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Archive for the ‘Marketing Skincare Products’ Category

A Surprising Number of Consumer Products Leap Categories and Discover Multi-Chanel Success

Wednesday, August 21st, 2013

by: Geoff Ficke

Many, many moons ago, when I was a small child growing up in Kentucky, my mother created her own customized skin care products from items she harvested from our food pantry and refrigerator. These were a type of artisan treatment regimen that had been handed down from her mother and other female relatives. I can clearly remember the distinct and wonderful scent that emanated from the kitchen as my mother milled and blended her olive oil, mayonnaise, lemon and herbal potions.

These products worked. When mom died in her mid-70’s, after a lifetime of outdoor work on a farm and endless hours of self-tanning her skin was flawless. My siblings and I do not believe she ever bought at cleanser, toner, moisturizer, night cream or any other type of cosmetic skin care product from a retail store. Mother was a child of the Depression, and as such, she was raised to be as self-sufficient as possible.

My mother also practiced a form of consumer product category jumping. Her homemade cosmetic skin care treatment was rendered from foodstuffs purchased mainly for consumption by our large brood. I doubt Hellman’s Mayonnaise, A&P Olive Oil or the United Fruit company produced their products with cosmetic usage in mind.

There are actually more examples of this type of product category jumping than one might think. You probably have experienced such multiple uses for products in your own experience. A number of specific products actually have seen sales rise perceptibly as a result of usage that differs from the manufacturer’s original intent.

One of the most famous was the well known hemorrhoid ointment Preparation H. This formula was created by the prolific scientist Dr. Sperti. It was very successful for many years and was considered the leading treatment of its day for this annoying malady. Then a funny thing happened.

Women realized that if it worked on hemorrhoids it might work on facial wrinkles. Voila, they were right and a cult-like following grew to believe Preparation H as the best option on the market to fight wrinkles, fine lines and damaged skin. The product had the added benefit of being inexpensive relative to packaged cosmetic and department skin care treatment lines such as Frances Denney, Germaine Monteil and Orlane.

Another crossover star is equally fascinating. In farm stores in rural communities across America there is a need for a livestock product that can treat horses and cattle that suffer from damage caused by thorns, thickets and rusted barbed wire fencing. The leading product in this space is an ointment called Corona.

A number of years ago I first heard from the mother of newborn baby about Corona. She raved about the creams ability to eliminate her little one’s severe diaper rash. She had tried everything, even doctor prescribed treatments to no avail. Another mom told her to drive 60 miles to the nearest Southern States store and buy a tube of Corona. She did. She was wowed and returned within a week to buy out the stores stock.

I decided to check it out for myself. I visited a Southern States store and asked the clerk how Corona Ointment was selling? He stopped and replied that until a couple years ago it sold only to farmers. But then they began to notice mothers of babies with license plates from distant counties buying multiple tubes of the product. The store was often out of stock on what had been a steady, but unspectacular selling niche product.

We use EZ-Off Oven Cleaner to remove mold from our log home. It works great. It works much better than the much more expensive mold treatment products that the DIY stores stock and advertise.

There are many other examples of products or ingredients that jump categories and enjoy cult status. You probably utilize one or more in your home, work or garden.

This 19th Century Cosmetic Industry Pioneer’s Name is Synonymous with the Creation of Safe Mascara

Tuesday, January 22nd, 2013

by: Geoff Ficke

If a consumer walks into almost any mass market retail beauty product counter In the world they will encounter a wide array of cosmetic and skin care products under the Brand name Rimmel. The line seems ubiquitous, common, moderately priced and well-marketed to attract the mid-price shopper. And yet, the Brand has an amazing provenance and is an important pioneering innovator in the creation of the modern cosmetic industry.

Born in France, but reared in London, Eugene Rimmel was the son of the manager of a perfumery on London’s swank Bond Street. As a young man he apprenticed in the shop under the tutelage of his father and became adept at creating scents, lotions and cosmetic products that satisfied the needs of the gentry of the day. In the year 1834 he opened his own perfumery, The House of Rimmel.

In collaboration with his father, Rimmel became one of London’s most successful cosmetic formulators. He quickly became the leading creative force in the emerging beauty
product industry
and was especially appreciated for the advances he developed in the areas of hygiene and product efficacy. Eugene Rimmel became the leader in promoting the still nascent habit of regular bathing.

The House of Rimmel became famous for their “vinegar water, pomades and one of the first effective mouth rinses, the precursor to modern mouthwash. However, it was the development of the still rarely used, expensive and unsafe product called “mascara” that made Eugene Rimmel’s reputation.

Mascara was widely known, and users appreciated the cosmetic effect that mascara provided in embellishing and dramatizing the eye lashes. However, the available compounds of the early 19th century were difficult to apply, unstable and very often lead to eye irritation and even disease. Rimmel developed the first commercial, non-toxic mascara.

Rimmel Mascara was an immediate hit. As sales of the mascara exploded so did sales of the Company’s other products. This lead to the organization of international
distributors
and Rimmel became one of the first cosmetic businesses to be sold in wide international distribution. Because the Rimmel mascara was so popular, this silver bullet product became the appellation for mascara in many languages. In Spanish, French, Portuguese, Romanian, Italian, Turkish, Persian and other languages the word used to designate mascara is “Rimmel”.

Not only did Rimmel pioneer safety and hygiene in its research and development, the Company excelled in marketing the Brand. At a time when consumer product Branding and Marketing were primitive, Eugene Rimmel proved to be a master brand builder. He was among the earliest pioneers of the use of direct mail catalogs. A particular effective technique which he developed was to advertise in theatrical play bills wherever Rimmel products were sold.

One of Rimmel’s proudest achievements was being awarded 10 Royal Warrants from European monarchs for his fragrances, toiletry and cosmetic product creations. Great Britain’s Queen Victoria was a particularly avid supporter of The House of Rimmel.

When Eugene Rimmel died in 1887 the New York Times proclaimed him to have been “The Prince of Perfumers”. He was succeeded in managing the Company by his sons and the family held continual control until 1949. Since then the business has been owned by a series of multi-national corporations. Today the world-wide owners of Rimmel are Coty, Inc.

Today, the importance of Eugene Rimmel’s pioneering efforts has lost significance with contemporary consumers. Rimmel cosmetics seem to be a brand name of no unique value, no personality that we can relate to. The mass market products carrying the Rimmel name compete with a host of other low to mid-priced cosmetic lines. This dilutes the historic provenance and importance that this visionary entrepreneur applied to building his Company and his legacy.

3 Sisters Restorasis Hydro-BioMimetic Skin Care Selected For HBA Global Splash! New Product Hall of Fame

Wednesday, September 26th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

3 Sisters Restorasis™ Hydro-BioMimetic Skin Care Selected For HBA Global Splash! New Product Hall of Fame

Medical Aesthetic Regimen Introduced to Consumer Marketplace Offering First-Ever Self-Sterilizing Lipid Complex

Frederick, MD   Jeanne O’Connell MD, Founder of the Sylvana Institute and CEO of 3 Sisters Restorasis™ LLC announced today that she has been notified by HBA Global Splash!, the premiere Cosmetic Industry trade group, that her novel Medical Aesthetic Skin Care regimen has been selected for addition to their Hall of Fame for new products.

“We introduced the line to consumers in the United States at the Splash! trade show in New York in September, 2012, “said Dr. O’Connell. “The response to the self-sterilizing lipid complex 100% all-natural formulary and the immediate product performance demonstration was very strong. We are thrilled that such a professional
organization would recognize our line”.

“The HBA Global Splash! expo is a very competitive venue and the competition for attention is fierce, “said Geoff Ficke, President of Florence, KY based Duquesa Marketing, Managing Consultants for the 3 Sisters Restorasis Skin Therapy project. “The response to the line was overwhelming and was based solely on the breakthrough science that Dr. O’Connell has pioneered”.

3 Sisters Restorasis has been used in the Medical Aesthetic practice at the Sylvana Institute to treat hundreds of patients suffering from an array of skin maladies. The elegant, simple regimen consists of a Rehydrating Complex Activator™ used to prime skin for application of the intensive Rehydrating Skin Repair Complex™.
Visit www.RestorasisEssentials.com for more information.

Duquesa Marketing Skin Care Client Named to HBA Splash New Product Hall of Fame

Monday, September 17th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Skin Care Client Named to HBA Splash New Product Hall of Fame

3 Sisters Restorasis® Hydro-BioMimetic Skin Therapy Awarded Honors after Smash Introduction at the September-2012 Show

Florence, KY  Nancy Ficke, General Manager of award winning Consumer Product Marketing and Branding Consulting firm Duquesa Marketing announced today that 3 Sisters Restorasis Hydro-BioMimetic Skin Therapy line has been chosen for placement in the HBA Splash Trade Show’s Hall of Fame. Duquesa Marketing acts as Managing
Consultants for the research, development, sales and marketing of this breakthrough regimen.

“The HBA Splash is one of the premiere skin care technology trade show organizations and presents a tremendous cross-section of cutting edge anti-aging dermal therapies”, said Mrs. Ficke. “3 Sisters Restorasis stood out at this uber-competitive fair based on the Medical Aesthetic provenance and unique performance features and usage benefits the products offer”.

“Winning this honor separates a new Brand from the hordes of competitors telling a simple ingredient story”, said Geoff Ficke, President of Duquesa Marketing. “3 Sisters Restorasis delivers the first Self-Sterilizing lipid complex ever marketed and has been proven in use on hundreds of patients suffering skin maladies at the Sylvana Institute in Frederick, MD.

Duquesa Marketing specializes in Product Development, customizing Marketing and launch strategies and Branding. The Company has over 40 years experience working in every sales channel from mass market to luxury department stores in the United States and internationally.

3 Sisters Restorasis™ Creates Beauty Industry Buzz At HBA Show in North American Introduction

Friday, July 20th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609
gficke@msn.com

3 Sisters Restorasis™ Creates Beauty Industry Buzz At HBA Show in North American Introduction

Hydro-BioMimetic Self-Sterilizing Lipid Complex Enjoys Positive Industry Buzz from Retailers, Trade Press and Beauty Bloggers

Frederick, MD  Jeanne O’Connell MD, CEO and creator of pioneering Skin Care therapy brand 3 Sisters Restorasis noted today, at the conclusion of the Cosmetic industry
trade fair HBA Splash Expo, that the Brands North American introduction enjoyed a most enthusiastic response from show attendees.

“We were overwhelmed by the comments and support we received from every visitor to our two stands”, said Dr. O’Connell. “The HBA show features numerous Skin Care Brands so competition is intense. It was gratifying to experience such a positive reaction to a therapy that is so different from anything else yet developed for treating serious dermal maladies caused by sun abuse, aging and medical conditions”.

“Buyers, influential beauty bloggers and cosmetic industry trade journalists were unanimous in praising our Hydro-BioMimetic pro-active products after experiencing our Restor-Imaging demonstration”, said Kateri Delaney RN, General Manager of 3 Sisters Restorasis. “The immediacy and visual proof of performance that occurs after a single application is powerful”.

3 Sisters Restorasis Hydro-BioMimetic Skin Care Therapy was formulated specifically for treating patients suffering from serious dermal problems at the Frederick, MD based Sylvana Institute. The Medical Aesthetic 2-step application creates a pro-active, 100% natural, self-sterilizing lipid complex that rehydrates and regenerates cell
walls.

Duquesa Marketing Client Visited by DivaDebbi at HBA Global Expo in New York

Wednesday, July 18th, 2012

June 25, 2012

HBA Global Expo AKA Diva in Wonderland

I don’t know how it is exactly, that until Wednesday, I have never had  reason to attend the Jacob Javitts Convention Center before, but I relish new experiences, even on 100 degree days, so off I went.  Remarkably, this behemoth that spans nearly 6 city blocks was as cold as a meat locker…trust me, I wasn’t complaining.

What was going on was an International fair of new products, technologies, packaging, formulation, speakers and panels.

2012 HBA Global Expo Jacob K. Javitts Convention Center
NYC
Quite
possibly, The Fountain of Youth

This is where I met:

Jeanne M. O’Connell, MD. of 3 Sisters Restorasis. This completely natural self-sterilizing lip complex repairs, “aged, neglected, abused and sun damaged skin”.  I saw before and after photos at the 28 day mark of mature women that reminded me of the movie “Cocoon“. The photos were also taken at the cellular level. The improvement was nothing short of extraordinary.

Needless to say, “I’m in”. The next day when I went to work, after one application of their Rehydrating Complex Activator followed by the Self-Sterilizing Lipid Rehydrating  Complex, co-workers and clients were demanding to know why I looked so refreshed.

I will be interviewing Dr. O’Connell in upcoming weeks and will find out how we can all get our hands on “her secret sauce”.  Dr. O’Connell, who is 54, has been using only Restorasis for 3 years. (They do, however, recommend using all your usual cleansers, toners and moisturizers). I couldn’t take my eyes off her glowing, flawless skin, and she was not wearing a stitch of makeup.

Stay tuned Girls…you don’t think I would hold out on you do you?

xox,
DD

Duquesa Marketing Introduces New Client’s Medical Aesthetic Skin Care Brand at HBA Splash Expo

Monday, July 2nd, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609
gficke@msn.com

Duquesa Marketing Introduces New Client’s Medical Aesthetic Skin Care Brand at HBA Splash Expo

3 Sisters Restorasis® Hydro-BioMimetic Skin Therapy Receives Powerful Response from Beauty Industry Retailers, Bloggers and Journalists

Florence, KY   Nancy Ficke, General Manager of Consumer Product Development and Marketing Consulting firm Duquesa Marketing commented today that by conclusion of the HBA Splash Expo at the Javits Center in New York, her firm’s client 3 Sisters Restorasis® was overwhelmed by the positive response received from the key decision makers in the beauty product industry.

“Retail buyers, shopping channels, popular beauty bloggers and a host of trade journalists kept us swamped for the whole show”, said Mrs. Ficke. “This is tremendously gratifying since so much work and energy has been invested in creating a Skin Care Therapy with a Medical Aesthetic provenance that is different from anything yet
introduced in the consumer marketplace”.

“The proof of performance demonstration that we crafted for 3 Sisters Restorasis drives traffic to the stand”, said Geoff Ficke, President of Duquesa Marketing; Managing Consultants for the project. “Once the self-sterilizing lipid complex is applied and the Restor-Imaging performed the reaction is unanimous as we experienced at HBA”.

“Based on the industry response we experienced at HBA, we will be announcing a number of events that we will attend with 3 Sisters Restorasis over the next few months”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “The success and support the line is garnering in such a competitive marketplace has confirmed our initial assumptions that this is truly a breakthrough concept”.

Jeanne M. O’Connell, MD. of 3 Sisters Restorasis. This completely natural self-sterilizing lip complex repairs, “aged, neglected, abused and sun damaged skin”.  I saw before and after photos at the 28 day mark of mature women that reminded me of the movie “Cocoon“. The photos were also taken at the cellular level. The improvement was nothing short of extraordinary.

Needless to say, “I’m in”. The next day when I went to work, after one application of their Rehydrating Complex Activator followed by the Self-Sterilizing Lipid Rehydrating Complex, co-workers and clients were demanding to know why I looked so refreshed.

I will be interviewing Dr. O’Connell in upcoming weeks and will find out how we can all get our hands on “her secret sauce”.  Dr. O’Connell, who is 54, has been using only Restorasis for 3 years. (They do, however, recommend using all your usual cleansers, toners and moisturizers). I couldn’t take my eyes off her glowing, flawless skin, and she was not wearing a stitch of makeup.

 

3 Sisters Restorasis™ Announces Double Trade Show Launch for North American Market June 19-21, 2012

Thursday, June 14th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

3 Sisters Restorasis™ Announces Double Trade Show Launch for North American Market June 19-21, 2012

Medical Aesthetic Hydro BioMimetic Skin Therapy Line to Co-Introduce at HBA Splash and Spa & Resort Expo at Javits Center, New York City

Frederick, MD Meg Comer, General Manager of the famous Sylvana Wellness Institute announced today the North American consumer market introduction of 3 Sisters Restorasis Hydro BioMimetic Skin Therapy products at the HBA Splash trade show and concurrent Spa & Resort Expo, June 19-21 at the Javits Center in New York City.

“We decided that the line was too important to only take a bite at half a loaf”, said Ms. Comer. “Each show is offers unique exclusivity in their targeted retail audiences and these are exactly the upscale retailers, serving discerning clienteles that love the Medical Aesthetic provenance we have created with the Brand”.

“Dr. Jeanne O’Connell and her sisters Meg Comer and Kateri Delaney have created an elegantly simple, but ingenious formulary”, said Geoff Ficke, President of Duquesa Marketing, Florence, KY based Managing Consultants for the project. “Their 100% Organic, Self-Sterilizing Lipid Complex provides dermal performance unrivaled, and in reality thought impossible in the past”.

“3 Sisters Restorasis will be located in the special Splash Pavilion at HBA, Stand #1556 CB, Level 3”, said Kateri Delaney RN. “The line will be shown at Stand #474 at the Spa & Resort Expo. Our team will be performing our proprietary “Restor-Imaging” demonstration at each location for the entirety of the shows”.

 

3 Sisters Restorasis™ Hydro BioMimetic Skin Repair Regimen Announces Launch at Spa & Resort Expo

Thursday, June 14th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609
gficke@msn.com

3 Sisters Restorasis™ Hydro BioMimetic Skin Repair Regimen Announces Launch at Spa & Resort Expo

Exclusive Day Spa Distribution Opportunity Available for 1st Time At the Javits Center, Stand 474, New York City, June 19-21

Frederick, MD Jeanne O’Connell MD, CEO and co-founder of the famous Sylvana Wellness Institute announced today that she will introduce 3 Sisters Restorasis Hydro BioMimetic Skin Repair Complex, developed for the treatment of patients suffering serious dermal maladies, at the upcoming Spa & Resort Expo.

“My sisters Meg Comer, Kateri Delaney and I have spent years developing a Self-Sterilizing Lipid Complex based on 100% natural mimetics and advanced science”, said Dr. O’Connell. “We utilize these products daily in our practice to treat patients with amazing results. It is the perfect time to introduce these breakthrough formulations to exclusive Day Spas and their discerning clientele”.

“3 Sisters Restorasis, with its pure Medical Aesthetic provenance, is unlike any Skin Care regimen on the market today”, said Nancy Ficke, General Manager of Florence, KY based Duquesa Marketing, managing consultants for the projects development and launch. “The lines Genesis was for the treatment of patients with dermal problems so the formulary has to perform and it does beautifully”.

“We are already setting appointments for the exclusive “RestorImaging” demonstration we have developed for the regimen, said Kateri Delaney, RN and V.P. of New Product Development for the Sylvana Institute. “3 Sisters Restorasis will unveil show specials, Day Spa and Resort special pricing and a sales promotional schedule at the June
19-21 Spa and Resort Expo”.

Duquesa Marketing to Introduce Breakthrough Medical Aesthetic Skin Care Simultaneously at Two Trade Shows

Monday, May 7th, 2012

Duquesa Marketing

www.DuquesaMarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609
gficke@msn.com

Duquesa Marketing to Introduce Breakthrough Medical Aesthetic Skin Care Simultaneously at Two Trade Shows

Concurrent HBA Splash and Spa & Resort Expo at Javits Center New York, June 19-21 to Unveil 3 Sisters Restorasis™ to American Consumers

Florence, KY  Nancy Ficke, General Manager of award winning Consumer Product Development and Branding Consulting firm Duquesa Marketing announced that her firm will unveil 3 Sisters Restorasis™ Hydro BioMimetic Skin Therapy products to the North American marketplace concurrently at the HBA Splash Show and the Spa & Resort Expo, in New York City at the Javits Center, June 19-21, 2012.

“Each of these shows is a premier event for their target retail audiences to attend”, said Mrs. Ficke. “3 Sisters Restorasis is not a typical Cosmetic driven topical Skin Care line. It was developed as a Medical Aesthetic answer for serious patient dermal maladies. Discerning, upscale Day Spas and Resorts will be the best possible distribution channel to introduce this Brand to their clientele”.

“The formulary that makes 3 Sisters Restorasis so effective combines the mimetic benefits of natural flora and fauna with modern science”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “The result is a 100% Organic, Self-Sterilizing Lipid Complex that provides amazing healing, visual improvement to abused, aged, damaged skin almost instantly”.

“3 Sisters Restorasis will be presented at Stand #1556 CB, Level 3, in the featured product HBA Splash Pavilion”, said Geoff Ficke, President of Duquesa Marketing. “The line will be shown at the Spa & Resort Expo, Stand #474. Our staff at each location will be demonstrating the unique performance features of Restorasis by performing our proprietary Restor-Imaging application”.