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Duquesa Marketing Newsletter – October 2011

DUQUESA MARKETING NEWSLETTER                October 2011

Bootstrapping Your Way to Success

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Duquesa Quote of the Month:

“What  poor education I have received has been gained in the University of Life”  


 - Horatio Bottomley, 
    British financier  








There is no more accurate American descriptive phrase of the rags to riches success then: “He pulled himself up by his bootstraps”. The pioneers, backwoodsmen, cowboys, whalers and other prototypical American hero classes all possessed an air of courage, self-reliance, and belief that they could beat the odds. They are wonderful samples of entrepreneurs at the most elemental level.

My favorite method of starting a business, launching a product or service is the old fashioned, do it myself, Bootstrapping. The ability to bootstrap a startup eliminates so many of the hurdles normally confronting the entrepreneur. Raising money, building inventory, dependence on support from others and assembling fixed overheads is mitigated when you bootstrap your new venture.

My first two startups were both completely bootstrapped. I had no outside investors, no on hand inventory: my home was my office, factory and warehouse. I made a product prototype, only one. That was all I could afford, but I made sure it was production quality.

Then I hit the road. I made presentations to department store buyers, non-stop in geographic loops from my home in Cincinnati. After four weeks of presentations and living in cheap motels, and a few nights sleeping in the car, I returned with a fist full of purchase orders. I then took the orders to New York, along with my business plan: everything buttoned down and detailed, for presentation to factors.

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Domestic and International, startup or growth company, Duquesa Marketing  creates unique product development strategies , on time and on budget, that achieves success. There are many different marketing consultant services we offer to insure clients have the greatest opportunity for success with product development and marketing.


Check our our website, , for more information about product development, marketing strategies and how to start your own business. Call (859) 567-1609 and let us help you get your product ideas to market.


Duquesa Marketing