return to homepage

Duquesa Marketing Newsletter – December 2011

DUQUESA MARKETING NEWSLETTER            December 2011

Adapt to Changing Business Climate & Prosper

or Get Left Behind & Perish

 
Quick Links
            
Find us on Facebook   View our profile on LinkedIn   Follow us on Twitter   View our videos on YouTube   Visit our blog 
Related Articles
When Your Business is Small You Must Appear to Be Big!  

 

Keep Business Operations & Logistics Simple

Which Business Structure Is Best For You?  

Click Here to Subscribe to Our Newsletter
Duquesa Quote of the Month:
“Diligence is the mother of good luck.”

 

 - 16th century proverb

Tip of the Month:
When selling, marketing, seeking investment or licensing opportunities, it is crucial to avoid taking shortcuts. This diminishes you and your project. The marketplace always culls out those that take the easy way.
 

 Recently, the unbelievable pace of change the world business climate is undergoing has been reconfirmed. Visionary fashion designer Liz Claiborne died and her Company announced that it would sell or close 16 divisions. And, pioneering retailer Leslie Wexner announced that his firm, Limited Brands, Inc. would put up for sale the Limited and Limited Express chains.

The nature of retail, like most other industries, has undergone radical change. Big box category killers like Staples and Best Buy have evolved into dominating international success stories. Tesco, WalMart and Carrefours offer enormous scale, one stop shopping unimaginable a generation ago. Specialty retailers such as Wet Seal, Aeropostiale, Abercrombie and Fitch, L’Occitaine and Talbots attack specific niches.

Consolidation, bankruptcy and liquidation have allowed fewer and fewer national department store and supermarket chains. Macy’s has consolidated nationally after absorbing numerous regional department store chains such as Lazarus, Bullocks, Burdines and Marshall Field. W.T. Grant, Montgomery Ward, AyrWay, Venture and Gold Circle are only a few examples of once strong groups that no longer exist.

The Limited began in 1963 as a single clothing store in Columbus, Ohio. Leslie Wexner saw an opportunity to create an amazing retail growth story by replicating designer clothing designs, mass producing offshore and selling tailored business clothing to the rapidly emerging population of female businesswoman. He became a billionaire by leveraging and extending The Limited to numerous additional store brands including Limited Too, Victoria’s Secret, Henri Bendel and Bath and Body Works.

(Please click to continue reading this article)