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Archive for October 27th, 2008

Duquesa Marketing Announces Two Clients Awarded Trend Scout Participation at Cosmoprof

Monday, October 27th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Announces Two Clients Awarded Trend Scout Participation at Cosmoprof

World’s Largest Beauty Exposition to Feature ClaudiaTracie and Sloan Cosmeceuticals In International Luxury Retailer Review

Florence, KY Geoff Ficke, President of international consumer product marketing and product development house Duquesa Marketing, announced today that his firm has had two clients selected to participate in the prestigious Trend Scout Retailer Review Program at the upcoming Cosmoprof, Bologna.

“We are thrilled that ClaudiaTracie’s Le Bain Couture Aromatherapy and Sloan Cosmeceutical’s 3000 Year Old Mediterranean Miracle Anti-Aging Skin Care has been selected for this years Trend Scout Program”, said Geoff Ficke. “There are over 2500 international vendors vying for this recognition and the opportunity for private meetings with the world’s most exclusive luxury goods retailers. This opportunity is invaluable for our clients as they launch these exciting brands at the world’s most prestigious beauty event”.

“Retailers such as Bergdorf Goodman, Henri Bendel, Holt Renfrew (Canada), Harvey Nichols (London), David Jones (Australia), Selfridges (England), Le Printemps (France) and La Rinascente (Italy) are only a few of the Trend Scout participants”, said Nancy Ficke, General Manager of Duquesa Marketing. “These are the most select, discriminating retailers in the world. To be chosen for a presentation with this quality of stores is confirmation that Sloan Cosmeceuticals and ClaudiaTracie are unique, different and exciting opportunities that luxury goods merchants will enjoy carrying in their stores”.

Duquesa Marketing has over 30 years experience creating opportunities for inventors, entrepreneurs and small business in the consumer product category. The Company has extensive experience in branding, marketing, sales and distribution and funding in the United States and internationally.

Duquesa Marketing to Lead 3 Luxury Beauty Brands to Cosmoprof Bologna for International Launches

Monday, October 27th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing to Lead 3 Luxury Beauty Brands to Cosmoprof Bologna for International Launches

Consumer Product Marketing Consulting Firm Ready to Unveil 3 Trend Scout Product Winners to World’s Most Exclusive Retailers

Florence, KY Nancy Ficke, General Manager of international consumer product branding and development consulting firm Duquesa Marketing, announced today that her Company would launch three luxury personal care brands at next weeks Cosmoprof Bologna: Argan-E, Le Bain Couture and Griffin & Griffin.

“We have launched and displayed brands at Cosmoprof for over 25 years,” said Nancy Ficke. “But, usually only one per exposition. This year we secured three amazing opportunities and they have already been chosen for the prestigious Trend Scout Retail Program. This is unprecedented and we are excited and confident that each line has identified and addresses a real niche in their respective categories”.

“Griffin & Griffin is the most beautiful men’s accessory product we have ever seen,” said Geoff Ficke, President of Duquesa Marketing. “It is a 19th century British explorer’s theme kit, artisan crafted, utilizing African Burled Maple, cognac leather and hand burnished brass. Le Bain Couture is a luxury bath and body range packaged in stunning hand blown crystal decanters. Argan-E utilizes rare, exotic, expensive, powerful skin hydrating Moroccan harvested Argan Oil. All three lines are beautifully crafted and positioned for the upscale, exclusive international retail market“.

Cosmoprof is the world’s largest, most comprehensive international trade show devoted exclusively to all aspects of the cosmetic industry. Duquesa Marketing has been a participant in the show since it’s inception 29 years ago.

Problems Are Arriving In Great Batches And That Can Be a Very Good Thing!

Monday, October 27th, 2008

by: Geoff Ficke

William Shakespeare” famous quote from Hamlet, “When sorrows come, they come not single spies, but in battalions”, is particularly relevant today. All of the news seems bad. The negative numbers are huge. The human devastation seems interminable. Governments everywhere seem to have lost control. Debt is perverse on a personal, corporate and governmental level. This glass seems to be mostly empty. It is not!

From the depths of disaster grow the seeds of opportunity. Much as Mother Nature’s wildfires clear overgrowth and enables fields and forests to regenerate themselves, so does the opportunity that germinates from social and financial meltdown. The removal of diseased institutions affords entrepreneurs and reformers the chance to fill an essential void.

Throughout history dynasties, dictatorships and tyrants have risen, and ultimately fallen. They are usually replaced by something much better. The violence of the French Revolution enabled Napoleon Bonaparte to turn France into a warrior state under his dictatorial rule. His “Waterloo” enabled the state to develop into a modern democratically governed republic. The Hapsburg’s in Germany, the Hohenzollern’s in Austria and the Bourbon’s in France all enjoyed the wealth, power and comforts of royal rule before being deposited on the junk heap of history.

Hitler in Germany, Hirohito in Japan and the Communist dictators of Russia all fell and were succeeded by democratic governments with a modern, more open style of governance. Their oppressive rule guided their populations disastrously to decades of war, hunger and societal despair. Something much better has acceded their brutality.

Businesses have historically expired if they did not evolve and regenerate themselves as markets progressed toward new technologies. The home delivery of ice in the first half of the 20th century was replaced by the mass marketing of refrigerators. Carts, whip, buggy and bicycle manufacturers disappeared as the automobile developed as an affordable method of conveyance. The acceptance of Thomas Edison’s incandescent light bulb greatly diminished the need for thousands of local candle makers.

As the automobile industry developed there were hundreds of nameplates producing niche vehicles. Names like Packard, Stutz, Essex, LaSalle, Dusenburg, Austin and Cord and most other makes of automobile grew, stagnated and died as they could not compete with newly developed tastes, technologies, economies of scale and mass manufacturing techniques pioneered by magnates such as Alfred Sloan, Henry Ford and Walter Chrysler. General Motors, Ford Motor Company and Chrysler became behemoths with vast profits, international distribution and massive marketing programs. The rest simply faded away leaving little but reminiscences.

Today “The Big Three”, Chrysler, Ford and General Motors are all staring at the grim reaper. To paraphrase Shakespeare’s Hamlet quote’ “their sorrows are here, and they are here in battalions”. Every mistake that management and labor could make that would harm a commercial institution they have made, and often repeatedly so. Wrong choices in models, lack of recognition of the ultimate issue of fuel economy, boring styling, strangling union work rules and poor quality perceptions are just some of the reasons that “The Big Three” are so close to being the three, the two, or the one midgets. It appears highly unlikely that they will continue to exist as independent entities.

Much is made of the potential loss to the United States of any, or all of these iconic carmakers. And yet, automobile manufacturing in the country is booming. Mercedes-Benz, Subaru, Honda, BMW, Toyota, and Nissan have all built factories here in recent decades. Volkswagon has announced that they plan to, as well. Each of these makes has targeted features, styling and benefits that they incorporate into their machines that “The Big Three” had not identified. Also, they have all built their factories in “right to work” states, where labor union influence is minimal. While paying excellent wages and providing competitive benefits, these foreign Companies are not hog tied by arcane, non-productive work rules. They do not confront legacy costs that price domestic manufacturer’s models at such high retails.

We are all being effected by a global financial conflagration. The future economic welfare of citizens, industry and governments all over the world are intertwined and will be decided by how the people who got us into this mess approach getting us out. I use the pronoun “us, because we are almost all to blame.

Home foreclosures are surging because of stupidity and greed. People today, certainly in the developed countries, crave things they do not need and can not afford. Some people should not own homes. They can not afford the maintenance, the insurance, the down payment, or the taxes that accompany homeownership. A married couple with one child and a $3500 per month income, should never have attempted to purchase a $400,000 home, with 4 bedrooms, on a sub-prime loan with nothing down. They were fools, as was the lender, the mortgage broker and the buyer of the derivative that this loan was packaged into.

Banks and insurance Companies that purchased these esoteric mortgage derivative vehicles, historically hugely profitable, are falling like flies. Northern Rock in England, ING in Holland, Indy Mac, Countrywide, Wachovia and WaMu here, are only a few of the powerhouse financial institutions that are now closed, merged or selling off assets. The insurance giant AIG has been taken over by the government. Lehman Brothers, one of the most venerable, respected investment banks was shut down by the government. Merrill Lynch has been sold to Bank of America.

Fannie Mae and Freddie Mac have been hammered for their role in precipitating the credit bubble that has lead us to this precipice. The Congress, which passed laws spurring Fannie and Freddie to make dubious loans to non-creditworthy borrowers, is looking for scapegoats. A number of our sainted Congressmen want to see “perp walks”. I agree. However, I am confident that the real “perp’s” won’t walk.

The problems seem endless and daunting. They are coming “in battalions”. Nevertheless, we will survive this, hopefully learn from it, and prosper from the opportunity to fill the gaps opened by systemic failure. The equity markets appear to offer a “once in a lifetime” opportunity to profit from the steep losses incurred because of the panic the credit debacle has induced. Strong, agile financial institutions, such as Wells Fargo and State Street, will emerge to fill the vacuum left in the wake of the disappearance of hundreds of firms.

Individuals will have to make more prudent purchasing decisions. 84 and 96 months car loans will disappear, making luxury automobiles more difficult to acquire. “Skin in the game” in the form of down payments will be required to purchase real estate, benefiting the homeowner and the lender. Credit cards will be harder to obtain and the credit limits will be lower.

Every person can use this maelstrom as an opportunity to review real needs and wants. Living beneath one’s means might even make a comeback.

Tiffany Fluhme Announces Addition to Bella Jeunesse Management

Monday, October 27th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Tiffany Fluhme Announces Addition to Bella Jeunesse Management

Teen Beauty and Lifestyle Brand Appoints Janice Constantine to Vice-President- National Training Director

Pittsburgh, PA Tiffany Fluhme, founder and President of her eponymous line Bella Jeunesse announced today the appointment of Ms. Janice Constantine to the position of VP-National Training Director.

“We are excited that Janice Constantine is joining the Bella Jeunesse team”, said Ms. Fluhme. “Training is so important, especially for product targeting juniors. They have such special skin and special needs. Janice has vast experience in the skin care and beauty areas and is an excellent teacher”.

“Next to sales, training is a crucial area that affects sell through in upscale beauty products”, said Geoff Ficke, Pres. of Duquesa Marketing, managing consultants for the Bella Jeunesse project. “Janice Constantine is a wonderful addition for the brand and will be key to the rapid growth we anticipate as we roll out domestically and internationally”.

“My background as a retailer and day spa owner, as well as my interest in teaching young ladies proper beauty, fashion and lifestyle concepts makes Bella Jeunesse an exciting opportunity for me”, said Ms. Constantine. “Geoff and Tiffany are open to new ideas and input that will be needed as we target an under served product niche”.

Tiffany Fluhme’s Bella Jeunesse will be launched in spring 2008. Initially the product range will consist of beauty product purpose built for the juniors market. Jewelry, fashion accessories and lifestyle products will follow. 

Sloan Cosmeceuticals Selected to Trend Scout Retail Program at Cosmoprof Bologna 2008

Monday, October 27th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Sloan Cosmeceuticals Selected to Trend Scout Retail Program at Cosmoprof Bologna 2008

Prestigious Competition Selects Top Cosmetic Products From Over 2500 International Vendors for Luxury Retail Review

San Diego, CA Patty Sloan, President of Sloan Cosmeceuticals today announced that her Company has been advised by SOGECOS, the organizers of Cosmoprof Bologna that her firm’s new anti-aging skin care product line has been chosen to participate in the exclusive Trend Scout Retail Program.

“We are thrilled to be selected from a field consisting of so many respected and revered cosmetic houses”, said Mrs. Sloan. “The opportunity to be recognized and privately reviewed by great international retailers is an opportunity that new Companies such as ours dreams about, appreciates and greatly values. The award also confirms our confidence in the unique features of our product”.

“We are thrilled for Patty Sloan and her team, they have worked so hard and have really built a regimen of anti-aging product that stands out from a cluttered field”, said Geoff Ficke, President of Duquesa Marketing, managing consultants for the Sloan Cosmeceutical project. “Cosmoprof Bologna is the World Cup, the Yankee Stadium, the Kentucky Derby of the world beauty business. To be selected as a featured Trend Scout product is a wonderful validation of Patty Sloan’s project”.

“We have been launching products at Cosmoprof Bologna for over 25 years”, said Nancy Ficke, General Manager of Duquesa Marketing. “The Sloan Cosmeceuticals range is the most advanced co-mingling of science, all natural organic elements and process we have ever helped craft. The immediacy of performance and visual benefits is amazing”.

Cosmoprof Bologna is held this year from April 11 through April 14 at the Feria in Bologna Italy. The exposition is a showcase for over 2500 beauty product vendors from all over the world and is visited by buyers form over 100 countries. The participating Trend Scout retailers are some of the world’s most select, including, Harvey Nichols, El Corte Ingles, La Rinaiscente, Holt Renfrew, Bergdorf Goodman and Selfridge.

Duquesa Marketing Announces Client to Open Bella Jeunesse Store in Pittsburgh Mall

Monday, October 27th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Announces Client to Open Bella Jeunesse Store in Pittsburgh Mall

Tiffany Fluhme Products to Target Young Sophisticates Demographic with Beauty, Fashion and Accessory Products

Florence, KY Geoff Ficke, President of the international consumer product branding and product development firm Duquesa Marketing, announced today that his client Tiffany Fluhme is opening her first Bella Jeunesse retail store in Pittsburgh’s Ross Park Mall in August 2008.

“Tiffany Fluhme is a wonderful muse for young ladies interested in fashion and in developing their own style as they grow and evolve’” said Geoff Ficke. “Bella Jeunesse will be more than a store that sells cosmetics, jewelry and accessories to teen aged girls. It is a destination where these girls can learn proper fashion, lifestyle and beauty in an environment designed specifically for them”.

“The color, fixtures, music, and product assortment is being crafted with 14 to 22 years old girls in mind,” said Tiffany Fluhme. “The total purpose for Bella Jeunesse is to provide quality products that are tasteful, and that enhance young women’s sense of style and personal esteem”.

“Tiffany Fluhme is creating from scratch color cosmetics and skin treatment products that are expressly formulated for developing teen skin. She is dedicated to the concept that each young woman is beautiful and deserves “Special Products, Special Skin, Special Style,” said Nancy Ficke, General Manager of Duquesa Marketing! “Her jewelry, fashion and accessories will offer exceptional value for sophisticated pieces that girls will love to be seen wearing”.

Duquesa Marketing has 35 years experience in all areas of consumer product sales, branding and marketing. The Company has worked with clients from over 20 countries and is expert in crafting unique distribution strategies.

Duquesa Marketing Client Selected for Prestigious Trend Select Retail Review at Cosmoprof 2008

Monday, October 27th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Client Selected for Prestigious Trend Select Retail Review at Cosmoprof 2008

ClaudiaTracie™ Aromatherapy Chosen From Over 2500 Participating Vendors at World’s Largest Cosmetic Exposition

Florence, KY Geoff Ficke, President of consumer product design and marketing firm Duquesa Marketing, announced today that his firm’s client Tracie Dyer LLC has been selected to participate in the Trend Select Luxury Retail Review Program at Cosmoprof Bologna 2008.

“This is a tremendous opportunity for our client’s international product launch”, said Geoff Ficke. “This is the premiere beauty show in the world, featuring over 2500 international beauty product vendors, buyers from over 100 countries and the international fashion press out in full force. The Trend Select vendors are chosen to make special one on one presentation’s to the finest luxury retailers from all over the world. ClaudiaTracie being chosen for Trend Select is a real coup for the brand”.

“Our products are elegant, visual, understated artisan crafted pieces in a world of mass market indifference”, said Tracie Dyer, President of Tracie Dyer LLC. “Our work with Duquesa Marketing has resulted in this exciting opportunity to present ourselves through Trend Select and further highlight our product’s differences, features and benefits from a sea of competitors”.

“Selection to participate in Trend Select at Cosmoprof is exceedingly difficult to achieve”, said Nancy Ficke, General Manager of Duquesa Marketing. “There are several thousand vendors submitting product, from small start-ups to multi-national cosmetic behemoths. ClaudiaTracie’s inclusion means that they will enjoy valuable face time with such important international retailers as Harvey Nichols, Bergdorf Goodman, Holt Renfrew, Le Printemps and La Rinascente”.

Duquesa Marketing creates strategies, business models, product design and development and sales distribution for consumer products. The Company has over 35 years experience launching products in the United States and Internationally.

Duquesa Marketing Client Selected Trend Scout Participant at Upcoming Cosmoprof Bologna

Monday, October 27th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Client Selected Trend Scout Participant at Upcoming Cosmoprof Bologna

Sloan Cosmecueticals Chosen From Over 2500 Submissions For Inclusion in International Luxury Retail Review Program

Florence, KY Geoff Ficke, President of international consumer marketing and product development firm Duquesa Marketing, announced today that his client, Sloan Cosmeceuticals, San Diego, CA, has been chosen to be a featured product at Cosmoprof Bologna in the Trend Scout Program.

“Trend Scout is an intensely competitive submission process at Cosmoprof that involves several thousand participating vendors from all over the world”, said Geoff Ficke. “To be selected as a Trend Scout participant is exciting to say the least, and a confirmation of the branding work, product benefits and unique sales proposition that has been constructed for Sloan Cosmeceuticals”.

“We are thrilled to be chosen as a featured product in Trend Scout”’ said Mrs. Patty Sloan, President of Sloan Cosmeceuticals. “We now have the opportunity to separate our product from the thousands of competitive items fighting for attention in this vital marketplace and be reviewed by the world’s most select retailers on a different basis. Our collaboration with Duquesa Marketing has enabled us to create this unique opportunity”.

“Cosmoprof in Bologna Italy is the World Series of the beauty and cosmetic world”’ said Nancy Ficke, General Manager of Duquesa Marketing. “We participate with clients almost every year as this is the best possible place to present product to key decision makers from all over the world. The inclusion of Sloan Cosmeceuticals in Trend Scout is a great opportunity for all of us”.

Duquesa Marketing specializes in consumer product marketing, sales, product development and branding. The Company has over 30 years experience in the United States and internationally.

Tiffany Fluhme’s Bella Jeunesse To Develop Junior Skin Care Products Using CBI Laboratories

Monday, October 27th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Tiffany Fluhme’s Bella Jeunesse To Develop Junior Skin Care Products Using CBI Laboratories

Line to Target Specific Needs of Young Ladies With Special Products for Special Needs

Pittsburgh, PA Tiffany Fluhme, President of Bella Jeunesse, today that her beauty and lifestyle product brand has appointed CBI Laboratories, Ft. Worth, TX to create skin care products specifically targeting teen age ladies.

“Bella Jeunesse products are being created to target the special needs and special skin of young ladies”, said Tiffany Fluhme. “Product that is generic may be fine, but teens are developing and changing, and the skin care product that is fine for older ladies is often not able to address their needs. CBI Laboratories has over 30 years experience creating some of the finest, most cutting edge skin care regimens on the market”.

“We chose CBI after much discussion and many meetings”, said Nancy Ficke, General Manager of Duquesa Marketing, managing consultants for the Bella Jeunesse project. “Their team of bench chemists is advanced, creative and experienced in targeting specific needs. Teens have probably the most difficult skin to care for and they need to develop a lifetime of proper skin care habits to avoid prematurely aging and damaged skin later in life”.

“Young ladies skin is evolving and requires special care”, said Geoff Ficke, President of Duquesa Marketing. “Over the past 20 years we have created a full range of skin care brands and have found CBI Laboratories to be the finest, most creative source of contemporary, advanced formula development. CBI is a perfect partner for Tiffany Fluhme’s Bella Jeunesse”.

Tiffany Fluhme is a graduate of Seton Hill University. She is a recognized health and beauty expert. Her Bella Jeunesse products will commence shipping to fine retailers in the USA and internationally summer 2008.

Duquesa Marketing Appointed Managing Consultants for Development of Grocery Caddy

Monday, October 27th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Appointed Managing Consultants for Development of Grocery Caddy

ABS Studio LLC To Offer Patented Cart Accessory With Product Launch Planned for Spring 2009

Florence, KY Geoff Ficke, President of Duquesa Marketing, announced today that his international marketing consulting firm has been engaged to develop and launch the Grocery Caddy for Cincinnati based ABS Studio LLC.

“The Grocery Caddy is a truly unique platform that will generate real profits for retailers in an area where they traditionally face expenses and losses”, said Mr. Ficke. “Amy Schuermann, the creator of the Grocery Caddy, has created a simple device that has universal appeal for retailers and will be a consumer favorite in coming years”.

“The Grocery Caddy has evolved from idea, to concept, to prototype and now to a real product with an unusually simple economic model”, said Amy Schuermann, President of ABS Studio, LLC. “When we met Geoff Ficke we expanded our horizons and are excited at the Unique Selling Proposition that has been created to support the Grocery Caddy’s promise”.

“The Grocery Caddy is one of those products that is so elegantly simple and logical that you wonder why it has not been created and marketed earlier”, said Nancy Ficke, General Manager of Duquesa Marketing. “We look at hundreds of opportunities, but very few have the promise and upside of the Grocery Caddy”.

The Grocery Caddy will launch in spring 2009. Duquesa Marketing has over 35 years experience in sales, marketing, product development and funding of consumer products.