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Archive for April, 2010

Wall Street Journal Opinion Page April 17/18 2010

Wednesday, April 21st, 2010

WSJ Opinion Page April 17/18 2010

by: Geoff Ficke

I read with great interest the opinion piece written by the Pres. of the AFL-CIO, Richard Trumka, decrying the growth of private equity funds. As leader of the country’s largest industrial union I would think he could have identified much stronger examples of hedge funds causing ” default, resulting in massive job losses and further pressure on our fragile economy”.

Each of the six specific companies Mr. Trumka cited as examples of private equity hubris and mismanagement were either retailers or retail vendors. Any observer, possessing any historical perspective can cite dozens of such companies that, because of changing tastes or demographics, enjoyed a period of success, plateaued and then declined and expired without any financial manipulations from shadow financiers (Montgomery Ward, Alexander’s, Value City, Bonwit Teller, Faberge, etc.)

Indeed, the three retailers mentioned (Linens & Things, KB Toys and Mervyn’s) by Mr. Trumka were always second banana’s in their sales channels and probably should have been put out of their misery long ago. They could not compete on price, selection and service.

I would propose that the AFL-CIO and the now unemployed workers at Simmons Bedding Company should have taken the exact path that the pirate hedge funds undertook. Put their capital, both financial and labor at risk. Pool their resources, rationalize their work rules, wages and benefits and buy the Company from bankruptcy. Certainly this would be a better use of the massive capital resources that unions control than continuing to dump millions of dollars into supporting the Democratic Party. The choice was workers or policitians. The AFL-CIO usually chooses poorly.

TopsItAll® LLC Engages Award Winning International Marketing Consulting Firm Duquesa Marketing

Thursday, April 8th, 2010

Press Release
For Immediate Release
March 31, 2010
Contact: Geoff Ficke
859-567-1609
gficke@msn.com

TopsItAll® LLC Engages Award Winning International Marketing Consulting Firm Duquesa Marketing

Duquesa Marketing to Act as Managing Project Consultants for Retail Launch of Line of Protective Covering Products for Toddlers

West Des Moines, IA Mike and Kris Gabrielson, owners and creators of the TopsItAll line of infant and juvenile sanitary products announced today that they have contracted with Duquesa Marketing to manage the final production, branding and retail launch of the line in fall 2010.

“We are so pleased that after months of searching for a creative, experienced marketing guide we have been able to secure the services of Duquesa Marketing to drive TopsItAll to the retail and industrial markets”, said Kris Gabrielson, Vice President of TopsItAll, LLC. “Nancy and Geoff Ficke bring us a comprehensive basket of services that simplifies and accelerates our push to get these great items into stores”.

“TopsItAll offers parents of toddlers and pre-school kids a simple, extremely useful product to aid in cleanliness and sanitary care while children eat, drink and play”, said Geoff Ficke, President of Florence, KY based Duquesa Marketing. “The novelty, durability, affordability and cleverness of TopsItAll will be appreciated by parents and teachers in pre-school and kindergarten everywhere”.

TopsItAll product will be introduced to consumers through retail stores in the fall of 2010. Pricing and tradeshow launch platforms will be announced shortly.

Duquesa Marketing to Act as Project Manager For Launch of Topsitall Juvenile Product Line

Thursday, April 8th, 2010

Press Release
For Immediate Release
March 31, 2010
Contact: Geoff Ficke
859-567-1609
gficke@msn.com

Duquesa Marketing to Act as Project Manager For Launch of Topsitall Juvenile Product Line

Novel Sanitary Care Products Designed to Aid Parents and
Teachers as Children Eat, Drink, Play and Learn Crafts

Florence, KY International award winning consulting firm Duquesa Marketing announced today that the firm has been contracted to act as managing project consultants for the final development, branding and launch of Topsitall juvenile products.

“The best new ideas are almost always the simplest”, said Geoff Ficke, President of Duquesa Marketing. “Topsitall has designed a wonderfully creative, elegantly simple answer to a problem that parents and teachers of juveniles have long expressed concern about; cleanliness as kids eat and play. We are keen to get this line exposed to the juvenile product marketplace”.

“We have spent a great deal of time, energy and money developing Topsitall”, said Mike Gabrielson, President of West Des Moines, IA based Topsitall.“ And, yet, we knew we needed help to go the last lap. When we interviewed Nancy and Geoff Ficke, the principals of Duquesa Marketing, we knew we had found the right group to propel Topsitall to market”.

Duquesa Marketing specializes in consumer product sales, branding, product development and providing customized marketing strategies. The Company has over 37 years experience in United States and international retail, direct response and electronic retail sales and marketing.