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Archive for May 18th, 2010

La Scentsationals™ Engages Kaston Group to Create Retail Store Display Program for Fall-2010 Retail Launch

Tuesday, May 18th, 2010

Press Release
For Immediate Release
Contact: Geoff Ficke
859-567-1609
gficke@msn.com

Artisan Crafted Wellness Pillows to Be Sold in Exclusive Limited Distribution Rollout

Moraga, CA Lisa Gillett, President of La Scentsationals Pillows announced today that her design firm has contracted with Dallas, TX based Kaston Group to create and produce store point of purchase display and fixtures for the fall 2010 retail launch of her firm’s products.

“My consulting partners, Duquesa Marketing and I reviewed a number of display houses work product”, said Ms. Gillett. “I was most impressed with Kaston Group and their vast experience in creating fixtures for fine department stores and high fashion product lines. They will be an excellent fit for La Scentsationals”.

“We have used Kaston Group many times before for fine quality luxury goods display programs”, said Nancy Ficke, General Manager of Duquesa Marketing. “They are an excellent vendor for a stunning, artisan crafted line like La Scentsationals that will be sold in limited distribution to only the finest retail stores”.

“Owing to the hand crafting and exotic materials and organics that make La Scentsationals so unique, we are excited to be able to craft a display that fits the character of these beautiful pillows”, said John Steger, President of Kaston Group. “Initial design renderings are themed on mating natural materials and visuals that reflect old world style and pride of work, the type we rarely see today”.

La Scentsationals is a design and concept atelier that specializes in creating and enhancing products with exotic raw materials and organically grown herbs. The Company plans to launch the La Scentsationals line of wellness/aromatherapy pillows in fall 2010.

dP Design to Create Branding Graphics for La Scentsationals™ Line of Luxury Aromatherapy Pillows

Tuesday, May 18th, 2010

Press Release
For Immediate Release
May 18, 2010
Contact: Geoff Ficke
859-567-1609
gficke@msn.com

Unique Artisan Crafted Multi-Sensual Wellness Products to Be Launched in Fine Retail Stores in fall 2010

Cincinnati, OH Diana Puppin, President of award winning graphics art firm dP Design announced today that her Company has been contracted to create design elements for the packaging, sales collateral and web-site of Moraga, CA based La Scentsationals Wellness/Aromatherapy Pillows.

“Geoff and Nancy Ficke of Duquesa Marketing contacted me and they were very excited about a new client, La Scentsationals,” said Ms. Puppin. “They detailed the unique features and benefits, and the obvious craftsmanship that is built into each pillow and I was sold. I am very excited to be able to provide the graphic art elements for the product launch”.

“Diana Puppin’s firm is one of the vendors that we often use for fashion and luxury projects,” said Geoff Ficke, President of Florence, KY Duquesa Marketing. “Diana has the ability to take our guidance and design keys and turn them into novel, creative graphic designs for unit cartons, containers and sales collateral”.

“I was presented with a number of graphic arts design options by my managing project consultants, Duquesa Marketing”, said Lisa Gillett, Presidennt and creator of La Scentsationals. “It was an easy choice for me to contract with dP Design for creating the all important graphic arts visuals for the project”.

dP Design provides a wide range of clients, from start-ups to large businesses with a wide range of creative and graphic arts services. The firm has extensive experience in collaborating with marketers to create innovative solutions that deliver strong results for clients and consumers.