return to homepage

Archive for October 27th, 2008

Duquesa Marketing to Introduce Le Bain Couture™ Luxury Aromatherapy at Cosmoprof Bologna

Monday, October 27th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing to Introduce Le Bain Couture™ Luxury Aromatherapy at Cosmoprof Bologna

Bath & Body Products Chosen Winner of Exclusive Trend Scout Retail Program Award From Over 2000 Product Submissions

Florence, KY Geoff Ficke, President of consumer product consulting and branding firm Duquesa Marketing, announced today that his Company will handle the international launch of ClaudiaTracie™, division of Tracie Dyer, LLC exclusive aromatherapy brand Le Bain Couture at next weeks Cosmoprof Bologna.

“We are thrilled with the result and execution of the concept we developed for Tracie Dyer,” said Geoff Ficke. “Le Bain Couture is the most exciting launch and presentation of aromatherapy products in many years. The choice of these products as a winner of the prestigious, very competitive Trend Scout Retail Product for the upcoming Cosmoprof is confirmation that these personal care products are unique, stunning and desirable”.

“Tracie Dyer allowed us to run a bit with the concept and the result is an award winning bath and body product line’” said Nancy Ficke, General Manager of Duquesa Marketing. “Our collaboration enabled us to source artisan hand crafted crystal containers that we are producing in Mexico and formulate aromatherapy utilizing organic herbs and ingredients from the world’s most exotic locales”.

“Duquesa Marketing has been wonderful to work with,” said Tracie Dyer, owner and President of ClaudiaTracie™, division of Tracie Dyer, LLC. “They have sourced and guided every aspect of the Le Bain Couture projects development from conceptualization to research to execution. Winning the Trend Scout award was a thrilling reward for all of us and serves as an endorsement of our vision”.

Duquesa Marketing specializes in consumer product development, marketing, sales and customized strategy construction. The Company has over 35 years experience in the United States and internationally.

Duquesa Marketing to Introduce Worth 55 British Heritage Gentlemen’s Care at Cosmoprof Bologna

Monday, October 27th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing to Introduce Worth 55 British Heritage Gentlemen’s Care at Cosmoprof Bologna

Artisan Crafted Griffin & Griffin Products Represent Ancient Families History of Travel, Adventure and Exploration

Florence, KY Geoff Ficke, President of international product development consulting firm Duquesa Marketing, announced today that his Company is to unveil Worth 55’s personal care product range next week at the world’s largest cosmetic show, Cosmoprof Bologna.

“We have never enjoyed collaborating on the development of a concept as much as we have enjoyed the creative process that has produced Griffin & Griffin,” said Geoff Ficke. “In a mass market world it is unusually refreshing to craft a range of product as elegant, exclusive and rare as the Gentlemen’s Kit, personal care products and implements that entail the initial Worth 55 lineup”.

“Our client, Worth 55, has been a joy to work with and we are thrilled to go right to the major leagues for our launch venue”, said Nancy Ficke, General Manager of Duquesa Marketing. “The Griffin & Griffin Gentlemen’s Kit will be presented at Cosmoprof to the world’s most select and varied retail audience. The initial responses have been overwhelming to this amazingly different concept”.

“Duquesa Marketing has been an amazing creative partner in crafting the concept and execution of Griffin & Griffin,” said Gokul Padmanabhan, President of Worth 55. “Our preview presentations have fully confirmed our confidence that we have a product line that is unequaled in exclusivity, elegance and artisan detail.

Duquesa Marketing offers clients over 35 years of experience in concept development, sales and marketing, and strategy execution in the consumer product category. The Company has broad domestic and international experience.

Diana Puppin of dp Design to Create Branding Graphics for Tiffany Fluhme’s Bella Jeunesse

Monday, October 27th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Diana Puppin of dp Design to Create Branding Graphics for Tiffany Fluhme’s Bella Jeunesse

Sophisticated Junior Beauty and Lifestyle Brand To Launch Internationally Spring 2008

Pittsburgh, PA Tiffany Fluhme, founder and president of Bella Jeunesse announced today that she has engaged the services of Diana Puppin of dp Design, Cincinnati, OH to create and implement the graphic elements of her firms branding strategy.

“Our target market is young sophisticates, young ladies keen on style, fashion and a beautiful lifestyle”, said Tiffany Fluhme. “We conducted a broad search, cast a wide net and chose Diana Puppin of dp Design to develop our graphic presentations. They have vast experience in creating the stylized look we are seeking for our products”.

“Diana Puppin made a great presentation”, said Geoff Ficke, President of Duquesa Marketing, managing consultants for the Bella Jeunesse project. “Her group has a keen understanding and feel for fashion, and Bella Jeunesse is all about a sophisticated products for young ladies”.

“The opportunity to play a role in the creative development of Bella Jeunesse is exciting”, said Ms. Puppin. “The specialization of the products and the stylish junior target demographic that Geoff and Tiffany have identified will be compelling and very successful”.

Tiffany Fluhme is a professional model and recognized beauty expert with extensive experience in the cosmetic field. Her Bella Jeunesse products will begin shipping in late spring 2008.

Duquesa Marketing to Launch Argan-E Anti-Aging Skin Care At Cosmoprof Bologna

Monday, October 27th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing to Launch Argan-E Anti-Aging Skin Care At Cosmoprof Bologna

“3000 Year Old Mediterranean Miracle” Utilizes World’s Rarest, Most Expensive Oil to Erase Wrinkles in 5-Minutes

Florence, KY Geoff Ficke, President of international consumer product consulting firm Duquesa Marketing, announced today that his Company will manage the launch of Sloan Cosmeceuticals Argan-E Anti-Aging Skin Care at the upcoming Cosmoprof Bologna exposition.

“We have acted as managing consultants for the Argan-E project from conception and have executed all aspects of product development, packaging, branding, graphics, web-site construction, focus group and clinical testing,” said Geoff Ficke. “The product performance is fabulous, it visibly removes wrinkles in 5-Minutes and is built around a serum that performs as an all natural Activator. The serum, containing very powerful undiluted Argan Oil from Morocco and Vitamin E, is mixed with the moisturizers at point and time of product application”.

“We are thrilled with the final product that Duquesa Marketing has produced for us,” said Patty Sloan, President of San Diego based Sloan Cosmeceuticals. “The Activator serum is unique in that there is no diminution of ingredient performance such as always occurs when active ingredients are blended with other herbs and chemicals in blended formula. The power of this application technique is immediate, visual and pro-active”.

“Cosmoprof Bologna is the perfect international venue for Argan-E to be introduced to the world’s most select retailers and distributors,” said Nancy Ficke, General Manager of Duquesa Marketing. “The product is so special it was chosen as a Trend Scout Product Winner from over 2000 new product submissions at Cosmoprof, a real coup”.

Duquesa Marketing has over 35 years experience marketing, creating, funding and branding consumer products. The Company crafts unique, guerilla strategies for penetrating retail sales channels.

Bella Jeunesse Engages Custom Essence to Develop Proprietary Scents for Cosmetic Product Range

Monday, October 27th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Bella Jeunesse Engages Custom Essence to Develop Proprietary Scents for Cosmetic Product Range

Tiffany Fluhme Inspired Fashion, Style and Beauty Products to Target Sophisticated Junior Customers

Pittsburgh, PA Tiffany Fluhme, President of Bella Jeunesse announced today that her Company has engaged the services of Custom Essences, Somerset, NJ to provide proprietary scents and blended fragrances for her beauty product line. Bella Jeunesse will target young ladies age 14 to 22 and will launch late spring 2008.

“We researched many great fragrance houses”’ said Tiffany Fluhme. “When we met John Rush from Custom Essence we were immediately impressed by his grasp of our need to create scents that appealed to our demographic, not necessarily their mothers. Bella Jeunesse is about serving and treating young ladies with respect. Our products are being developed to be age specific and to offer a unique appeal to the sense of style of young ladies”.

“Young women respond to style and fashion sensibilities that represent their unique stage in life”, said Nancy Ficke, General Manager of Duquesa Marketing. “The scents that we use in Bella Jeunesse sprays, bath and body products must appeal uniquely to active, wholesome juniors. Custom Essence is the perfect partner for Tiffany Fluhme’s Bella Jeunesse”.

Tiffany Fluhme is the creator of the Bella Jeunesse lifestyle product concept. Her expertise in health, wellness and beauty is extensive and varied. The Bella Jeunesse products will be available in fine stores in late spring 2008.

“The Custom Essence perfumers were great listeners”, said Geoff Ficke, President of Duquesa Marketing, managing consultants for the Bella Jeunesse project. “We weren’t just seeking great scents and fragrance blends, but products specifically built to appeal to the developing fashion style of young ladies. Custom Essence is working from that template”.

Duquesa Marketing Engaged to Launch Costa Rican Natural PURA Collagen™

Monday, October 27th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Engaged to Launch Costa Rican Natural PURA Collagen™

International Marketing and Product Development Firm To Brand and Co-ordinate Launch of Amazing Skin Care Ingredient

Florence, KY Geoff Ficke, President of Duquesa Marketing, announced today that his consulting group has been retained to guide the market launch of PURA Collagen LLC, South Pasadena, CA. PURA Collagen™ is harvested from bovine cattle, growing free range in the pristine highlands of Costa Rica.

“Collagen has been used as an active ingredient in personal care for decades”, said Geoff Ficke. “We were initially skeptical that PURA Collagen™ was little more than another style of collagen. Research and testing, however, confirmed that PURA offers a unique molecular structure and a powerful, all natural delivery system that can not be delivered by current sources of chemically enhanced collagen”.

“PURA is artisan harvested from Costa Rican free range bovine, and delivered to the consumer without any chemical stabilizers or preservatives”, said Nancy Ficke, General Manager of Duquesa Marketing. “PURA Collagen is 100% natural and is exponentially more powerful than any other known collagen source. Our lab chemists agree that PURA is at least 10 times stronger than available collagen treated with additives”.

“PURA Collagen has been a family trade secret for years”, said Richard Schroeder, President of PURA Collagen. “Our collagen is processed by a technique called “Controlled Hydrolysis”, and this creates a “Helicoidal” structure unique to PURA. We are excited that Duquesa Marketing has agreed to manage to launch and branding of our product and story”.

PURA Collagen will be launched in late spring 2009 at Cosmoprof Bologna. The ingredient will be available as a branded topical skin care product for damaged skin and as an active key ingredient for inclusion in products requiring maximized hydration benefits.

Duquesa Marketing has over 35 years experience in sales, marketing, funding and product development. The Company has extensive international experience and specializes in consumer products.

Duquesa Marketing to Manage Development and Market Launch of G-DOS Garage Door Accessory

Monday, October 27th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing to Manage Development and Market Launch of G-DOS Garage Door Accessory

Unique Product Will Have Universal Application and Environmental Benefit for Any Overhead Garage Door

Florence, KY Geoff Ficke, President of international consulting firm Duquesa marketing, announced today that his firm has been engaged to manage product development and market launch for the G-DOS garage door accessory product.

“You wouldn’t think that there would be much that could be done to effect or improve performance of the quintessential American home garage door”, said Mr. Ficke. “However, the G-DOS really offers unique features and benefits that homeowners will appreciate once the product is fully commercialized. We are ramping to improve on the original design and perfect manufacturing processes for a launch in 2008″.

“Linda Dutton, the creator of G-DOS, lives in a California desert community and used her living experience to design a solution to a problem that challenges most homeowners”, said Nancy Ficke, General Manager of Duquesa Marketing. “The G-DOS is an elegantly simple answer to an environmental issue that almost all homeowners confront at some point each year”.

“We searched widely, interviewed many, and are very excited that our efforts have lead to our appointment of Duquesa Marketing as managing consultants for G-DOS”, said Linda Dutton, creator of the G-DOS. “They offered us a unique turn key product development and marketing house“.

Duquesa Marketing has over 35 years experience in sales, marketing, funding and product development. The Company has extensive international experience and specializes in consumer products.

Tiffany Fluhme’s Bella Jeunesse Appoints Sandy Trozzo as General Manager

Monday, October 27th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Tiffany Fluhme’s Bella Jeunesse Appoints Sandy Trozzo as General Manager

Executive to Co-ordinate Spring 2008 Launch of Teen Lifestyle and Beauty Products Range

Pittsburg, PA Tiffany Fluhme, founder and President of Bella Jeunesse announced today that her beauty product’s Company has engaged Ms. Sandy Trozzo to act as General Manager and Director of Corporate Development.

“My strengths are with the product development and lifestyle concepts”, said Ms. Fluhme. “I needed an experience, successful manager to handle the day to day operations and make sure that logistics, fulfillment, order flow and supplier relations operate smoothly. Sandy Trozzo is a perfect compliment to my strengths and interests”.

” Tiffany Fluhme is a unique talent and she has identified a wonderful target niche with her upscale teen beauty concept”, said Geoff Ficke, President of Duquesa Marketing, managing consultants for Bella Jeunesse. “The next months are key for a successful launch and we have identified a crucial need for professional management. That need is now covered by the addition of Sandy Trozzo”.

“My background in banking, finance, as well as cosmetics as an esthetician, made the opportunity to be involved in the Bella Jeunesse launch from the start just too tempting to pass up”, said Ms. Trozzo. ” Tiffany, Geoff and I all were on the same page and the chemistry was perfect, making my decision to come aboard an easy and exciting one for me”.

Tiffany Fluhme is a graduate of Seton Hill University and a recognized beauty expert. She is a professional model, physician’s assistant specializing in plastic surgery; has owned day spas, developed a skin care treatment line, and is an active competitive athlete. Bella Jeunesse is a fashion, style and beauty line of products that will solely target young ladies between the ages of 14 and 21. The line will launch in summer 2008.

Problems Are Arriving In Great Batches And That Can Be a Very Good Thing!

Monday, October 27th, 2008

by: Geoff Ficke

William Shakespeare” famous quote from Hamlet, “When sorrows come, they come not single spies, but in battalions”, is particularly relevant today. All of the news seems bad. The negative numbers are huge. The human devastation seems interminable. Governments everywhere seem to have lost control. Debt is perverse on a personal, corporate and governmental level. This glass seems to be mostly empty. It is not!

From the depths of disaster grow the seeds of opportunity. Much as Mother Nature’s wildfires clear overgrowth and enables fields and forests to regenerate themselves, so does the opportunity that germinates from social and financial meltdown. The removal of diseased institutions affords entrepreneurs and reformers the chance to fill an essential void.

Throughout history dynasties, dictatorships and tyrants have risen, and ultimately fallen. They are usually replaced by something much better. The violence of the French Revolution enabled Napoleon Bonaparte to turn France into a warrior state under his dictatorial rule. His “Waterloo” enabled the state to develop into a modern democratically governed republic. The Hapsburg’s in Germany, the Hohenzollern’s in Austria and the Bourbon’s in France all enjoyed the wealth, power and comforts of royal rule before being deposited on the junk heap of history.

Hitler in Germany, Hirohito in Japan and the Communist dictators of Russia all fell and were succeeded by democratic governments with a modern, more open style of governance. Their oppressive rule guided their populations disastrously to decades of war, hunger and societal despair. Something much better has acceded their brutality.

Businesses have historically expired if they did not evolve and regenerate themselves as markets progressed toward new technologies. The home delivery of ice in the first half of the 20th century was replaced by the mass marketing of refrigerators. Carts, whip, buggy and bicycle manufacturers disappeared as the automobile developed as an affordable method of conveyance. The acceptance of Thomas Edison’s incandescent light bulb greatly diminished the need for thousands of local candle makers.

As the automobile industry developed there were hundreds of nameplates producing niche vehicles. Names like Packard, Stutz, Essex, LaSalle, Dusenburg, Austin and Cord and most other makes of automobile grew, stagnated and died as they could not compete with newly developed tastes, technologies, economies of scale and mass manufacturing techniques pioneered by magnates such as Alfred Sloan, Henry Ford and Walter Chrysler. General Motors, Ford Motor Company and Chrysler became behemoths with vast profits, international distribution and massive marketing programs. The rest simply faded away leaving little but reminiscences.

Today “The Big Three”, Chrysler, Ford and General Motors are all staring at the grim reaper. To paraphrase Shakespeare’s Hamlet quote’ “their sorrows are here, and they are here in battalions”. Every mistake that management and labor could make that would harm a commercial institution they have made, and often repeatedly so. Wrong choices in models, lack of recognition of the ultimate issue of fuel economy, boring styling, strangling union work rules and poor quality perceptions are just some of the reasons that “The Big Three” are so close to being the three, the two, or the one midgets. It appears highly unlikely that they will continue to exist as independent entities.

Much is made of the potential loss to the United States of any, or all of these iconic carmakers. And yet, automobile manufacturing in the country is booming. Mercedes-Benz, Subaru, Honda, BMW, Toyota, and Nissan have all built factories here in recent decades. Volkswagon has announced that they plan to, as well. Each of these makes has targeted features, styling and benefits that they incorporate into their machines that “The Big Three” had not identified. Also, they have all built their factories in “right to work” states, where labor union influence is minimal. While paying excellent wages and providing competitive benefits, these foreign Companies are not hog tied by arcane, non-productive work rules. They do not confront legacy costs that price domestic manufacturer’s models at such high retails.

We are all being effected by a global financial conflagration. The future economic welfare of citizens, industry and governments all over the world are intertwined and will be decided by how the people who got us into this mess approach getting us out. I use the pronoun “us, because we are almost all to blame.

Home foreclosures are surging because of stupidity and greed. People today, certainly in the developed countries, crave things they do not need and can not afford. Some people should not own homes. They can not afford the maintenance, the insurance, the down payment, or the taxes that accompany homeownership. A married couple with one child and a $3500 per month income, should never have attempted to purchase a $400,000 home, with 4 bedrooms, on a sub-prime loan with nothing down. They were fools, as was the lender, the mortgage broker and the buyer of the derivative that this loan was packaged into.

Banks and insurance Companies that purchased these esoteric mortgage derivative vehicles, historically hugely profitable, are falling like flies. Northern Rock in England, ING in Holland, Indy Mac, Countrywide, Wachovia and WaMu here, are only a few of the powerhouse financial institutions that are now closed, merged or selling off assets. The insurance giant AIG has been taken over by the government. Lehman Brothers, one of the most venerable, respected investment banks was shut down by the government. Merrill Lynch has been sold to Bank of America.

Fannie Mae and Freddie Mac have been hammered for their role in precipitating the credit bubble that has lead us to this precipice. The Congress, which passed laws spurring Fannie and Freddie to make dubious loans to non-creditworthy borrowers, is looking for scapegoats. A number of our sainted Congressmen want to see “perp walks”. I agree. However, I am confident that the real “perp’s” won’t walk.

The problems seem endless and daunting. They are coming “in battalions”. Nevertheless, we will survive this, hopefully learn from it, and prosper from the opportunity to fill the gaps opened by systemic failure. The equity markets appear to offer a “once in a lifetime” opportunity to profit from the steep losses incurred because of the panic the credit debacle has induced. Strong, agile financial institutions, such as Wells Fargo and State Street, will emerge to fill the vacuum left in the wake of the disappearance of hundreds of firms.

Individuals will have to make more prudent purchasing decisions. 84 and 96 months car loans will disappear, making luxury automobiles more difficult to acquire. “Skin in the game” in the form of down payments will be required to purchase real estate, benefiting the homeowner and the lender. Credit cards will be harder to obtain and the credit limits will be lower.

Every person can use this maelstrom as an opportunity to review real needs and wants. Living beneath one’s means might even make a comeback.

Duquesa Marketing Announces Appointment of Award Winning Graphic Artist for Spring Launch

Monday, October 27th, 2008

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Announces Appointment of Award Winning Graphic Artist for Spring Launch

Diana Puppin of dp Design, to Create Branding Graphics for All Natural Mediterranean Skin Care Range

Florence, KY Geoff Ficke, President of Duquesa Marketing, managing consultants for the development of Sloan Cosmeceuticals anti-aging skincare products, announced today that Diana Puppin, of dp Design, will create and produce all graphic elements for the spring 2008 launch.

“For high end products such as the Sloan Cosmeceutical project, we need special talent”, said Mr. Ficke. “After a number of interviews it was apparent that Diana Puppin and her team were perfect for this unique project”.

“Our line is crafted around a 3000 year old secret”, said Patty Sloan, Founder and President of Sloan Cosmeceuticals. “The presentation of our branding will be a crucial element to our success and I loved the creativity and elegance that Diana offered to our group”.

“When Geoff Ficke first approached me about reviewing the Sloan project, I was hesitant”, said Diana Puppin. “I mean what else can be done in skin care? But, WOW, this product is truly unique, has an amazing story and immediacy of performance that separates it from anything in the high-end market. The graphics and branding will reflect this ancient all natural ingredient and it’s contemporary application”.

Duquesa Marketing is an international consortium of professionals specializing in consumer product design, development, marketing and funding. The Company has over 35 years of diversified experience.