return to homepage

Archive for the ‘Footwear products’ Category

Consumer Product Market Penetration is Much Easier If Exclusivity Is Key to the Lines Branding Strategy

Wednesday, April 11th, 2012

by: Geoff Ficke

Consumer Product Market Penetration is Much Easier If Exclusivity Is Key to the Lines Branding Strategy

Recently I had the opportunity to visit and work several Trade Shows while on an extended business trip through Europe. One was a huge Beauty Product expo in Italy, another a jewelry fair in Switzerland, and a Gourmet Food Show in England completed the itinerary. Each of the venues would be considered apex convocations within their industry space. Each offered a range of products touching many price points.

As any consumer of economic news knows, today Europe is struggling and in a severe commercial downturn. Consumers are caught in a severe pinch between sky high government taxes and budget deficits, slowing growth, job losses and a real decline in personal incomes. The fear is palpable in many obvious ways, even to a foreign traveler.

And yet, the Trade Shows I attended were each doing their most brisk commerce in the categories that offered the more expensive, exclusive product offerings. I queried any number of vendors from across a broad range of retail price positions. Inevitably the higher end products on offer reported that they were doing well. The mid-market brands seemed to be suffering most. The mass market lines were of course also doing well as many middle class shoppers were trading down in these uncertain times, although many mentioned that they were cutting margins to maintain market share.

It is a fact that in many product categories, exclusivity as a marketing strategy can be an easier route to store shelves than almost any other model. In higher-end markets there is less pricing resistance, and thus greater opportunities to enjoy fatter profit margins. Competition can be much less severe. Obstacles to gaining distribution are much less in specialty
stores and boutiques than exist in chains and mass market discounters.

Pet products that cater to passionate owners often seem eccentric. Jewelry, cashmere sweaters for dogs, Halloween outfits for cats and luxury pet beds seem extreme. But, they sell. A visit to any Pet industry Trade Show will confirm this fact.

Cosmetics, Jewelry, Couture Fashion, Footwear, Automobiles, Gourmet Foods and Drinks, Electronics, Luggage, and many other product categories that provide exclusive brands are booming. Brands in the mid-market range are being squeezed. Private label offerings are picking up market share, though margins are squeezed in order to lower and hit needed price points.

The market for Skin Care products priced over $100 per ounce is sizzling. Gourmet Food brands are enjoying a golden age thanks to the popularity of celebrity chefs and food networks. Jimmy Choo and Manolo Blahnik, among other show designers, have elevated more than the heels on their products. An order for a new Ferrari or McLaren sport car, paid up-front with cash, will earn the buyer a spot on a waiting list with a 2-year wait for delivery of their vehicle. Every Hermes Birkin bag is pre-sold each season before the purses ever hit store shelves. The valet parking concession at Harrods and Harvey Nichols in London is constantly backed up with a constant cue of chauffeur driven Rolls Royce and Bentley automobiles.

Launching Consumer Products with an Exclusivity distribution Marketing Strategy and Sales Model is a course we often we choose for client projects. Once a market has been  penetrated, and consumer demand is stimulated for a product it is always an option to replicate the item in a lower price point presentation. You can always come down in price.

Duquesa Marketing Client Pedi-Protexx™ Launches at COSMOPROF Bologna to Great Acclaim

Tuesday, March 20th, 2012

Duquesa Marketing

www.DuquesaMarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Client Pedi-Protexx™ Launches at COSMOPROF Bologna to Great Acclaim

Retailers and Distributors from Over 60 Counties Flock to Secure Licensing opportunities to Secure Perfect Pedicure Protection

Florence, KY    Nancy Ficke, co-founder and General Manager of international, award winning Consumer Product Development and Branding consultancy Duquesa Marketing, announced today that over 60 major international distributors and retailers have approached her firm to secure distribution rights to Pedi-Protexx, a novel new pedicure accessory beauty product after viewing the line at COSMOPROF Bologna.

“We were overwhelmed at the rousing response to our client’s product and the unique features of the Pedi-Protexx”, said Ms. Ficke. “COSMOPROF Bologna is the largest, most prestigious beauty product show in the world, and the performance of Pedi-Protexx made it a standout in this mega-competitive milieu”.

“The interest in a simple, elegant product which aids in the application of a pedicure treatment was amazing”, said Alexis Bruning, V.P. of New Product Development for Duquesa
Marketing. “We were continually told that Pedi-Protexx was one of the most original, different products at COSMOPROF.

“In coming weeks we will be making a series of announcements as each country’s specific distribution deal is concluded”, said Nancy Ficke. “The interest in distributing this unique pedicure accessory is growing exponentially as a result of the impact the Pedi-Protexx generated last week at the Bologna show”.

Pedi-Protexx™ Web-site to Be Unveiled in Conjunction With International Retail Brand Introduction in March

Wednesday, February 8th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact:  Geoff Ficke

859-567-1609

gficke@msn.com

Pedi-Protexx™ Web-site to Be Unveiled in Conjunction With International Retail Brand Introduction in March

www.Pedi-Protexx.com Will Go On-Line March 8 as Pedicure Accessory Products Launched at Prestigious COSMOPROF Bologna

Alexandria, VA Dr. Barbara von Mettenheim, creator of Pedi-Protexx and President of BvonM LLC, announced today that her firm will unveil their web-site www.Pedi-Protexx.com, March 8, 2012.   The URL will support the international retail introduction of the patented, novel line of Pedi-Protexx pedicure accessory products at the premiere Cosmetic Expo, COSMOPROF Bologna, March 9-13.

“The URL www.Pedi-Protexx.com was crafted to convey maximum detail about the unusual design and advanced features of Pedi-Protexx”, said Dr. von Mettenheim. “Pedi-Protexx is created to provide perfect pedicure protection for consumers of professionally applied pedicures. The service is not inexpensive, and as a luxury pamper, my product is built to maximize the experience”.

“Pedi-Protexx is a wonderful up-sell opportunity for every salon in the world that provides pedicure services”, said Nancy Ficke, General Manager of Florence, KY based Duquesa Marketing, managing consultants for the Pedi-Protexx project. “COSMOPROF Bologna is the premiere Cosmetic and Beauty Industry trade show and it is the perfect venue to introduce Pedi-Protexx to the widest possible international audience of salons, retailers and distributors”.

“Duquesa Marketing is already in discussions with a number of country specific distributors about organizing exclusive licensed territories to represent Pedi-Protexx”, said Dr. von Mettenheim. “We will announce the full lineup of distributors after COSMOPROF as well as North American sales channels”.

Pedi-Protexx™ Announces Introduction to International Beauty Trade at COSMOPROF Bologna March 9-12

Saturday, February 4th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact:  Geoff Ficke

859-567-1609

gficke@msn.com

Pedi-Protexx™ Announces Introduction to International Beauty Trade at COSMOPROF Bologna March 9-12

“Perfect Pedicure Protection” Patented Accessory to Be Presented in the Salon Pavilion-Stand A-42 B-43-G

Alexandria, VA USA  Dr. Barbara von Mettenheim, President of BvonM LLC, creator of the novel pedicure accessory line Pedi-Protexx will be introduced to the international retail trade at the upcoming COSMOPROF Bologna, Italy. COSMOPROF is the oldest and largest luxury Beauty and Cosmetic product trade show in the world.

“The final elements of the Pedi-Protexx introduction are virtually complete”, said Ms. von Mettenheim. “We chose COSMOPROF Bologna as our launch point precisely because my unique pedicure accessory needs and deserves the widest possible exposure and this premiere venue insures us that reach”.

“Barbara von Mettenheim has crafted a wonderfully simple, elegant solution to a problem that every consumer of pedicures experiences”, said Geoff Ficke, President of Florence, KY based Duquesa Marketing, managing consultants for the Pedi-Protexx project. “Pedi-Protexx is ideal for introduction at the COSMOPROF Salon Pavilion, before a truly discerning clientele that will adore Pedi-Protexx”.

“We will be on display at stand number A-42 B-43-G in the international Salon Pavilion”, said Ms. von Mettenheim. “Our early response from international distributors has exceeded expectations and we look forward to assigning exclusive territory licenses to a number of these distributors while at COSMOPROF”.

Duquesa Marketing Appoints Defined by Design to Develop Graphic Art for Pedi-Protexx Cosmetic Accessory

Thursday, January 12th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

January 12, 2012

Contact:  Geoff Ficke

859-567-1609

Duquesa Marketing Appoints Defined by Design to Develop Graphic Art for Pedi-Protexx Cosmetic Accessory

Packaging, Display, Branding, Web-Site and Trade Show Visuals To Be Produced to Support International Product Launch in Spring-2012

Florence, KY     Nancy Ficke, General Manager of International award winning Branding and Consumer Product Design and Development firm Duquesa Marketing announced today the her group has appointed Melbourne, FL based Defined by Design to create Graphic Art elements for the launch of Cosmetic Accessory Pedi-Protexx.

“As Managing Consultants for the Pedi-Protexx project we reviewed a number of candidates to assist us in creating the visual Branding elements we will need to take the line to market”, said Mrs. Ficke. “We were most impressed by the vision Linda Walding and her firm Defined by Design brought to the project”.

“Dr. Barbara von Mettenheim, founder of BvonM LLC and creator of Pedi-Protexx has crafted a wonderful, simple, elegant solution to a problem that many women experience”, said Alexis Bruning, VP of New Business Development for Duquesa Marketing. “The Graphic Art element for this project is crucial to ultimate success and Defined by Design is proving to be a wise creative choice”.

Duquesa Marketing will be announcing shortly an aggressive launch calendar for the Pedi-Protexx line of Cosmetic Accessories. The Brand will be introduced in an international venue and will enjoy excellent sales promotional support. The Business Plan is for a Spring-2012 roll-out.

 

BvonM LLC Appoints Defined by Design to Produce Graphic Art Elements for Pedi-Flip Cosmetic Accessory

Thursday, December 1st, 2011

Duquesa Marketing, Inc.

www.duquesamarketing.com

 

Press Release

For Immediate Release

December 1, 2011

Contact:  Geoff Ficke

859-567-1609

gficke@msn.com

Novel New Line to Be Introduced to Retail Beauty Trade in Spring-2012 at Major International Venue

Alexandria, VA –  Dr. Barbara von Mettenheim, creator of Pedi-Flip announced today that her Beauty Product design atelier BvonM LLC has contracted the services of Melbourne, FL based Defined by Design to create essential Branding and Graphic Art visual elements for a Spring-2012 international market introduction.   

“I collaborated with my Managing Consultants at Duquesa Marketing to review a number of candidates for creative design work”, said Dr. von Mettenheim. “Pedi-Flip is a product that performs a specific, necessary task, but it also has a good bit of fun and whimsy attached to the design.  Linda Walding immediately grasped my vision and is a wonderful addition to our team”. 

“When my work product was being reviewed by Geoff Ficke of Duquesa Marketing and Barbara von Mettenheim I became very appreciative of the diligence they exercised in considering all of the submissions,”, said Linda Walding, President of Defined by Design. “I was of course thrilled to be selected to work on this interesting, exciting project”.

“My specialty is creativity and product design”, said Dr. von Mettenheim. “I am fortunate to have Duquesa Marketing acting as my Managing Consultants and Defined by Design handling Graphic Art.  This gives me the freedom to concentrate on areas where I can be most productive”.

Duquesa Marketing Appoints Defined by Design to Develop Graphic Art for Pedi-Flip Cosmetic Accessory

Saturday, November 5th, 2011

Duquesa Marketing, Inc.

www.duquesamarketing.com

 

Press Release

For Immediate Release

November 5, 2011

Contact:  Geoff Ficke

859-567-1609

Duquesa Marketing Appoints Defined by Design to Develop Graphic Art for Pedi-Flip Cosmetic Accessory 

Packaging, Display, Branding, Web-Site and Trade Show Visuals To Be Produced to Support International Product Launch in Spring-2012 

Florence, KY     Nancy Ficke, General Manager of International award winning Branding and Consumer Product Design and Development firm Duquesa Marketing announced today that her group has appointed Melbourne, FL based Defined by Design to create Graphic Art elements for the launch of Cosmetic Accessory Pedi-Flip. 

“As Managing Consultants for the Pedi-Flip project we reviewed a number of candidates to assist us in creating the visual Branding elements we will need to take the line to market”, said Mrs. Ficke. “We were most impressed by the vision Linda Walding and her firm Defined by Design brought to the project”. 

“Dr. Barbara von Mettenheim, founder of BvonM LLC and creator of Pedi-Flip has crafted a wonderful, simple, elegant solution to a problem that many women experience”, said Alexis Bruning, VP of New Business Development for Duquesa Marketing. “The Graphic Art element for this project is crucial to ultimate success and Defined by Design is proving to be a wise creative choice”. 

Duquesa Marketing will be announcing shortly an aggressive launch calendar for the Pedi-Flip line of Cosmetic Accessories. The Brand will be introduced in an international venue and will enjoy excellent sales promotional support. The Business Plan is for a Spring-2012 roll-out.

BvonM LLC Appoints Defined by Design to Produce Graphic Arts Elements for Pedi-Flip Cosmetic Accessory

Saturday, November 5th, 2011

Duquesa Marketing, Inc.

www.DuquesaMarketing.com

 

Press Release

For Immediate Release

November 4, 2011

Contact:  Geoff Ficke 

BvonM LLC Appoints Defined by Design to Produce Graphic Arts Elements for Pedi-Flip Cosmetic Accessory

Novel New Line to Be Introduced to Retail Beauty  Trade in Spring-2012 at Major International Venue 

Alexandria, VA   Dr. Barbara von Mettenhiem, creator of Pedi-Flip announced today that her Beauty Product design atelier BvonM LLC has contracted the services of Melbourne, FL based Defined by Design to create essential Branding and Graphic Art visual elements for a Spring-2012 international market introduction.   

“I collaborated with my Managing Consultants at Duquesa Marketing to review a number of candidates for creative design work”, said Dr. Von Mettenheim. “Pedi-Flip is a product that performs a specific, necessary task, but it also has a good bit of fun and whimsy attached to the design. Linda Walding immediately grasped my vision and is a wonderful addition to our team”. 

“When my work product was being reviewed by Geoff Ficke of Duquesa Marketing and Dr. Barbara von Mettenheim I became very appreciative of the diligence they exercised in considering all of the submissions,”, said Linda Walding, President of Defined by Design. “I was of course thrilled to be selected to work on this interesting, exciting project”. 

“My specialty is creativity and product design”, said Dr. Von Mettenheim. “I am fortunate to have Duquesa Marketing acting as my Managing Consultants and Defined by Design handling Graphic Art. This gives me the freedom to concentrate on areas where I can be most productive”.

BvonM llc Appoints Harrington Product Development To Manage Manufacturing of New Pedicure Accessory

Thursday, October 20th, 2011

Duquesa Marketing, Inc.

www.duquesamarketing.com

 

Press Release

For Immediate Release

October 20, 2011

Contact:  Geoff Ficke

859-567-1609

gficke@msn.com

BvonM llc Appoints Harrington Product Development To Manage Manufacturing of New Pedicure Accessory 

Cosmetic Accessory Brand to Launch in Spring-2012 To International Retail, Salon and Day Spa Market

Alexandria, VA  Dr. Barbara von Mettenheim, Founder and Designer at BvonM llc announced today that her cosmetic accessory design atelier has engaged the services of Cincinnati, OH based Harrington Product Development to manage the Manufacturing and Logistics for the Spring-2012 launch of her line of Pedicure products. 

“My project’s Managing Consultants at Duquesa Marketing have worked with Rick Harrington for years and enjoyed great results”, said Dr. von Mettenheim. “After I reviewed many options, I realized that Harrington Product Development had the experience and savvy to do the best job of handling the production and packaging of my pedicure accessory products”. 

“My firm has handled engineering and manufacturing for many projects managed by Nancy and Geoff Ficke at Duquesa Marketing”, said Rick Harrington, President of Harrington Product Development. “They are so excited about BvonM’s line of pedicure accessories that it was easy for us to jump on board after seeing the novelty that Dr. von Mettenheim has built into the products”. 

BvonM will announce all details of the Pedicure product lines United States and international launch in early 2012. Branding, sales promotion, distribution and pricing are being developed by Duquesa Marketing. The Brand will be introduced at a major trade show.

BvonM llc Announces the Appointment of Duquesa Marketing to Act as Managing Project Consultants

Tuesday, October 18th, 2011

Duquesa Marketing, Inc.

www.duquesamarketing.com

 

Press Release

For Immediate Release

October 18, 2011

Contact:  Geoff Ficke

859-567-1609

gficke@msn.com

BvonM llc Announces the Appointment of Duquesa Marketing to Act as Managing Project Consultants 

Product Development, Branding, Sales and Marketing to Be Executed to Prepare for Spring 2012 Market Launch 

Alexandria, VA   Dr. Barbara von Mettenheim, Founder of cosmetic accessory design firm BvonM llc announced today that her firm has engaged the services of Florence, KY based Duquesa Marketing to act as Managing Consultants for the development and market launch of her novel line of Pedicure Accessory products

“I had cast a wide net for a consulting firm that could free my time to enable me to solely concentrate on creating products”, said Dr. von Mettenheim. “When I met the group from Duquesa Marketing I immediately knew I was in the right place, with a team with the right beauty industry experience and vision to take my product though the birthing and launch process to market success”. 

“We met Dr.Barbara von Mettenheim and were struck by her drive, passion and enthusiasm for the creations she presented”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “Her pedicure accessories are the types of products that offer real solutions to common problems in a simply elegant format that makes our job so exciting”.

“We will be announcing shortly a schedule of events that will support the launch of the products,” said Dr. von Mettenheim. “Branding, sales promotion, pricing and distribution will be developed by Duquesa Marketing in the next few months. The line will be available for shipment in early Spring-2012”.