa Marketing announced today the opportunity for inventors or small business start-ups to win a professionally written customized Business Plan. Submissions will be accepted through November 1, 2008 and the winner announced by January 1, 2009.

Geoff Ficke, President of Duquesa Marketing says, “The absolutely crucial first step in starting, funding or licensing a new business opportunity is a strong, exciting Business Plan. Unfortunately, most entrepreneurs try to avoid the work involved, don’t commit sufficient energy or simply download an inter-net template and fill in the blanks. Then they are disappointed when the document creates zero response”.

“Our goal is to offer the free plan to the submission that arouses our entrepreneurial instincts,” says Nancy Ficke, General Manager of Duquesa Marketing. “So many great ideas for products never get off of the kitchen table. The process seems so daunting, but the Business Plan is the roadmap. No one would attempt a journey without knowing where they were going, how they were going to arrive, options and costs. And yet we see so many opportunities blown because this crucial foundation step is short circuited”.

Duquesa Marketing is a leading international consulting firm specializing in consumer products and services. The firm has over 30 years of success in product development, funding and customizing marketing strategies for a wide range of clients.

A professionally assembled Business Plan can cost many thousands of dollars depending on project complexity and financial needs. In order to submit a project for consideration, please visit www.duquesamarketing.com, and fill out basic information on the Contact Page, including a description of the product or service needing a Business Plan, and forward. The more descriptive information on the project the better. There is no fee for submitting and each submission will be acknowledged.

Inventor Hires Marketing Firm to Brand Copyrighted Puzzle Brain Teaser

Tuesday, October 14th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Inventor Hires Marketing Firm to Brand Copyrighted Puzzle Brain Teaser

Duquesa Marketing Retained to Create Licensing Campaign for “4-in-Line”™

Feb. 10 Chandler, AZ     Patrice Lethellier announced today that he has engaged the services of international consumer products consulting firm Duquesa Marketing, Inc., Fort Thomas, KY, to handle marketing for his amazing “4-in-Line”™ challenge puzzle game.

“Actually “4-inLine”™ is a game, a competition, a brain teaser, a puzzle and an educational aid all wrapped in one amazingly simple unit. The play features are so simple, anyone that has played tic-tac-toe or dominoes will immediately grasp the rules”, said Mr. Lethellier. An electrical engineer by trade, Mr. Lethellier has invented and designed numerous challenging, brain tease puzzles, exercises and mind bending games all with a goal of stimulating aptitude and comprehension through fun vehicles.

“We look at dozens of toys, games, puzzles and novelties each year”, said Nancy Ficke, General Manager of Duquesa Marketing. “4-in Line”™ is the one in a thousand that stands out. It is original, fun, so easy to play, quick paced and stimulates the mind so positively”. “4-in-Line™ is copyrighted and the puzzle game can be played anywhere owing to its very compact size.

“4-in-Line”™ is the perfect promotional premium product. “We will be completing the elements necessary for offering the unit for License this spring”, said Geoff Ficke, President of Duquesa Marketing. “The play features insure competition, can be expanded to include added risk and difficulty, and the set is almost unbelievable inexpensive to manufacture.

It is the perfect out-of-the-box promotional item”.

Duquesa Marketing is a leading international consulting firm specializing in consumer products and services. The firm has over 30 years of success in product development, funding and customizing marketing strategies for a wide range of clients.

Mothers Are Wild About Rock ‘n Stroller, So Are Babies!

Tuesday, October 14th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Mothers Are Wild About Rock ‘n Stroller™, So are Babies!

A Day in New York’s Central Park Proves New Product Creates Excitement

New York, NY Amy Travis loves Central Park. Everyday, weather permitting, she takes her 18 month old son Jack to the park, meets friends, reads, enjoys a picnic. This pastoral scene is interrupted by one little inconvenience that every parent recognizes. Jack is great as long as he is being held or the center of attention. Good for Jack!

However, Jack’s demand for attention minimizes Amy’s ability to enjoy the atmosphere and friends. She created the Rock ‘n Stroller™ to address her sons, and all toddlers, need for security and constant parental involvement. The accessory attaches to any stroller’s handlebar and creates a variable speed rocking motion to the unit. Result, baby calms, relaxes and enjoys the sense of motion, while mommy is free to read, eat or chat.

“Everyday mothers approach asking what I have on the stroller, how it works, where can they get a Rock ‘n Stroller, can they try the unit on their stroller”’ said Amy Travis. “One day I asked a few of these strangers if I could quote their reaction to Rock ‘n Stroller™. Here are a few of the responses”.

“I want one for me and all of my friends. Adult conversation is usually impossible when we meet to eat with our babies”. Cheryl Chasen, mother of Stella, 10 months

“We received so many gifts when the babies were born. This is the one I would most prize”. Kristen Spengler, mother of James 13 months

” Three kids under 5, could I have used one of these? Where can I get one, this is a peacemaker”. Stephanie, mother of Nicholas, Jordan and Lynne.

“I will definitely purchase one for each of my grandchildren”, Susan Merson, grandmother of 5.

“The Rock ‘n Stroller will be on every stroller where parents want to keep baby calm and happy while enjoying their time with friends. The unit will go on the market in 2006″’ said Nancy Ficke, General Manager of Duquesa Marketing, hired to handle the branding of Rock ‘n Stroller™.

Duquesa Marketing is a leading international consulting firm specializing in consumer products and services. The firm has over 30 years of success in product development, funding and customizing marketing strategies for a wide range of clients.

Duquesa Marketing to Handle Auto Safety Device Development and Launch

Tuesday, October 14th, 2008

Press Release

For Immediate Release

                                                              Contact: Geoff Ficke

859-567-1609

gficke@msn.com

 

Duquesa Marketing To Handle Auto Safety Device Development and Launch

Safety Stop Parking System Retains International Consulting Firm for Branding and Licensing Effort

Ft. Thomas, KY     Safety Stop, Dallas, TX has retained the consulting services of Duquesa Marketing to direct the product development and licensing of a proprietary new home use parking control system. Geoff Ficke, President of Duquesa Marketing made the announcement today.

“The Safety Stop is an elegantly simple parking guide designed to assist new, impaired and elderly drivers position cars safely in tight parking spaces,” said Nancy Ficke, Gen. Mgr. of Duquesa Marketing. “The guide virtually eliminates the scratching, denting or alignment issues young drivers and many seniors face. The savings in insurance premiums and body shop visits make the Safety Stop an important garage accessory.”

Many new drivers have difficulty in properly gauging clearances, especially in tight spaces. Older drivers, as well, often lose depth perception. The result is scratched, dented vehicles, hitting stationary objects or parking too tightly against other vehicles or surfaces, making entry and exit difficult. The Safety Stop, installed with no tools, offers a simple visual guide for proper vehicle placement.

“I watched my son struggle with placing our station wagon in the center of our garage”, said Geoff Ficke. “My mother-in-law, now in her 80’s, has a row of dings, dents and scratches on both sides of her mid-size sedan. If we had utilized the Safety Stop for them, they would have been able to avoid these knocks”. Use of Safety Stop will minimize dents, preserve the re-sale value of cars, eliminate insurance claims and maintain auto exterior appearance.

Safety Stop is anticipated to be ready for demonstration during fall 2006. Pricing is being refined and a retail of $9.95 is anticipated. The system will be presented as a Licensing opportunity for Companies in the automotive accessory product market.

Duquesa Marketing is a leading international consulting firm specializing in consumer products and services. The firm has over 30 years of success in product development, funding and customizing marketing strategies for a wide range of clients.

Duquesa Marketing to Handle Juvenile Safety Product Development and Launch

Tuesday, October 14th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Inc. to Handle Juvenile Safety Product Development and Launch

Baby Learn to Walk LLC Retains International Consulting Firm for Branding and Licensing Effort

Pontiac, MI    Babies make their first struggling attempts to walk between months nine and 13. What parent hasn’t been paralyzed with fear watching their infant take first steps, fall with a thump and worry the effort might result in injury? Alas, the pride of seeing first steps successfully taken is one of the great memories every parent enjoys!

Mr. Headrick says, “I felt there had to be a safer way to protect infants from all of the features that make modern homes so livable but can hurt little bodies. Things like hardwood floors, turning into stationary objects, low tables and carpet edges, door sills and simple loss of balance can be very dangerous for babies learning to walk”. The Baby Learn to Walk harness is a universal sized, nylon harnessed that acts as a trainer with parental teaching.

Baby Learn to Walk has retained the services of Duquesa Marketing, Inc., Ft. Thomas, KY marketing and product development consultants, to handle the products offshore production, branding, marketing and licensing. Geoff Ficke, Pres. of Duquesa Marketing says, “The juvenile products market is booming and products offering compelling safety features are exciting. Mothers that have been exposed to the harness are amazed at its features and benefits. The ability to mitigate child health risk is exciting”.

“We anticipate a spring 2007 product launch”, said Nancy Ficke, General Manager of Duquesa Marketing. “Baby Learn to Walk will be introduced into multiple sales channels, including retail, e-commerce and international markets“.

Duquesa Marketing is a leading international consulting firm specializing in consumer products and services. The firm has over 30 years of success in product development, funding and customizing marketing strategies for a wide range of clients.

Unfortunately, falls incurred in the learning to walk process are among the largest causes of infant injury. One new parent, Ken Headrick, decided to do something about the problem. He designed the Baby Learn to Walk Harness™. The patented juvenile safety product enables infants to safely and comfortably accelerate the learning process, while minimizing parental concern, worry and virtually eliminating the prospect of baby injury.

Rock ‘n Stroller Juvenile Accessory Product Endorsed by Noted Child Pediatrician

Tuesday, October 14th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Rock ‘n Stroller™ Juvenile Accessory Product Endorsed by Noted Child Pediatrician

Patented Stroller Motion Device Endorsed as “Extension of Child’s Security, Comfort Zone”

New York, NY As first time parents, Scott and Amy Travis saw a need for an item that the juvenile product marketplace did not offer. After more than a year of research, testing, engineering and design their Rock ‘n Stroller™ accessory is market ready. The noted Dr. Bruce Brovender, child Pediatrician, has endorsed Rock ‘n Stroller in glowing terms.

“The opportunity to observe the positive effects on babies, and parents, of this truly beneficial product is unusual”, says Dr. Bovender. “The Rock ‘n Stroller™ is an elegantly simple solution to a problem every baby and parent confronts. Infants require the physical presence of a parent, without which they are easily annoyed, quick to cry or become aggressive. The extension of the natural security zone provided by parental proximity is confirmed by the Rock ‘n Stroller’s gentle controlled motion feature. In addition, the device enables parents to more fully enjoy time spent with the child”.

The Rock “n Stroller™ is a motion accessory that provides a variable speed rocking sensation when attached to a stroller handle bar. The rocking pace is controlled by an adjustable speed switch, which can be slowed down as baby calms and relaxes. The parent is thus able to enjoy conversation, lunch, or a book without having to keep one hand engaged in push/pulling the stroller at all times. The result, baby is happy, secure and comfortable. Mommy enjoys the day with baby and her friends.

Geoff Ficke, President of Duquesa Marketing, the consulting firm that ran the Rock ‘n Stroller™ project says, “It is always exciting when such a simple idea results in such strong interest. The endorsement of Dr. Bovender is a wonderful testament to the unit’s features, benefits and performance. We anticipate finalizing a license for international product launch in early 2007″.

Duquesa Marketing is a leading international consulting firm specializing in consumer products and services. The firm has over 30 years of success in product development, funding and customizing marketing strategies for a wide range of clients.

On Location Multi-Media, Inc. Contracted to Create Senior Genie Inter-Active E-Commerce Site

Tuesday, October 14th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

On Location Multi-Media Inc. Contracted to Create Senior Genie™ Inter-active E-Commerce Site

Firm Will Act as Managing Consultant for Site Targeting Comprehensive Retirement Lifestyle Issues

Cincinnati, OH Geoff Ficke, President of Duquesa Marketing, Ft. Thomas, KY based international marketing consultants, announced today that On Location Multi-Media, Inc.  has agreed to handle all development aspects of the Senior Genie™ e-commerce website construction.

Las Vegas based Senior Genie™ is developing an interactive website specifically devoted to pre/post retirement issues. The site will offer comprehensive data on second homes, relocation, wintering and travel to desirable locales in the United States, Mexico, the Caribbean and Europe. Senior Genie’s™ proprietary Royal Retirement Registry™ will offer a club feature with data, tips, coupons, discounts and special offers to members.

“This is a very complex website build,” says Nancy Ficke, General Manager of Duquesa Marketing. “Senior Genie hired us to create the marketing strategy and brand the program. We interviewed a wide variety of firms seeking the best combination of tech savvy, experience, creativity and resources. On Location offered a complete package, an excellent service menu, flexibility and tremendous value for our client.”

Therese Ann Matthews, Executive Vice President of Cincinnati based On Location noted, “we have international relationships that collaborate on large projects such as the Senior Genie™. The result is a more linear work product, faster production, minimal costs and world class results. We are very excited about the Senior Genie production.”

On Location has extensive experience in video production, infomercial production, corporate training programs, graphic design, theatrical shoots, web-site development and television syndication.

Duquesa Marketing is a leading international consulting firm specializing in consumer products and services. The firm has over 30 years of success in product development, funding and customizing marketing strategies for a wide range of clients.