Press Release
For Immediate Release
June 5, 2010
Contact: Geoff Ficke
gficke@msn.com
Retains Services of International Consulting Firm Duquesa
Marketing to Manage Fall-2010 Introduction
Louisville, KY Tom Scanlan, President of Estate Products, Inc. announced today that his specialty home product manufacturing Company, Baron International, Inc., has engaged the services of Duquesa Marketing to manage the fall -2010 national retail store launch of AirStone™, a patent pending, green, novel faux stone technology.
“We field tested AirStone at the recent Louisville Home and Garden show”, said Mr. Scanlan. “Our expertise is in the manufacture and distribution of building supply products, not retail. We were blown away by the response from the attendees at the show, even though we realized that we needed retail marketing expertise to exponentially expand AirStone’s reach. We spoke to a number of possible consulting candidates and Duquesa Marketing was a perfect fit”.
“AirStone is a rarity in todays clutter of look-alike products”, said Geoff Ficke, President of Florence, KY based Duquesa Marketing. “This item really offers DIY’ers something to latch onto. Only a fraction of the weight of stone, made from largely recycled materials, AirStone can be installed by a novice and the product adds warmth and beauty to any wall. The product and installation system are a model of elegant simplicity and much more affordable than messy masonry stone work”.
Baron International, Inc. will announce pricing, launch dates and retail distribution later this summer. The Company is currently exploring international distribution opportunities. A full package of point of sale materials and display is being developed to support the rollout.
