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Archive for October 23rd, 2008

Labor’Lert Successfully Launched at JPMA Trade Show in Orlando

Thursday, October 23rd, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Labor‘Lert™ Successfully Launched at JPMA Trade Show In Orlando

Patented Pregnancy Monitor Unveiled to International Juvenile Products Market

Altamonte Springs, FL Geoff Ficke, President of international consumer product consulting firm Duquesa Marketing, announced today that the Labor’Lert™ was successfully launched at this weeks JPMA trade show in Orlando. The JPMA is one of the largest trade shows in the United States devoted solely to juvenile consumer products and services.

“Trish and David Conley, the creators of the Labor’Lert™ and our clients, were thrilled with the response to the product”, said Mr. Ficke. “We have worked with them to perfect the mechanics, design and software for the contraction timer and recorder for over a year. The Labor’Lert™ received an amazing response from major American and international retailers, international distributors and manufacturers representatives”.

“The Labor’Lert™ was placed in the influential innovative new products area of the show,” said Nancy Ficke, General Manager of Duquesa Marketing. “We heard constantly from buyers that they had specifically sought out our display booth after shopping there and comparing Labor’Lert™ with other innovative products.

Trish Conley, President of Dublin, OH based Tri-Con Development, LLC and the inventor of Labor’Lert™ said, “this was a first for us so we had a lot of hopes, but really, no idea of what to expect. We were thrilled that the buyers from all over the world recognized the merit of the monitor and that the item is a needed product for pregnant women and there is nothing like it on the market. The response confirmed all of our assumptions”.

Labor’Lert™ will be sold in a 12 piece counter display unit. The monitor will wholesale for $14.00; is patented, medically endorsed, pre-programmed for ease of use and the battery is included in each unit. Labor’Lert™ is a crucial tool for late pregnancy: “When Precious Minutes Count”.

Duquesa Marketing Appoints Art Director for 3D Underwater Graphics Project

Thursday, October 23rd, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Appoints Art Director for 3D Underwater Graphics Project

Firms to Collaborate on Branding and Graphics In Preparation for Summer 2007 Retail Launch

Altamonte Springs, FL    Geoff Ficke, President of Duquesa Marketing, today announced that his firm has engaged the services of award winning graphic artist Diana Puppin of dp Designs to collaborate on the packaging and branding strategy for the 3D Underwater Graphics project.

Cincinnati based Ms. Puppin has extensive experience in customizing packaging graphics for a variety of major consumer products companies. “We use a number of branding consultants, depending on the nature of the product and the market we will be penetrating”, said Mr. Ficke. “Diana is a terrific conceptualist, and we needed a collaborative vision for a product as cutting edge as 3D Underwater Graphics, her insights were perfect”.

“3D Underwater Graphics was introduced at the Las Vegas Pool and Spa Show. The response was seismic”, said Nancy Ficke, General Manager of Duquesa Marketing. “Jeff Kaehr, the owner of 3D decided, based on the show response to go direct to retail. We need point of purchase materials that present the cutting edge features and fun viewing experience of 3D, and Diana is integral to delivering these elements.

Duquesa Marketing is the managing consulting firm engaged to manage all aspects of product development, marketing, funding and launch of 3D Underwater Graphics. 3D Underwater Graphics is a patented poster art product that is placed in swimming pools and viewed underwater through custom 3D goggles. The 3D images add an art environment to home pools. 

Duquesa Marketing Announces Appointment of Design Firm to Collaborate on Doll Project

Thursday, October 23rd, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Announces Appointment Of Design Firm to Collaborate on Doll Project

Harrington Product Development to Collaborate on Creating Range of Four Articulated Theme Dolls for HIZ, LLC

Altamonte Springs, FL     Managing consulting firm Duquesa Marketing today announced that they have contracted for Harrington Product Development, Cincinnati, OH to collaborate in a new articulated doll project. HIZ Dolls, LLC Phoenix, AZ will launch the completed range of four specialized theme dolls in the spring of 2007.

“We have utilized Rick Harrington and his firm for many years. Many of his team members are old Hasbro and Kenner Toy hands and they have a wealth of experience with design, modeling, patterns and production of dolls and toys”, said Nancy Ficke, General Manager of Duquesa Marketing.

“Articulated dolls require a completely different menu of skill sets from creating other toys and plush dolls”, said Rick Harrington, President of Harrington Product Development. “The life like features of these dolls require real old-world artisan craftsmanship, and this can be very hard to find today. We are very excited about HIZ”.

HIZ Dolls owner Gina Jernukian said, “I have dreamt about the HIZ concept for years, ever since my four daughters were playing with dolls. I want these dolls to reflect all girls and their unique individualism. Duquesa Marketing and Rick Harrington have brought so much creativity to the project already, we are really excited to finally move this ahead with this inventive team”.

“HIZ Dolls are being designed to reflect the reality that all little girls are beautiful and different. Very few ever attain the artificial standards of beauty set by advertisers and marketers”, said Geoff Ficke, President of Duquesa Marketing. “HIZ will be ready for market introduction in early 2007″.

Duquesa Marketing Engaged to Create Branding For 02cool Oxygenated Water Project

Thursday, October 23rd, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Engaged to Create Branding For O2Cool Oxygenated Wellness Water Project

Firm to Create Sales and Marketing Strategy For Funding of International Product Launch In Spring 2007

Altamonte Springs, FL Nancy Ficke, Managing Director of Duquesa Marketing, announced today that her firm has been appointed to act as managing consultants on the re-branding and international launch of 02cool wellness water.

“We are extremely excited to be added to the team working to launch this important wellness product”, said Ms. Ficke. “02cool will be re-launched under the new name, with a complete arsenal of contemporary science, graphics and point of purchase sales aids. The drink has everything necessary for success in a competitive market place”.

Duquesa Marketing is collaborating with boutique investment bank The Shelley Group, New Rochelle, NY to fund the international launch. “We are used by several banks like The Shelley Group when they need customized strategies for consumer products”, said Geoff Ficke, President of Duquesa Marketing. “02cool is especially exciting for our partners and our firm because there is real, not pseudo-science, to support the drinks health and wellness benefits”.

02cool is owned by hiOsilver, Inc. of Palo Alto CA. 02Cool is harvested from a pristine natural spring in California and has naturally occurring magnesium and alkalinity of pH 8.4. When infused with oxygen the health, energy and anti-oxidant benefits of 02Cool offer real performance benefits.

Duquesa Marketing is an international marketing, product development, branding and funding consulting firm specializing in consumer products.

Duquesa Marketing to Introduce Labor’Lert At Upcoming JPMA Show

Thursday, October 23rd, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing to Introduce Labor'Lert At Upcoming Juvenile Products Manufacturers Show

Firm Developed Pain Management Device to Address Pain Management During Late Stage of Pregnancy

Altamonte Springs, FL    Geoff Ficke, President of Duquesa Marketing, an international consulting firm specializing in consumer products, announced the launch of Labor'Lert(tm) at the Juvenile Products Manufacturers Association trade show this month in Orlando.

“We first reviewed the very rough concept for the Labor'Lert almost two years ago”, said Mr. Ficke. “Even then, the potential marketability of the concept was readily apparant. the unit has evolved into a stylish, ergonomically designed monitor, with numerous pain management features that parents will find invaluable in the very late stages of pregnancy”.

The Labor'Lert is a battery operated monitor that enables users to time and average labor contractions frequency and length. the unit has six specific features created to assist in charting and monitoring pain during the critical last hours before calling the doctor and journeying to the hospital. For the first time, parents will be able to accurately verify the process and provide caregivers with more accurate, detailed information upon which to make key decisions.

“The Labor'Lert has been medically endorsed. It works, is easy to operate, accurate and answers a crying need that all mothers will readily relate to”, said Nancy Ficke, General Manager of Duquesa Marketing. “When Precious Minutes Count” is the product branding statement that most clearly identifies the Labor'Lert performance benefits.

Duquesa Marketing is an international marketing, product development, branding and funding consulting firm specializing in consumer products.

Duquesa Marketing Engaged to Develop and Market Patented Oral Wellness Tooth Brush

Thursday, October 23rd, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Engaged to Develop and Market Patented Oral Wellness Tooth Brush

Dentist Developed Novel Brush Design to Promote Proper Brushing and Gum Wellness

Altamonte Springs, FL Geoff Ficke, President of Duquesa Marketing, the international consumer product consulting firm, announced today that his Firm has been contracted to develop and launch a novel new stylized tooth- brush. The product is expected to be ready to ship by fall, 2007.

“After I met the prominent dentist I was amazed at what I did not know about dental and gum care, “said Mr. Ficke. “He has invented this amazing brush out of professional frustration. This stunningly simple, effective tool will be a tremendous advance over the current range of similar brushes on sale”.

Ergonomic, proprietary design development is currently underway. Duquesa Marketing is creating branding, sales models and a customized marketing strategy to launch the brush for children and adults, in the United States and internationally, this fall. Pricing will be announced shortly.

“When we see a product concept like this we always are amazed that it had not already been thought up and done”, said Nancy Ficke, General Manager of Duquesa Marketing. “This has amazing potential and is truly a difference maker. Real features with real benefits that positively enhances oral care is a great set of product assets to own, and this brush has them all”.

Duquesa Marketing is an international, consumer product marketing firm with vast experience in consumer product development, sales, marketing, licensing and funding. The firm offers an array of services to inventors, entrepreneurs and small businesses.

Duquesa Marketing Contracted to Develop and Launch Youth Oral Wellness Product

Thursday, October 23rd, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Contracted to Develop And Launch Youth Oral Wellness Product

Device Will Aid Parents and Encourage Children To Brush Teeth Properly by Offering Novelty Features

Altamonte Springs, FL Geoff Ficke, President of Duquesa Marketing, announced today that his firm has been appointed managing consultants for development and market launch of a patent pending youth oral wellness product.

Specialty Product Development, Inc. of Fort Wayne, IN has developed a prototype of a novel device to aid parents by encouraging children to brush teeth properly. “We interviewed a number of firms before choosing Geoff and Nancy Ficke to handle commercialization of our youth oral wellness product“, said Richard Dunlap, President of Specialty Product Development. “Their creativity and expertise made our decision an easy one”.

“The prototype is exceedingly well done. It trains and encourages proper brushing habits through a series of features that children find fun, exciting and pro-active”, said Nancy Ficke, General Manager of Duquesa Marketing. “Dentists are most excited about the device because of the fun quotient that will be introduced to a task that kids are, well, not that excited about performing properly”.

“This is a product that adds fun and novelty to an important oral care function, but it is a really serious product as well, that imparts real wellness benefits to children”, said Mr. Ficke.

Duquesa Marketing is an international consulting firm specializing in consumer product marketing, product development and funding. The Company has over 30 years experience and offers an array of services.

Tri-Con Development, LLC to Offer Labor’Lert, New Maternity Device

Thursday, October 23rd, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Tri-Con Development, LLC to Offer Labor’Lert™, New Maternity Device

Hires Duquesa Marketing, Inc. to Coordinate Products Development, Design and Marketing

Dublin, OH Trish Conley, President of Tri-Con Development, LLC, announced that her firm has contracted with Duquesa Marketing, to assist in development of the Labor ‘Lert™. The Labor’Lert™ is a patented, doctor endorsed device that will assist pregnant women during the crucial, and painful, latest stages of pregnancy.

“As a mother of three, I was frustrated by not having an easy to use and efficient way of measuring the frequency and length of my contractions at home, before going to the hospital for delivery”, said Mrs. Conley. “When there is that much excitement, a woman needs a simple way to keep track of and calculate the timing of her contractions. I decided to create a practical solution”.

The result is the Labor’Lert™. Tri-Con Development, LLC, conducted a thorough search and review of consulting firms and options before settling on Duquesa Marketing. “We were careful in our search”, said Mrs. Conley. “After meeting Geoff and Nancy Ficke, my husband and I knew they were right for us and our product. They offer a turn-key service that simplifies the whole process”.

“We were immediately impressed with the thought, preparation and care that Trish Conley utilized in assembling the performance features and benefits for Labor’Lert™”, said Geoff Ficke, President of Altamonte Springs, FL based Duquesa Marketing. “We are working with engineers on the final form and function features and anticipate having product development and molding completed by spring. Present timetable will have us pre-selling Labor’Lert™ late this spring and on retail shelves this fall”.

Duquesa Marketing Retained to Manage Development of New Mens Care Line

Thursday, October 23rd, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Retained to Manage Development of New Mens Care Line

Exclusive High End Product Range To Utilize 19th Century British Heritage Theme

Altamonte Springs, FL Geoff Ficke, Pres. of the international consulting firm Duquesa Marketing, announced that his Company has been retained by an international group to manage development of a very exclusive, high-end range of men’s care products.

“We are very excited that IA Holdings has decided to utilize our comprehensive services”, said Mr. Ficke. “The high-end men’s care category is experiencing tremendous growth, and yet, is strangely under-developed in the luxury, highly exclusive space. We will be targeting the Neiman Marcus, Nordstrom, Harvey Nichols customer”.

“The branding, product lineup and highly stylized packaging is being created to reflect a British 19th century, gentleman’s club tradition: reserved, dignified, quality and luxury without flash”, said Nancy Ficke, Gen. Mgr. of Duquesa Marketing. “Understated elegance will be the theme of the brand. This product will be positioned for the man who has everything and appreciates detail, old-world craftsmanship and exclusivity”.

“The current timeline is on schedule for a late summer 2007 product launch with a very small number of select specialty retailers in the United States, Canada and England”, said Mr. Ficke. “We expect the brand to be sold in no more than 100 doors worldwide for the first year of distribution”.

Duquesa Marketing has over 30 years experience in consumer product marketing, sales, product development and funding.

This Great Warrior King Always Thought Outside of the Box

Thursday, October 23rd, 2008

By: Geoff Ficke

Prospective entrepreneurs are always encouraged to think outside of the box when striving to commercialize their idea for a new business. The ability to see things differently and identify a niche for a product is so essential. Unfortunately, there is no book, course or advice that enables a person to perfect this skill. Some of us stumble into an opportunity. Others are introduced inadvertently to an idea in their line work or at home. Many other successful entrepreneurs do develop an ability to see things a bit more weirdly than the rest of us.

There are many historical examples of great people that achieved great things by thinking differently. Alexander the Great was such a success. Alexander was a warrior at 14, general at 18 and king of tiny Macedonia at 20. He conquered most of the known world before his death at the age of 32.

An example of his unusual thought process was his approach to solving the famous 4th century problem of the Gordian Knot. Outside the Temple of Zeus, at Gordus, stood an oxcart with an unusually complicated knot attached to the hitch. The world famous Gordian Knot was made of densely packed comer bark and there appeared to be no beginning or end to the confusing mass. Oracles of the day proclaimed that Zeus had promised that whoever could unravel the knot would rule the world.

Adventurers from all over the world ventured to Gordus to try solving the puzzle of the Gordian Knot. None ever succeeded. Alexander planned for his encounter with the knot as if he were strategizing his famous military campaign against the Persian King Darius.

Alexander spent hours pondering the Gordian Knot. He realized that success in unraveling the knot would further trumpet his reputation as the world’s greatest warrior. Success would motivate his troops and sow fear in enemies.

Finally, after interminable study, Alexander stood. He reached for a great axe and with violent suddenness, swung mightily. Striking the immense knot dead center, it fell open like a pear. The gnarled bulk of the knot fell to the ground and the oxcart was freed for the first time in centuries.

Alexander saw a problem that had vexed men for centuries. He applied a creative, innovative, indeed the simplest approach to the task. The puzzle of the Gordian Knot did not come accompanied with a fixed set of rules that had to be followed in order to claim success. The puzzle of the Gordian Knot simply required the oxcart be freed of the massive tangle. Alexander understood that conventional approaches to the problem, followed for centuries by all others attempting to untie the knot, was not relevant or of any import.

Alexander the Great said that his greatest victory was his success in solving the problem of the Gordian Knot. This achievement confirmed for the whole world that this man was gifted, clever, an outside the box thinker (a term certainly not used during the Alexander’s time).

Successful entrepreneurs think differently. They are problem solvers. Novel features, utility and new benefits must be included in any product offered in today’s competitive market. Just as Alexander the Great addressed the puzzle by looking at the problem differently, entrepreneurs need to address their development hurdles by identifying and filling needs that others have not yet seen.