Archive for the ‘Press Releases’ Category
Friday, February 3rd, 2012
Duquesa Marketing
www.duquesamarketing.com
Press Release
For Immediate Release
Contact: Geoff Ficke
gficke@msn.com
www.murphywear.com to Be Unveiled in Conjunction with Product Launch at MAGIC Show, February 13-15
Murphy Underwear to Be Presented to Men’s Retailers at United States Largest Male Fashion Product Trade Show at Mandalay Bay, Las Vegas
Hattiesburg, MS Boyd Murphy, creator of Murphy Underwear, featuring MX-P Anti-Microbial Moisture Barrier Technology announced today that his firm will launch their web-site at www.murphywear.com to coincide with the retail product launch at the February 13-15 Magic Show in Las Vegas.
“The web-site contains a number of features that will enable visitors to more completely understand the unique benefits we have crafted into our garments”, said Mr. Murphy. “Fit and comfort are of course a constant, but the barrier technologies we have pioneered and our quick-wicking weave make the wearer a more confident man and the user experience amazing”.
“The world would not seem to need another choice for men’s underwear”, said Alexis Bruning, V.P. of New Product Development for Florence, KY based Duquesa Marketing who acted as Management Consultants for the Murphy Underwear project. “That is until consumers learn about the amazing MX-P Anti-Microbial Moisture Barrier Technology built into each pair of Murphy Underwear and the plush eco-polished cotton used to maximize product performance”.
“The web-site (www.murphywear.com) will be of great interest to men interested in combining the finest in fashion and comfort while addressing the embarrassment that can happen at the most inopportune times. Murphy Underwear wearers know that they never have to worry about Murphy’s Law”.
Posted in Launching Menswear Products, Launching new products, Marketing, Marketing Consulting, Marketing New Products or Ideas, Marketing Product Development, Press Releases
Friday, February 3rd, 2012
Duquesa Marketing
www.duquesamarketing.com
Press Release
For Immediate Release
Contact: Geoff Ficke
Murphy Underwear™ to Launch February 13-15, 2012 At MAGIC Show, Mandalay Bay, Stand #29099
Men’s Fashion Underwear Featuring Proprietary MX-P Anti-Microbial Moisture Barrier Technology Offers Totally New User Experience
Hattiesburg, MS Boyd Murphy, creator of Murphy Underwear, announced today that his line of eco-polished cotton men’s underwear featuring MX-P Anti-Microbial Moisture Barrier Technology will be unveiled to the male haberdashery market at the upcoming MAGIC Show at Mandalay Bay in Las Vegas.
“We have spent a considerable amount of time and money incorporating barrier technology and quick-wicking weave into our garment that eliminates moisture and embarrassment for the first time while maximizing fit and shape”, said Mr. Murphy. “The MAGIC Show is a premiere platform for us to use to launch the line”.
“The product Boyd Murphy has perfected is to normal underwear as a Ferrari is to a Yugo”, said Geoff Ficke, President of Florence, KY based Duquesa Marketing, who have acted as
management consultants for the Murphy Underwear project. “There has never been a user experience that equals the fit, comfort and confidence that Murphy Underwear offers. The MX-P Anti-Microbial Moisture Barrier Technology will change the men’s undergarment category forever”.
“We will unveil our new web-site, pricing and sales promotions for retailers at the MAGIC Show”, said Mr. Murphy. “We are discussing sales coverage with several very interested and substantial sales representative organizations and look forward to interviewing other interested distributors at the show”.
Posted in Entrepreneurialism, Fashion Design, Launching Menswear Products, Launching new products, Marketing, Marketing Consulting, Marketing New Products or Ideas, Marketing Product Development, Press Releases
Thursday, February 2nd, 2012
Duquesa Marketing
www.DuquesaMarketing.com
Press Release
For Immediate Release
Contact: Geoff Ficke
859-567-1609
Duquesa Marketing to Unveil Client Web-site to Coincide with Product Launch at Magic Show, Feb. 13-15
www.MurphyWear.com to Detail Unique New Men’s Undergarments Featuring Proprietary MX-P Anti-Microbial Moisture Barrier Technology
Florence, KY Nancy Ficke, General Manager of international Branding, Product Development and Consumer Product Consulting firm Duquesa Marketing announced today that her group has completed design work for the launch of the www.MurphyWear.com web-site for their client, Murphy Underwear.
“This site will go on-line to support the unveiling of Murphy Underwear at the Magic Show, Mandalay Bay, Las Vegas, the largest men’s fashion trade show in the United States”, said Mrs. Ficke. “The product is a revolution in the category of male underwear and offers fit, comfort and technology features never before seen in this space”.
“The web-site contains a number of key teaching elements about the unique features of Murphy Underwear”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “The proprietary quick-wicking textile weave and the MX-P Anti-Microbial Moisture Barrier Technology separate the garments from any other product on the market and visitors will quickly grasp their significance”.
“Murphy Underwear will be introduced at stand 29099 at the Magic Show at Mandalay Bay”, said Mrs. Ficke. “Pricing, fashion color assortments, value packages and sales promotions will be presented to the men’s retail market and the web-site will be open on February 12”.
Posted in Entrepreneurialism, Launching Menswear Products, Launching new products, Manufacturing and Production, Marketing, Marketing Consulting, Marketing New Products or Ideas, Marketing Product Development, Press Releases
Saturday, January 14th, 2012
Duquesa Marketing
Press Release
For Immediate Release
Contact: Geoff Ficke
859-567-1609
Pedi-Protexx™ Novel Line of Pedicure Accessory Products to be Launched to International Beauty Trade this Spring
Line to Be unveiled at COSMOPROF Bologna March 9-12, the world’s Largest, Most Prestigious Cosmetic Industry Trade Show
Alexandria, VA. Dr. Barbara von Mettenheim, creator of the novel Pedi-Protexx™ line of pedicure accessory products announced today that she will introduce the line to the
international beauty industry trade at COSMOPROF Bologna, Italy March 9-12, 2012. Pedi-Protexx will be presented in the Salon Pavilion. “I reviewed all launch options in great depth with my Managing Consultants at Duquesa Marketing”, said Dr. von Mettenheim. “They have enjoyed such great success over the years from utilizing COSMOPROF as an international platform to present new lines. It was an easy decision for us to conclude that COSMOPROF was the ideal show for a breakthrough product like my Pedi-Protexx”. “We only take items and lines to premium shows like COSMOPROF if they have international bona fides”, said Geoff Ficke, President of Florence, KY based Duquesa Marketing. “Pedi-Protexx certainly possesses every element essential to be successful in the most competitive distribution channels in the cosmetic world”. “Pedi-Protexx is unique in that there is no direct competition for the product, not even tangentially”, said Nancy Ficke, General Manager of Duquesa Marketing. “This is the ideal up-sell item for every nail salon, beauty salon or day spa that provides Pedicure services for clients. It is a natural new business driver for the discerning distributors that attend COSMOPROF Bologna”. “We will unveil our website and sales promotion in early March to coincide with COSMOPROF Bologna”, said Dr. von Mettenheim. “USA and international pricing will also be unveiled at the show. Duquesa Marketing is in the process of contacting select country distributors to negotiate country by country licenses”.
Posted in Cosmetics, Entrepreneurialism, Launching new products, Marketing, Marketing Consulting, Marketing Cosmetic Accessories, Marketing New Products or Ideas, Marketing Product Development, Pedicure Products, Press Releases, Salon Products
Saturday, January 14th, 2012
Duquesa Marketing
Press Release
For Immediate Release
Contact: Geoff Ficke
859-567-1609
Pedi-Protexx™ Announces Charles Behlow Clinical Imaging to Produce Video for Spring-2012 Launch
Pedicure Accessory Product Line to Be Introduced at Prestigious COSMOPROF Bologna, Italy March 9-13
Alexandria, VA Dr. Barbara von Mettenheim creator of the novel salon Pedicure Accessory line Pedi-Protexx, announced today that her atelier has engaged the services of Cincinnati-based Charles Behlow Custom Imaging to create video sales collateral for the upcoming product launch of her Brand at COSMOPROF Bologna, the largest Beauty Industry Trade Show in the world.
“The audience at COSMOPROF Is sophisticated, international and huge”, said Dr. von Mettenheim. “Pedi-Protexx will be unveiled for the first time to this discerning audience of retailers and distributors so we must have every base covered. I am confident that Behlow Graphic Imaging is the perfect source for the quality video production I need for this upscale EXPO”.
“We interviewed several very capable videographers”, said Geoff Ficke, President of Florence, KY based Duquesa Marketing, Managing Consultants for the Pedi-Protexx project. “Charles Behlow’s group has excellent experience in creating the types of stylized videos we envision to support the Pedi-Protexx introduction”.
“Duquesa Marketing is in the final stages of organizing all sales collateral, display and pricing for the Pedi-Protexx launch”, said Dr. von Mettenheim. “They have received very strong interest from specific country distributors interested in exclusively representing Pedi-Protexx in their countries”.
Posted in Cosmetics, Entrepreneurialism, Launching new products, Marketing Consulting, Marketing Cosmetic Accessories, Marketing New Products or Ideas, Marketing Product Development, Pedicure Products, Press Releases, Salon Products
Saturday, January 14th, 2012
Duquesa Marketing
www.duquesamarketing.com
Press Release
For Immediate Release
Contact: Geoff Ficke
859-567-1609
Dr. Nemi Rx™ Announces Appointment of Biogenesis Laboratories to Produce Retail Skin Care Line
Medical Aesthetic Bio-Hydrolyzed Under Eye and Skin Rejuvenating Treatment Regimen Set to Launch Spring-2012
Atlanta, GA – Dr. Ajit Nemi, Founder of Dr. Nemi Rx™, announced today that his firm has engaged the services of Hackensack, NJ based Biogenesis to produce the proprietary Bio-Hydrolyzed advanced dermal treatment regimens that he has perfected and successfully used to treat patients in his medical practice.
“We interviewed many wonderful, technically-efficient laboratories,” said Dr. Nemi. “The science and professionalism that we found at Biogenesis made it an easy choice for the Dr. Nemi Rx™ group to partner with Biogenesis. My requirements for product performance and purity demanded a lab that could meet standards that my patients deserve and demand.”
“Dr. Nemi Rx™ is not another placebo-laced cosmetic skin care line with glitzy packaging and unproven claims,” said Geoff Ficke, President of Florence, KY based Duquesa Marketing, Florence, KY, Managing Consultants for the Dr. Nemi Rx™ launch. “Dr. Nemi uses these products to treat patients with mild to severe under-eye puffiness, dark circles, and wrinkles. This level of performance needs chemists and formulators that are top-notch.”
“The Dr. Nemi Rx™ Bio-Hydrolyzed Skin Care regimen will launch with three products that I use daily in my practice,” said Dr. Nemi. “EyeLixir™ Activating Eye Serum, HydraSatine™ Crème Under Eye Therapy, and Le Vigne Moisture-5™ 5-in-1 Skin Rejuvenating Complex are formulated to work in synergy with each other. For the first time, we will make these products available to consumers with the Spring-2012 launch at COSMOPROF Bologna, the world’s most prestigious Cosmetic EXPO.”
Posted in Cosmetics, Launching new products, Marketing, Marketing Consulting, Marketing New Products or Ideas, Marketing Product Development, Marketing Skincare Products, Press Releases, Salon Products, Skincare Product Development, Skincare Product Launches
Friday, January 13th, 2012
Duquesa Marketing
www.duquesamarketing.com
Press Release
For Immediate Release
Contact: Geoff Ficke
859-567-1609
Murphy Underwear Engages dP Design to Create Graphic Art for Spring-2012 Brand Launch
Premium Underwear Features MX-P Anti-Microbial Moisture Barrier Technology for Extra Confidence
Hattiesburg, MS Boyd Murphy, creator of Murphy Underwear announced today that his Company has engaged the services of Cincinnati-based dP Design to create the visual Branding elements for the upcoming retail introduction of his line of luxury men’s briefs and boxer briefs enhanced with MX-P Anti-Microbial Moisture Barrier Technology.
“We reviewed many options presented by our Managing Consulting firm Duquesa Marketing”, said Mr. Murphy. “dP Design stood apart as a Graphics Arts firm with a unique understanding of our product and the fashion market we will be entering. We are excited to be working with Diana Puppin and her group”.
“My firm has worked on a number of luxury product launches with Duquesa Marketing”, said Diana Puppin, Pres. of dP Design.“When the Murphy Underwear project was presented by Nancy and Geoff Ficke we recognized that this product was so much more than just another men’s underwear item, but a real breakthrough in comfort and new barrier technologies”.
Murphy Underwear, featuring MX-P Anti-Microbial Moisture Barrier Technology will be introduced to better retailers and haberdasheries during Spring-2012. A complete menu of launch activities, trade shows, sales promotions and special value packaging is being finalized and will be unveiled shortly.
Posted in Entrepreneurialism, Fashion Design, Launching Menswear Products, Launching new products, Marketing, Marketing Consulting, Marketing New Products or Ideas, Marketing Product Development, Press Releases
Thursday, January 12th, 2012
Duquesa Marketing
www.duquesamarketing.com
Press Release
For Immediate Release
January 12, 2012
Contact: Geoff Ficke
859-567-1609
Duquesa Marketing Appoints Defined by Design to Develop Graphic Art for Pedi-Protexx Cosmetic Accessory
Packaging, Display, Branding, Web-Site and Trade Show Visuals To Be Produced to Support International Product Launch in Spring-2012
Florence, KY Nancy Ficke, General Manager of International award winning Branding and Consumer Product Design and Development firm Duquesa Marketing announced today the her group has appointed Melbourne, FL based Defined by Design to create Graphic Art elements for the launch of Cosmetic Accessory Pedi-Protexx.
“As Managing Consultants for the Pedi-Protexx project we reviewed a number of candidates to assist us in creating the visual Branding elements we will need to take the line to market”, said Mrs. Ficke. “We were most impressed by the vision Linda Walding and her firm Defined by Design brought to the project”.
“Dr. Barbara von Mettenheim, founder of BvonM LLC and creator of Pedi-Protexx has crafted a wonderful, simple, elegant solution to a problem that many women experience”, said Alexis Bruning, VP of New Business Development for Duquesa Marketing. “The Graphic Art element for this project is crucial to ultimate success and Defined by Design is proving to be a wise creative choice”.
Duquesa Marketing will be announcing shortly an aggressive launch calendar for the Pedi-Protexx line of Cosmetic Accessories. The Brand will be introduced in an international venue and will enjoy excellent sales promotional support. The Business Plan is for a Spring-2012 roll-out.
Posted in Footwear products, Launching new products, Manufacturing and Production, Marketing, Marketing Consulting, Marketing Cosmetic Accessories, Marketing Cosmetics, Marketing New Products or Ideas, Marketing Product Development, Pedicure Products, Press Releases
Thursday, January 12th, 2012
Duquesa Marketing
www.duquesamarketing.com
Press Release
For Immediate Release
Contact: Geoff Ficke
859-567-1609
Dr. Nemi Rx Appoints dP Design to Create Branding Graphic Art Elements for Spring-2012 Launch
Medical Aesthetic Skin and Under-Eye Therapy Regimen to Be Introduced at Prestigious COSMOPROF Bologna March 9-12, 2012
Atlanta, GA Dr. Ajit Nemi, developer of Dr. Nemi Rx™, announced today the appointment of Cincinnati-based dP Design to create the visual graphic art Branding elements for the March launch of his range of breakthrough Skin and Under-Eye Therapy products. The line will be introduced to the world’s largest International Cosmetic and Beauty trade show, COSMOPROF Bologna.
“After reviewing a host of candidates with Duquesa Marketing, our Managing Consultants, we found it to be an easy decision to contract the services of dP Design,” said Dr. Nemi.
“Diana Puppin’s group has extensive experience and creativity in crafting excellent Branding visuals for high-end fashion products.”
“Dr. Nemi Rx™ presents an interesting creative conundrum,” said Nancy Ficke, General Manager of Florence, KY based Duquesa Marketing. “The treatments he has developed are used in his practice to treat patients. So the Branding must support a luxury, topical Skin Care strategy blended with a serious Medical Aesthetic provenance. This requires a deft graphic touch to achieve our goal.”
“I am thrilled to have been chosen by Dr. Nemi and Duquesa Marketing to manage the creative Branding design elements for the Dr. Nemi Rx™ project,” said Diana Puppin, President
of dP Design. “The international launch of the brand to the most sophisticated beauty merchants in the world simply adds to the luster we need to build into the graphic design package.”
Posted in Launching new products, Marketing Consulting, Marketing Cosmetics, Marketing New Products or Ideas, Marketing Product Development, Marketing Skincare Products, Press Releases, Skincare Product Development, Skincare Product Launches
Wednesday, January 11th, 2012
Press Release
For Immediate Release
January 11, 2012
Contact: Geoff Ficke
859-567-1609
Duquesa Marketing Announces Visual Branding Partner For Launch of Medical Aesthetic Skin Care Line
dP Design to Create Graphic Art and Design for Packaging and Sales Collateral for Spring-2012 Launch of Dr. Nemi Rx™
Florence, KY Nancy Ficke, General Manager of award winning international Branding and Consumer Product Development firm Duquesa Marketing announced today that her
consultancy, acting as Managing Consultants for Dr. Nemi Rx, has engaged the services of Cincinnati-based dP Design to develop graphic art elements for a Spring-2012 launch of this
Medical Aesthetic Skin Care Therapy.
“We manage a lot of high-end, luxury goods projects in jewelry, cosmetics, skin care and fashion”, said Mrs. Ficke. “It is most important that the Branding and visual design elements support the exclusivity we require when entering couture. dP Design always provides us, and our clients with an elegant end-design”.
“Dr. Nemi Rx is a bit unusual in that unlike most Skin Care lines, his is a Medical Aesthetic regimen developed from treatments he uses to care for patients in his practice in Atlanta”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “Design cues must be upscale and fashionable, but serious as well, to reflect the medical heritage of Dr. Nemi Rx products”.
“We have used dP Design often for fashion projects and have always received excellent creative production”, said Geoff Ficke, President of Duquesa Marketing. “The Dr. Nemi Rx line will be unveiled at the most prestigious Beauty Expo in the world, COSMOPROF Bologna, so we must have the best possible visuals and sales collateral for this sophisticated international buyer”.
Posted in Launching new products, Marketing Consulting, Marketing Cosmetics, Marketing New Products or Ideas, Marketing Product Development, Marketing Skincare Products, Press Releases, Skincare Product Development, Skincare Product Launches
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