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Archive for the ‘Newsletters’ Category

Duquesa Marketing – July 2011 Newsletter

Thursday, August 4th, 2011

(859) 567-1609                      

Is Now the Best Time to Start a New Business? 

Securing Professional Help – How to Market a New Product Idea 
Successfully Approaching Marketing Professionals – How to Market a New Consumer Product

I am often asked if these are good times for new enterprise opportunities? Should I wait? Is the economy down too much? Is it a good funding market? Is competition too intense? These and dozens more stated concerns are nothing more than self-imposed hurdles to movement; excuses.
Now is the best time in history to start a business, launch a product or offer a cutting edge new service. Even with relatively high unemployment people still are working and shopping. More business incorporations are established each year than the previous year. Global prosperity is galloping along, with formerly poor countries like China, India and Malaysia experiencing spectacular growth (potential new customers for new products and services) and an emerging middle class developing in many third world countries.
Much of what I just stated might seem at odds with the media presentation of a struggling economy. The mass media knows that bad news sells. It is in their interest to report the problems of General Motors, layoffs, health care benefit cuts and downsizing while ignoring the spectacular growth of jobs and small business around the world. Mass media has a goal of keeping readers on edge; uncertain about the future and discontented. Pay no heed, do your own research on current market conditions if this is a concern.
The opportunity to successfully start a small business, market an invention or new service is always dependent solely on the value, novelty and benefits of the new offering. If there is an under-served market segment and you can identify a niche in a large market category, the time is always right to move ahead.
(Please Click Here to Read More from this Article)

Duquesa Quote of the Month – July 2011
 ”He that wrestles with us strengthens our nerves, and sharpens our skill. Our antagonist is our helper”.
-Edmund Burke

Domestic and International, startup or growth company, Duquesa Marketing  creates unique product development strategies , on time and on budget, that achieves success. There are many different marketing consultant services we offer to insure clients have the greatest opportunity for success with product development and marketing.
Check our our website, , for more information about product development, marketing strategies and how to start your own business. Call (859) 567-1609 and let us help you get your product ideas to market.

Duquesa Marketing

Geoff Ficke Featured on “A Closer Look with Pam Atherton”

Thursday, August 4th, 2011

August 2, 2011


Shark Yourself!

It’s Shark Week, and we’re celebrating!

In an example of great marketing, Discovery Channel took a mundane concept and turned it into must-see TV: SHARKS!  This week you can watch jumping sharks, shark attacks and weird sharks. You can even Shark Yourself! (See photo at right. I could have played with that all night! )

And speaking of sharks, have you see the show Shark Tank on ABC? It’s a show where entrepreneurs pitch their ideas to the “sharks” who might invest in their company and take them to the next level.

Well, you don’t have to be on Shark Tank to get your dream product or service out to the world. Our guest on Thursday, Geoff Ficke, has helped hundreds of entrepreneurs make their dreams come true. We’ll talk finding funding and product development, and Geoff will answer your questions on the show.

And have you taken some time recently to recharge? Renie, Sherri and I did just that last weekend when we went to Albuquerque for tequila, Tamaya and trouble! (C’mon, would it be us WITHout the trouble?!) Click here for more about our adventures.

We’ll have more on the fun of Shark Week in the Ponder section below. (Remember to take the quiz!) And Renie realizes she needs to stay away from sales. Click here to find out why.
Thanks for listening!
Pamela Atherton
A Closer Look Radio

 Thursday, August 4th

You don’t need to be on Shark Tank to make your product or business idea successful!

Do you have a product idea but just aren’t sure where to start? Is your business ready to move to the next level, but you don’t have the connections to make that happen? Geoff Ficke has been helping hundreds of people make their business dreams come true! Companies like Estee Lauder, Sara Lee and Victoria Secret have flourished with his expertise.

This week on the show we’ll find out where to go to get our dream products manufactured, how to find representatives, where to get distribution and more. Got a dream? This week we’ll help you make it come true!

To find out more about Geoff, click here.
Thursday at 1pm PT/ 2pm MT/ 3pm CT/ 4pm ET