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Duquesa Marketing Newsletter – January 2012

DUQUESA MARKETING NEWSLETTER                                                                          January 2012

5 Tips for Small Businesses & Start-ups to Use To Appear Bigger than They Really Are

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Duquesa Quote of the Month:
 ”Could we teach taste or genius by rules,  they would be no longer taste and genius”

 - Joshua Reynolds, English Painter

Tip of the Month:
Keep Business Plans short, pithy and exciting without being bombastic. We usually cover all salient points in 25 or so pages–BUT–Exhibits to support product/project claims and assumptions can and should be extensive.

For many years I have worked almost exclusively with entrepreneurs, inventors and small businesses

seeking to start, or grow a business against daunting odds and competitive disadvantages. We specialize in Consumer Products, packaged goods that are marketed in every category and sales channel. Despite the deck seemingly being so stacked against these micro-enterprises it is amazing how many succeed.


One of the lessons we counsel and preach is the importance of acting and presenting the business to consumers and merchants as being more solid and substantial than it in reality is. No one wants to do business with a firm that appears to be struggling. People smell weakness. They are attracted to success.

One of our goals for clients is to be able to meet key decision makers in a specific category and open doors that seem closed to most fledgling start-ups. In order to achieve this we must have the client act like the puffer fish and blow themselves up to appear bigger and stronger than they are. How can this be accomplished? The edifice that is presented as the core of the business can be inflated with creativity and a bit of illusion. It is essential that entrepreneur’s utilize every tool available to level the playing field as much as possible.

Here are 5 ways to embellish the appearance of strength for of a start-up.

1.  Have a professional, original, customized Branding Strategy. Colors, icons, lyrical Branding Statements and graphics that work as one are crucial in differentiating the Company and its products and services from competitors, large and small.

2.  Your place of business and mailing address speak volumes about your firm and product. Most start-ups cannot afford an office in Beverly Hills, or London. They can rent a mail box service in a prestigious zip code. For meetings, there are impressive offices with secretarial services that can be secured by the hour or half-day.

3.  Put some effort and diligence into building and editing your web-site. The only thing worse than not having a web-site is having a mass market template that screams “unprofessional”. Currently, there are an endless number of do-it-yourself templates available to guide construction of a web-site. The construction is not as important as the content. Do not take shortcuts on content.

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Domestic and International, startup or growth company, Duquesa Marketing  creates unique product development strategies , on time and on budget, that achieves success. There are many different marketing consultant services we offer to insure clients have the greatest opportunity for success with product development and marketing.


Check our our website, , for more information about product development, marketing strategies and how to start your own business. Call (859) 567-1609 and let us help you get your product ideas to market.


Duquesa Marketing