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Duquesa Marketing Newsletter – September 2011


A Simple 20-Step Test That Will Confirm Whether or Not a Product Development Project Is Market-Ready

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For almost four decades my Consulting firm has worked with entrepreneur’s to design, develop, package, Brand, Market and Sell a vast range of Consumer Products. Our job is to save clients time, money and mistakes. This goal is best achieved when we are involved in a nascent project from inception. Unfortunately this is not always the case. 

Many prospective entrepreneurs decide to self-market their “alpha” product launch. This can certainly be done, though it requires a very high level of due diligence and trial and error. Unfortunately we are approached all too often by a rookie product developer who has exhausted their funds, mis-marketed the product or not been able to penetrate the target market at the most fundamental level.

The following is a series of questions, a test, that can be used as a guide in deciding if you have the capacity to self-market a new product, service or business strategy. This test is general in nature and you can fine tune the questions to more closely apply to a specific product you are developing.

  1. Have you filed for Intellectual Property protection (patent, trademark, copy right, trade secret, etc.)? Yes___ No___
  2. Do you have a detailed Gantt Chart? Yes___ No ___
  3. Have you chosen Engineer, Designer, Lab (depending on product type)? Yes___No___ 
  4. Do you have Production Quality Prototypes (or formula, or recipe, etc. depending on product type)? Yes___  No___
  5. Have you conducted deep competitive product research (pricing, distribution, etc.)?  Yes___ No ___


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Duquesa Quote of the Month - September 2011

“Truth lies within a little and certain compass, but error is immense”

 - Lord Bollingbroke, 18th century british politician

Domestic and International, startup or growth company, Duquesa Marketing  creates unique product development strategies , on time and on budget, that achieves success. There are many different marketing consultant services we offer to insure clients have the greatest opportunity for success with product development and marketing.


Check our our website, , for more information about product development, marketing strategies and how to start your own business. Call (859) 567-1609 and let us help you get your product ideas to market.


Duquesa Marketing