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Archive for November, 2009

MakeUpMiser® Appoints CBI Laboratories to Formulate Anti-Bacterial Solution for Cosmetic Accessories

Tuesday, November 17th, 2009

Press Release
For Immediate Release
September 28, 2009
Contact: Geoff Ficke
859-567-1609
gficke@msn.com

Lancaster, PA Michelle Phillips, President of MakeUpMiser® announced today that her cosmetic accessory product firm has appointed CBI Laboratories, Ft. Worth, TX to create an innovative Sanitizer spray for use in controlling bacteria growth in cosmetic products.

“We searched widely, using the services of our consultants, Duquesa Marketing, to discover a lab with the creative reach we required to address this serious safety concern”, said Ms Phillips. “The lab at CBI has done a first rate job of providing us with an important, novel anti-bacterial Sanitizer to complement the MakeUpMiser accessory implements®”.

“There are not many areas of the cosmetic and skin care business that have not been addressed, if not saturated with products”, said Geoff Ficke, President of Duquesa Marketing. “MakeUpMiser® is one of those novel products, an elegantly simple advance that will save consumers money and improve product safety. The Sanitizer that CBI formulated should be a staple in every cosmetic wardrobe”.

MakeUpMiser® creates cosmetic and skin care accessories that address eliminating product waste and providing a more sanitary usage experience. The Company will be launching its products in the spring of 2010 in major American and international retailers.

BTC Enterprises, Inc. Appoints dpDesign to Produce Graphic Branding Elements for Product Launch

Tuesday, November 17th, 2009

Press Release
For Immediate Release
November 6, 2009
Contact: Geoff Ficke
859-567-1609
gficke@msn.com

Springfield, VA Lt. Col. Brent Carey, U. S. Army, announced today that his military product themed promotional goods Company, BTC Enterprises, Inc. has engaged the services of award winning graphic arts firm dpDesign, Cincinnati, OH, to develop visual Branding elements for the spring 2010 launch of “Operation Real Citizen Patriot” Audio Buttons.

“We have almost completed with product engineering and manufacturing issues”, said Lt. Col. Carey. “Now we need a gifted creative team to package and present the buttons to consumers, and fully convey the Patriotic Theme built into the products. We are thrilled to have been able to engage dpDesign to assist in this work”.

Geoff Ficke, President of Duquesa Marketing, managing consultants for the BTC Enterprises, Inc. project said, “These promotional buttons will represent the feelings of appreciation most Americans feel to these gallant soldiers who put their lives and families on hold while sacrificing to protect all Americans. The graphics will be crucial in telling this unique story”.

“Geoff Ficke and Lt. Col. Carey were very passionate about this project, the cause it represents and the beneficiaries from each audio button sale”, said Diana Puppin, President of dpDesign ”It is a joy for us to participate in creating the art for such a worthy undertaking”.

BTC plans to launch three military themed products in early 2010. Pricing and retail distribution will be announced shortly. A portion of the revenue generated from the sale of each button will be presented to Iraq-Afghanistan Army Veterans support causes.

dpDesign to Create Packaging and Display for Launch of Skull Hooker™ Products at Shot Show

Tuesday, November 17th, 2009

Press Release
For Immediate Release
Contact: Geoff Ficke
859-567-1609
gficke@msn.com

Award Winning Graphic Design Firm to Create Visual Branding
Elements to Highlight Novel Features of New Hunting Item

Klamath Falls, OR Rob Shaw, President of Ivent, LLC, creators of the Skull Hooker™ line of outdoor and hunting related products, announced today that his firm has engaged dpDesign to craft the visual packaging and sales collateral essential for the introduction of new items at the Shot Show in Las Vegas.

“My marketing consulting firm, Duquesa Marketing and I, looked at a number of options for creative graphics”, said Mr. Shaw. “The Skull Hooker products are unusual in that they are a combination of contemporary styling; function, easy to install and visually compelling. We needed creative work that would feature these benefits and reinforce the utility of the product in the consumer mind”.

“I was interviewed By Rob Shaw and Geoff Ficke, President of Duquesa Marketing”, said Diana Puppin, President of Cincinnati based dpDesign. “They stressed that, though the Skull Hooker was a hunting related product, the packaging design required a different visual element to highlight the unique performance benefits of the line. So, we are striving to enhance branding elements of the range”.

Skull Hooker products will be launched at the upcoming Shot Show in Las Vegas. Shot Show is the premiere hunting industry trade show in the United States and attracts a huge group of attendees from around the world. Retail pricing for Skull Hooker products, show specials and shipping information will be unveiled at Shot Show.

Skull Hooker™ Line of Hunting Related Products To Be Launched at January-2010 Shot Show

Tuesday, November 17th, 2009

Press Release
For Immediate Release
November 2, 2009
Contact: Geoff Ficke
859-567-1609
gficke@msn.com

Klamath Falls, OR Rob Shaw, President of Ivent LLC, creators of the novel Skull Hooker™ line of hunting accessory products, announced today that the range would be presented to the hunting retail trade and public for the first time at the upcoming Shot Show in Las Vegas.

“After a lot of research and study, we unanimously decided that the Shot Show was the best venue to launch Skull Hooker”, said Mr. Shaw. “The reach of the show, the quality of attendees and the heritage of success as a new product launching pad made it an easy decision once we weighed all facts”.

“Shot Show is a major trade show; the alpha show in the hunting product and service industry”, said Geoff Ficke, President of Duquesa Marketing, the managing consulting firm engaged to perfect the Branding of Skull Hooker. “This is a major commitment by Rob Shaw and his group, and confirms the passion and confidence they have invested in the development of Skull Hooker”.

Skull Hooker products have been designed to enhance the presentation of hard earned hunting trophies. Skull Hooker pricing, initial trade sales promotions and sales aids will be announced at the Shot Show in January, 2010. The Skull Hooker line will be presented at Booth 4032.

BTC Enterprises, Inc. Engages International Marketing Consulting Firm to Manage Launch of Patriotic Premium Products

Tuesday, November 17th, 2009

Press Release
For Immediate Release
Contact: Geoff Ficke
859-567-1609
gficke@msn.com
Springfield, VA Teresa Carey, President of BTC Enterprises, Inc announced today that her military and patriotic themed gift product Company has engaged the professional services of international consumer product development firm, Duquesa Marketing of Florence, KY, to manage the market launch of BTC Enterprises’ promotional products.

“We are extremely excited to be partnering with Nancy and Geoff Ficke at Duquesa Marketing”, said Ms. Carey. “They bring a wealth of experience in product development, sales and marketing that will be so beneficial to the success of our Hooah products”.

“ Teresa Carey and her husband Brent have created an elegantly simple line of patriotic themed promotional and gift items that convey support for the troops, our country and patriotism”, said Geoff Ficke, President of Florence, KY based Duquesa Marketing. “It is an honor for us to be engaged to manage such an exciting project”.

BTC Enterprises, Inc. products will be launched during Spring-2010 at major retail stores across the United States. A portion of each product’s sale price will help support a soon to be named soldier support group devoted to Iraq and Afghanistan veteran’s assistance.

Toms Moms Gourmet Syrup Announces Appointment of International Marketing Consulting Firm Duquesa Marketing

Tuesday, November 17th, 2009

Press Release
For Immediate Release
October 5, 2009
Contact: Geoff Ficke
859-5671609 gficke@msn.com

Centerville, VA Tom Humphries, President of Tom’s Moms Gourmet Syrup, announced today that his firm has engaged the services of international award winning product development and marketing consulting firm Duquesa Marketing to create and manage the retail launch of Toms Moms Gourmet Syrup in the spring of 2010.

“We have served our syrups in our restaurants and in high end food service for years and enjoyed the wonderful compliments that the flavors have always received from diners”, said Mr. Humphries. “Until we met Geoff Ficke and the Duquesa Marketing team, however, we could never figure a realistic strategy to bring these old family recipes to a broader public”.

“In a world of mass produced, indifferently assembled products Tom’s Moms really stands out”, said Geoff Ficke, President of Florence, KY based Duquesa Marketing. “The 19th century recipes, Shenandoah Valley farm provenance, Tom Humphries mothers copper kettle, small, slow cooked batching and organic ingredients take you back to another time. Like a fine Godiva Chocolate, a taste of Tom’s Moms transports your taste buds to another place, another time, where quality was crucial”.

Tom’s Moms will be unveiled to the gourmet retail trade in the Spring-2010. Pricing and the flavors to be included in the launch range will be announced prior to launch.

Duquesa Marketing Announces Appointment to Act As Managing Consultant for Skull Hooker™ Project

Monday, November 16th, 2009

Novel Hunting Accessory Product to Be Launched at
Las Vegas Shot Show in January 2010

Florence, KY Geoff Ficke, President of award winning consumer product consulting firm Duquesa Marketing, announced today that his firm has been contracted to manage the marketing, product development, domestic and international sales and branding for the upcoming retail launch of Skull Hooker.

“The hunting product space is about to be rocked by the Skull Hooker”, said Mr. Ficke. “This is a wonderful, new, highly stylized unit for hunters to use to display their hard won trophy heads. Anyone who knows, or follows hunting knows the passion put into this sport by participants. Skull Hooker enables hunters to proudly and beautifully present their field harvest to friends and families”.

“I searched for a consulting firm that offered a complete menu of services in one house”, said Rob Shaw, President of Klamath Falls, OR based Ivent LLC, creators of Skull Hooker products. “When I met with Geoff and Nancy Ficke I was certain that I had found the team that offered the creativity, experience and insight the products needed to successfully penetrate the market”.

“We have managed a number of hunting and fishing projects”, said Nancy Ficke, General Manager of Duquesa Marketing. “Skull Hooker is unusual in that it is so stylish, a really attractive home accessory, in addition to being a handsome method of displaying trophies”.

Duquesa Marketing specializes in consumer product project management and has extensive experience in all product categories. The Skull Hooker brand will be launched at the Shot Show in Las Vegas, January 2010. The Company plans an aggressive guerilla marketing campaign in the United States and internationally to support the launch.

Duquesa Marketing Contracted to Manage Launch of Novel Pet Product Line K-9 Koozie™

Monday, November 16th, 2009

B. Anthony Corp. to Introduce New Range of Pet Comfort
Items in Spring 2010 for USA and International Retail Markets

Tampa, FL. Brian McClish, President of B. Anthony Corp, announced today that his pet product design and distribution Company has engaged the services of international consulting firm Duquesa Marketing to manage the planned spring 2010 launch of the K-9 Koozie range of products.

“I spoke with numerous marketing specialists and consulting firms while seeking the right partner to manage the product development, branding, sales, marketing and launch of the K-9 Koozie line,” said Mr. McClish. I was thrilled to meet Nancy and Geoff Ficke and to be able to establish a relationship with their firm that brings us decades of creativity, experience and resource management”.

“Brian McClish is the epitome of a solid young entrepreneur,” said Geoff Ficke, President of Duquesa Marketing. “His vision for his K-9 Koozie pet products is one of quality, performance and novelty. His insistence on providing pets and pet owners with the finest accessory products makes our job so much easier and exciting”.

B. Anthony Corp. is an idea factory and design house which creates and distributes consumer products in a number of market spaces. The K-9 Koozie range of pet products will be introduced to retailers and the public at spring 2010 trade shows. Events dates and locations, pricing and sales promotions will be announced in early 2010.

Duquesa Marketing Announces Appointment as Managing Consultants for Hooah! Project

Monday, November 16th, 2009

Military Themed Promotional Products to Be Launched
Spring 2010 and Will Support Veterans Causes

Florence, KY Geoff Ficke, President of award winning managing consulting firm Duquesa Marketing, announced today that his group has been appointed to manage the marketing, sales, product development and branding for the spring 2010 launch of BTC Enterprices,LLC military themed promotional products.

“The Hooah! project is much more than just another consumer product rollout”, said Mr. Ficke. “The sale of each audio button, reflecting the finest traditions of our great military, will benefit causes that support Iraq and Afghanistan war veterans and their families. This is a wonderful way for all Americans to demonstrate their support for our troops and the endless sacrifices they make on our behalf”.

Lt. Col. Brent Carey, U.S. Army, the creator of Hooah! Products said, “I am a soldier and recognized that I needed marketing and branding expertise to make this project work. As soon as I met Geoff and Nancy Ficke and their Duquesa Marketing team, I knew I had found the answer to the projects commercial needs”.

Duquesa Marketing specializes in consumer product project management. The Company has over 35 years experience in domestic and international marketing and offers clients a complete one-stop menu of creative services from concept to product launch.

How A World Famous Candy Evolved From an Anti-Smoking Aid to a Favorite Sweet Treat

Monday, November 2nd, 2009

by: Geoff Ficke

In 1927 the Austrian inventor Eduard Haas introduced PEZ as an aid to curb smokers urges to engage in the unhealthy habit of smoking. Haas was an early anti-smoking crusader. Even in the early 20th century it was widely understood that smoking was a vile practice with potentially dire health consequences for users who engaged in the habit on a regular basis. Governments too, understood that smoking had dangerous long term effects on smokers health, and accordingly began to assess stiff excise taxes on sales of cigarettes.

PEZ were originally peppermint flavored. The word PEZ comes from the German word for peppermint. Mr. Haas believed that peppermint would energize the sense of taste and mute the smokers desire for smoking cigarettes as the flavor of burning tobacco smoke was believed to be unpleasant with peppermint in the body. For 25 years PEZ were sold in pharmacies in Europe and by today’s standards would be considered a modest commercial success.

The evolution of PEZ from an over the counter health aid to a candy took place before and during the World War II years. As much of Germany and the European continent lay in ruins Mr. Haas recognized that smoking was becoming more popular among many people. Smoking was one of the few relaxants readily available on the severely diminished retail marketplace of the time. Though an ardent evangelist opposed to smoking, Haas understood that his business would collapse unless he reinvented PEZ. The peppermint flavor of PEZ made the product an ideal candidate to be remarketed as a candy product.

In 1952 Eduard Haas began to export PEZ candy into the United States. Sales were initially very sluggish. American consumers did not respond to the strong, almost overwhelming peppermint flavor of PEZ candies. At this point Eduard Haas made a decision which provides an excellent teaching moment for entrepreneurs seeking to reposition their product.

Haas withdrew PEZ candy from the market, but he did not do so to close the brand down. He repackaged the candies, using new colors and fruit flavors that children especially enjoyed. The overpowering German peppermint was toned down significantly. Most importantly, the packaging of PEZ candies was reworked to possess the features of a child’s toy with cute animal heads that acted as a spring load delivery system to engage, and almost magically produce each piece of the candy. Children loved the interactivity of the packaging and the fruity treats that they delivered.

As a result of Eduard Haas reinvention of PEZ he created an iconic candy brand. The sales success and popularity of PEZ have continued unabated to this day. Very few consumers, even if they do not eat PEZ, fail to recognize PEZ when they see the cute little colored, animal inspired packages of the sweet.

Many inventors, entrepreneurs or small businesses hang their hats on a signature, “alpha” product. When or if sales lag they are flummoxed. What can be done to resurrect the brand? A new marketing strategy? New Branding? Redesigned packaging graphics? New distribution channels? These and other options must be considered. However, the Eduard Haas option, to reinvent the “alpha” product as a completely new item with fresh features and benefits is rarely considered. It should be.