return to homepage

Archive for May 10th, 2010

B Anthony Core Group, LLC Engages Harrington Product Development to Engineer K9 Koozie™ Pet Products

Monday, May 10th, 2010

Tampa, FL Brian McClish, President of B Anthony Core Group, LLC, a pet product design and concept development firm, announced today that his Company has retained the services of Harrington Product Development of Cincinnati, OH to partner in the crafting and engineering of K9 Koozie products.

“K9 Koozie comfort pet products have science and advanced technology at their root”, said Mr. McClish. “These are not toys or frills, but products that improve the quality of life for pets and thrill seeking pet owners. We needed a product development firm that understands the importance of functionality, advanced performance benefits and stunning design. After careful consideration, Harrington Product Development stood out as the clear choice to make this product design a reality”.

“K9 Koozie is a product that involves maximizing pet comfort, pet health, pet safety and pet fun, “ said Geoff Ficke, President of Florence, KY based Duquesa Marketing, managing project consultants for the K9 Koozie project. “ There are so many features and benefits that are designed into the product that finding the proper engineers was not a slam dunk process. Harrington Product Development immediately grasped the importance of designing to reinforce the products science and technologies. Their creative instincts have enhanced K9 Koozie”.

B Anthony Core Group, LLC is planning a retail introduction of K9 Koozie in the United States in fall 2010. International introduction of the products will follow in spring 2011. A full slate of promotion, media, trade shows and pricing will be announced in September 2010.

Cry Baby™ Exclusive Salon Process Semi-Permanent Mascara to Launch at July Cosmoprof Las Vegas

Monday, May 10th, 2010

Phoenix, AZ Jennifer Green, Founder and President of the Cry Baby semi-permanent mascara process announced today that her products will be launched to the professional beauty trade at this summer’s Cosmoprof Las Vegas.

“We have scheduled a full slate of introductory activities, appearances, media events and trade shows to support the launch of Cry Baby”, said Ms. Green. “The upcoming Cosmoprof is the perfect venue to introduce Cry Baby to exclusive salons and distributors seeking a truly new and different salon service that will thrill clients and generate fresh new income streams for cutting edge salons”.

“We have placed clients in the Las Vegas Cosmoprof, and the international Cosmoprof venues for over 30 years”, said Geoff Ficke, Presidentn of Florence, KY based- Duquesa Marketing, managing project consultants for Cry Baby. “This show is a great launch platform for Cry Baby in the American market, a great tool to meet and introduce luxe products to decision makers in the beauty business”.

“Cry Baby has all of the elements essential to be a game changer in the salon service business”, said Nancy Ficke, General Manager of Duquesa Marketing. “Jennifer Green is a true beauty innovator and her semi-permanent mascara application is perfect for the Cosmoprof Las Vegas audience”.

Cry Baby semi-permanent mascara applications will be available only through exclusive salons. A Certified Training Program will insure that each technician is thoroughly experienced in the science, technology and proprietary application process necessary to provide clients with a truly amazing beauty experience.

Cry Baby Culture LLC Contracts Award Winning Graphics Arts and Branding Firm Rain Visual Designs and Strategy

Monday, May 10th, 2010

Phoenix, AZ Jennifer Green, Founder and President of Cry Baby Culture LLC, announced today that her company has retained award winning graphics arts firm Rain Visual Designs and Strategy of Phoenix to manage design elements associated with the branding and launch of Cry Baby semi-permanent mascara professional beauty products.

“Cry Baby is a very creative advance in enhancing the beauty of the female eye”, said Ms. Green. “The application is an exclusive salon service. We require the finest creative input and Rain Visual is a recognized leader in luxury work product. Our clients and salon accounts require top of the line branding materials”.

“Cry Baby brought us an exciting luxury beauty product challenge”, said Steve Smit, President of Rain Visual. “The importance of the eye in creating a beauty palette is paramount. Our team is tasked with providing the type of elegant sales collateral and design tools that will support the unique Cry Baby story”.

“The beauty industry is an unusual amalgam of image, fantasy, product benefits, science and technology”, said Geoff Ficke, President of Florence, KY based Duquesa Marketing, managing consultants for the Cry Baby project. “Cry Baby is a cutting edge example of each of these elements and requires a graphic arts team with a unique skill set. Rain Visual is just such a firm”.

Cry Baby will be introduced to the professional beauty trade at the July 2010 Cosmoprof in Las Vegas. The Company’s line of semi-permanent mascara is only available through exclusive salon application by trained consultants.