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Archive for the ‘Product Design’ Category

The Enduring French Haute Couture House that Inspires & Impresses to this Day in Several Fashion Categories

Tuesday, August 27th, 2013

By: Geoff Ficke

The eponymous founder of the House of Lanvin, Madame Jeanne Lanvin was a Parisian couturier who was first admitted to the prestigious Syndicate de la Couture in 1909. At the time, Madame Lanvin had gained a following of wealthy Parisian clients attracted to the children’s clothing she was designing for her own daughter; the future opera star Marie Blanche di Pietro. Her lovely creations were in great demand initially for little upper-crust girls, and then for their gentrified mothers who sought to co-ordinate their dresses and millinery with their daughters style.

Madame Lanvin’s couture business boomed almost immediately and she soon opened a boutique on the ever-fashionable Rue Fauborg St. Honore in Paris. Her modernist styling cues, eye for fabric and color, and elegant detailing appealed to wealthy mothers and daughters from all over Europe. In 1923 the House of Lanvin opened a dye producing factory in Nanterre. This extension of the business accelerated the firm’s ability to provide vivid, novel and the most beautiful fabrics for use in their couture business and for sales to other clothing manufacturers.

As growth continued throughout the 1920’s the House of Lanvin open boutiques dedicated to home décor, fur, menswear and lingerie.

It was in 1924 that Lanvin Parfums SA was formed and in 1927 Madame Lanvin made her most important commercial expansion. It was in that year that she introduced the classic fragrance Arpege. The name was inspired by the sound of Marie Blanche practicing the scales on her piano (Arpege is derived from the word pronounced and spelled “arpeggio” in French). Arpege was an instant commercial success and is still one of the best selling scents in the world.

The great interior designer and artist of the day Armand Albert Rateau had been engaged to decorate Madame Lanvin’s apartment and country homes in the early 1920’s. She was so impressed with his creativity and spatial sensibility that he was commissioned to design the famous La Boule crystal flacon for Arpege perfume. This gorgeous example of luxury packaging has retained its popularity to this day and still enhances the desirability of Arpege as a classic fragrance brand.

In 1907 the well known portrait artist Paul Iribe had been commissioned to paint the likeness of Madame Lanvin and her daughter in a golden image. This rendering has been imprinted on every bottle of world famous Arpege perfume and bath and body products ever sold. The love of mother and daughter is apparent to us over a century later.

The House of Lanvin was successful under the steady guidance and entrepreneurial hand of Jeanne Lanvin for the first half of the 20th century. During this time period, no consumer of haute couture visited Paris without visiting Madame Lanvin’s boutiques to experience first-hand the finest in understated elegance and craftsmanship. The finest department and specialty stores around the world carried her lines of fragrance, couture and fashion accessories on an exclusive basis.

Today, the Lanvin boutique on Rue Fauborg St. Honore is still a fashion shrine. The current head designer Alber Elbaz has maintained the traditions of classicism and excellence demanded by Jeanne Lanvin. Lanvin licensed products are produced to the highest specification and standards of quality and distributed on an exclusive basis. Arpege fragrances are in distribution to better stores around the world and still greatly appreciated by discerning ladies seeking the feminine, understated notes the scent purveys.

Jeanne Lanvin built a timeless brand. She was an entrepreneur with perfect fashion instincts. These sensibilities extended to men’s haberdashery, fur, interior décor,
manufacturing, perfumery, fashion accessories of course her signature fashion house. This innovator was never interested in current trends but always sought to offer design that would convey artistry and elegance for the present as well as the future.

First-Mover Disadvantages Must Be Carefully Guarded Against When a Consumer Product Is Truly Novel

Thursday, August 22nd, 2013

by: Geoff Ficke

Every business school student, entrepreneur or consumer product marketer knows and understands the advantages and importance of being the First-Mover in a given
product category. Even those not actively participating in the space instinctively understand that it is best to be first to market with a breakthrough product. First-Mover Advantage (FMA) has become popularized with the dawn of the internet age. However, the concept has been around as long as we have been packaging and selling goods.

An easily explained example of FMA was the introduction of disposable baby diapers to the consumer product marketplace by Proctor & Gamble. P&G discovered a synthetic fiber then only available in Europe. The acquisition of the proprietary fiber enabled disposable diapers to be massed produced at prices that were exceedingly popular with parents. This created a new category and P&G enjoyed a FMA in the disposable diaper space that the Company exploits to this day.

While we instinctively know why a FMA is desirable and of premium value to a product, we often do not anticipate the pressures that can be applied to such a novel new product. This is called a First-Mover Disadvantage (FMD).

One paramount concern is Free-Riders. These are businesses that study a breakthrough product, its Research and Development, manufacturing processes, formula, marketing, etc. and replicate without exposing themselves to the upfront risks that are endemic in launching any breakthrough item. Imitation costs are much lower than
innovation costs. There are successful firms that specialize in this technique.

The Limited was amazingly successful at replicating the style and the detail of couture ladies fashion dress and suit designs, streamlining production, lowering costs and moving customers from boutiques and department stores to their own eponymous shops. RIM, created the Blackberry, a smashing success, only to be almost fully displaced by Apple and Samsung products that studied, improved and advanced on their technology.

Another FMD is the assumption of marketing risk. It can be expensive and difficult to educate retailers and consumers to the features and benefits of a new product.  Innovators often exhaust their resources in the development and introduction of their product(s) only to expire before they can be successfully commercialized. The initial mover assumes all of the market creation risk. Subsequent Free-Riders can often fill the void with a version of the alpha product and often are more successful.

Technology shifts often create a changing consumer. Remember the VHS video player? The cassette tapes these bulky units played were an entertainment tsunami. That was until the DVD format was developed and introduced. The smaller compact DVD discs and superior quality literally crushed the purveyors of VHS products within months. Especially with technology, you are never the greatest only the latest. Brother’s typewriters, Eastman Kodak and Polaroid are examples to consider.

Incumbent inertia is another FMD to be guarded against. Some management’s become inflexible, rigid or content to operate the way they have always operated even as markets change. Simply search the list of national and regional retailers that has disappeared in the last 40 years. It is stunning. Major department stores have been bankrupted or merged into more aggressive groups. Sears, once the largest and most successful retailer in the world, is on life support as I write this. They could easily go the way of Montgomery Ward, Circuit City, Mervyns and countless others.

Another sign of incumbent inertia is the inability, or conscious decision not to cannibalize an existing product. The Ford Motor Company was the most successful industrial enterprise in history in the first third of the 20th century. Henry Ford was brilliant but inflexible. The consumer could buy a Model T in any color, as long as it was black. As a result, his firm was displaced by General Motors and its brilliant maestro Alfred Sloan. Sloan designed a stair step series of marketing and brand platforms that moved
consumers from Chevrolet, to Pontiac, to Buick, then Oldsmobile and ultimately to Cadillac as they moved from various stages of life and success.

Charles Revson did the same with Revlon cosmetic, fragrance and skin care products. Revlon in the mid-20th century was the most successful beauty brand in the world. Rather than sit on his laurels Mr. Revson introduced the higher priced Ultima II line and then, for exclusive specialty stores, Etherea was launched. Estee Lauder Cosmetics has accomplished the same with her brands stepping to Clinique, Bobbi Brown, MAC, and Origins among others to successfully fill market niches. Contemporary beauty product and fragrance lines of the day like Erno Laszlo, Imperial Formula and Frances Denney atrophied to nothing as they did not innovate and adapt to market changes.

We advise many of our clients when customizing their Business Plan to anticipate the cannibalization of their product by themselves. If an item is successful it will be copied by others. It is incumbent on innovative entrepreneurs to maximize all possible returns on their investment, creativity and hard work. Replicate and reposition your product before others do!

By garnering the smallest niche within a huge category a product can be hugely successful. This FMA may be tiny but it can be lucrative. Just remember that success breeds copycats. Anticipate that you will experience Free-Riders and plan the appropriate strategy to maximize and safeguard protection for your hard work.

Entrepreneurs Should Realize There Are Absolutes in Life Other Than Death and Taxes

Wednesday, August 21st, 2013

by: Geoff Ficke

The great Founding Father, Diplomat, Scientist, Inventor and Writer Ben Franklin once so presciently said, “In this world nothing can be said to be certain beside death and taxes”. This most famous bromide has been restated endlessly in every possible venue since the great man first uttered the phrase. It is an absolute of the human condition that is so obvious as to seem almost trite.

I used to utilize the quote myself. As my life, experiences and career has entered their fourth quarter, however, I have expanded on the phrase and the paramount certitude of death and taxes in our lives. Several additional phrases that I have regularly encountered have brought me to doubt their veracity and the trustworthiness of those utilizing the lugubrious language contained therein.

The first is “I am an honest man”. Whenever I hear those five words I put my hand on my wallet. An honest person would never have to state these words in order to confirm their honesty.

Next is when adults imply “It’s for the kids”. Virtually never have I ever heard adults beatifically working for the kids unless there is some benefit involved that enhances their position. Think teachers unions. Think government programs. Think foster parent programs that have become income subsidies. There are certainly adults who rejoice at the opportunity to volunteer, mentor and work with kids. Wonderful people all. However, they usually do not self-promote and seek funds that are really for them and not so much “for the kids”.

Finally, I run when I hear the phrase “it’s not about the money”. I hear this one a lot in my work. When I hear these words, it is in actuality almost always about the money. And if it is not it usually should be.

I am a serial entrepreneur. For many years I have helped inventors, entrepreneurs, small businesses and licensors fund, market and develop a wide array of consumer products. I am always amazed when a prospective entrepreneur states that they are not seeking to profit from their idea but want to help society, employee their neighbors, aid their community  or some other vanity they prefer to the pursuit of commercial success.

Do not get me wrong these are admirable sentiments. But only after success is achieved, profits made and growth occurs. Then the opportunity to dispose of the fruits of one’s labor is an option that can bring wonderful personal and societal rewards.

John D. Rockefeller, Henry Ford, Howard Hughes, Thomas Pew and John T. MacArthur are famous examples of successful industrialists that have been dead for decades. While alive they created vast wealth by driving thriving business empires that employed thousands of people. Their companies prosper to this day. And though long
deceased, their charitable foundations perform inspiring good works in many fields of endeavor such as museums, medical research, cultural entertainment and caring for the less fortunate. Without profit, money, none of these benefits would still be happening today.

I am amazed when a person seeks funding for a project that includes a statement of disinterest in a profit motive. Venture Capital is in the business of profit. The realistic potential for Return on Investment is the tent pole upon which projects are seeded and nurtured to fruition.

Most projects that we review make unrealistic revenue and profit projections on the high side. However, not a small minority seek a funding round with the upfront proposition that the project is about some form of social activism, not the earning of profits. There are other avenues that social entrepreneurs can follow to realize these dreams. But if it’s “not about the money” it is not likely to achieve success.

Problem Solving is Key to Realizing Success In the Hyper-Active Consumer Product Marketplace

Tuesday, August 20th, 2013

by: Geoff Ficke

Many of my students and prospective clients often ask a similar question: “What is the key to successfully launching a new product or service”? While there are many elements that allow for market success there is one that stands out. That is the ability for a product to provide a solution to a problem that consumers readily are able to recognize and understand.

A few years ago a direct response marketing company launched a product called the Snuggy. Initially the short form infomercial that introduced the Snuggy was considered a bit silly. The product after all is a blanket with sleeves and it looked a tad cumbersome to wear. However, as the campaign took hold, and the benefits of the Snuggy became apparent sales took off. Since launch, the Snuggy has sold well over 25 million units and has resulted in the building of a brand that regularly expands with new product
introductions
. The Snuggy offered comfort and freedom of motion.

Direct response marketers are constantly looking for products that solve problems. The items they most prize can seem almost mundane. But, if a better mousetrap can be discovered, and the product works as promised and can be built at the right price, deals will get done.

The best ideas we review almost always are generated from the creator’s personal environment. Work, a hobby, or special interests act as laboratories for the flowering of ideas that enhance the inventor’s tasks. Avid cooks devise the most useful food handling items and kitchen implements. People involved in fashion and design create interesting beauty products, jewelry concepts and other related products. Most of the useful hardware and DIY products we have reviewed evolve from a handyman, or craftsman’s drive to improve their end work product. This truism applies to every area of endeavor.

I have, on many occasions, discovered really clever problem solving gadgets being used in an acquaintances home. The item is almost always jerry-rigged, homemade, often crude but able to solve a specific problem as the creator intended. The designer usually has never considered commercializing and launching their item as a consumer product for sale in the retail marketplace. They simply built the device to solve a problem and are happy that their effort has provided the appropriate solution.

There are numerous variables that are involved in the ultimate success or failure of any consumer product or service. Design, packaging, branding, a customized business
plan
and marketing strategy, research, cost of mass production, and many other elements enter the equation that decides the success or death of a product. However, the one factor that will offer the greatest potential for a successful outcome is the ability of your project to provide a solution to a readily recognizable problem. Does your item solve a problem?

The Story of a Bespoke Tailor, Royalty, Commerce and the Introduction of the Smoking Jacket or Tuxedo

Tuesday, August 20th, 2013

by: Geoff Ficke

The modern, ubiquitous tuxedo is a staple of most modern gentlemen’s fulsome wardrobes. How the tuxedo, or “dinner jacket”, was initially birthed is an interesting story and entwines a London Saville Row bespoke tailoring house, royalty and an American investment banker. This confluence of influences has influenced how the well-dressed man presents himself for special occasions for a century and a half since the distinctive garment made its first appearance.

Tailless jackets, then called smoking jackets, first became popular in England in the mid-19th century among the landed gentry and royalty as alternatives to tailed suit coats. Distinguished by satin or grosgrain lapels and striping on the outside of pants legs, these suits were much more informal and less cumbersome than the restrictive, uncomfortable waist coated suits worn by gentlemen of that time.

Their popularity was insured when the Prince of Wales, later King Edward VII, asked his tailor to make him such a suit as an alternative to the waistcoat. Henry Poole & Co., the Prince’s Saville Row bespoke tailors, were tasked with designing and fitting what would become the first formally recognized “smoking jacket’. There are conflicting stories as to the date of the first iteration of what would become known as the tuxedo was crafted. But Henry Poole and Co. has receipts for such a commission dating to the 1860’s. By the 1880’s the Prince was ordering “smoking jackets” from the haberdasher.

During this period the banking firm Brown and Co. was the principal source of letters of credit for international trade payments. In 1886 the Prince of Wales invited the son of the founder of Brown and Co., James Potter Brown a London-based partner in the bank, to visit his estate at Sandringham House for a hunting party. In preparation for the visit Mr. Brown asked the Prince to advise appropriate dress for the various sporting and social functions that were to be enjoyed. The Prince referred Mr. Brown to Henry Poole and Co. where he was fitted for a proper “smoking jacket”.

During a subsequent visit to the fashionable new resort outside New York City called Tuxedo Park James Potter Brown wore his Henry Poole and Co. crafted “smoking jacket” to an elegant soiree. The suit was immediately praised and members of the resort began to demand to be fitted for the garment from their tailors. The connection to Tuxedo Park stuck and the appellation “tuxedo” for the American version of the “smoking jacket” was born.

The introduction of the modern tuxedo drove the creation of an elegant ensemble to be worn for any formal, special occasion from fund raisers to marriage ceremonies. The suit itself has developed a coterie of specialized accessories that have become almost mandatory to complete the classic look of the well dressed gentlemen. Shoes, stylized shirts and collars, studs, the cummerbund, pocket squares and neckwear specific to embellishing the tuxedo are deemed essential to complete the desired sartorial elegance.

Today, the well-dressed gentleman usually owns at least one black tuxedo complete with the requisite array of appropriate accessories. Colors and accompanying accessories now run the gamut from the elegant to the tacky. Nevertheless, whenever a man dresses in a tuxedo he is unwittingly paying a bit of homage to a successful man of  commerce, 19th century British royalty and the ageless craftsmanship purveyed by bespoke tailors.

This 19th Century Cosmetic Industry Pioneer’s Name is Synonymous with the Creation of Safe Mascara

Tuesday, January 22nd, 2013

by: Geoff Ficke

If a consumer walks into almost any mass market retail beauty product counter In the world they will encounter a wide array of cosmetic and skin care products under the Brand name Rimmel. The line seems ubiquitous, common, moderately priced and well-marketed to attract the mid-price shopper. And yet, the Brand has an amazing provenance and is an important pioneering innovator in the creation of the modern cosmetic industry.

Born in France, but reared in London, Eugene Rimmel was the son of the manager of a perfumery on London’s swank Bond Street. As a young man he apprenticed in the shop under the tutelage of his father and became adept at creating scents, lotions and cosmetic products that satisfied the needs of the gentry of the day. In the year 1834 he opened his own perfumery, The House of Rimmel.

In collaboration with his father, Rimmel became one of London’s most successful cosmetic formulators. He quickly became the leading creative force in the emerging beauty
product industry
and was especially appreciated for the advances he developed in the areas of hygiene and product efficacy. Eugene Rimmel became the leader in promoting the still nascent habit of regular bathing.

The House of Rimmel became famous for their “vinegar water, pomades and one of the first effective mouth rinses, the precursor to modern mouthwash. However, it was the development of the still rarely used, expensive and unsafe product called “mascara” that made Eugene Rimmel’s reputation.

Mascara was widely known, and users appreciated the cosmetic effect that mascara provided in embellishing and dramatizing the eye lashes. However, the available compounds of the early 19th century were difficult to apply, unstable and very often lead to eye irritation and even disease. Rimmel developed the first commercial, non-toxic mascara.

Rimmel Mascara was an immediate hit. As sales of the mascara exploded so did sales of the Company’s other products. This lead to the organization of international
distributors
and Rimmel became one of the first cosmetic businesses to be sold in wide international distribution. Because the Rimmel mascara was so popular, this silver bullet product became the appellation for mascara in many languages. In Spanish, French, Portuguese, Romanian, Italian, Turkish, Persian and other languages the word used to designate mascara is “Rimmel”.

Not only did Rimmel pioneer safety and hygiene in its research and development, the Company excelled in marketing the Brand. At a time when consumer product Branding and Marketing were primitive, Eugene Rimmel proved to be a master brand builder. He was among the earliest pioneers of the use of direct mail catalogs. A particular effective technique which he developed was to advertise in theatrical play bills wherever Rimmel products were sold.

One of Rimmel’s proudest achievements was being awarded 10 Royal Warrants from European monarchs for his fragrances, toiletry and cosmetic product creations. Great Britain’s Queen Victoria was a particularly avid supporter of The House of Rimmel.

When Eugene Rimmel died in 1887 the New York Times proclaimed him to have been “The Prince of Perfumers”. He was succeeded in managing the Company by his sons and the family held continual control until 1949. Since then the business has been owned by a series of multi-national corporations. Today the world-wide owners of Rimmel are Coty, Inc.

Today, the importance of Eugene Rimmel’s pioneering efforts has lost significance with contemporary consumers. Rimmel cosmetics seem to be a brand name of no unique value, no personality that we can relate to. The mass market products carrying the Rimmel name compete with a host of other low to mid-priced cosmetic lines. This dilutes the historic provenance and importance that this visionary entrepreneur applied to building his Company and his legacy.

This Italian Fashion Giant also Lead One of the 20th Century’s Most Exciting and Daring Personal Lives

Saturday, January 19th, 2013

by: Geoff Ficke

Emilio Pucci, the Marquis of Barsento, was born in 1914 to an ancient family of Florentine nobles. He would live and work for most of his life in the Pucci Palace in Florence. A keen athlete and sportsman he was a member of the Italian Winter Olympic team at the 1932 Lake Placid, New York games.

As a young man he studied at the Universities of Milan and Georgia in the United States. He won a skiing scholarship to Reed College in Oregon and then furthered his education at the University of Florence, earning a doctorate in Political Science in 1937. It was during his student years that he became involved in Fascist politics.

During World War II Pucci enlisted in the Italian Air Force and became a bomber pilot. He rose through the ranks and was decorated numerous times for valor. He had become a close confidant of Italian dictator Benito Mussolini’s daughter Edda. As the war turned against the Fascists, Edda’s husband Count Galeazzo Ciano, the Italian Foreign Minister had attempted to intervene with the Allies to remove Mussolini from power in 1943. Ciano was imprisoned and tried by the Fascists.

Pucci attempted to smuggle Edda Mussolini across the border to sanctuary in neutral Switzerland. While he was successful in saving Edda, he was captured by the Nazi’s as he tried to use Count Ciano’s secret papers to barter for Ciano’s life with Nazi SD General Wilhelm Harster. The attempt failed and the Nazi’s tortured Pucci in an attempt to discover where Ciano’s secret document trove was hidden. Pucci did not break under the abuse.

The Nazi’s decided to try a different tact. They sent Emilio Pucci back into Switzerland to advise Edda Mussolini that she would be killed if she released Count Ciano’s papers to the press. Pucci sat out the last months of the war in Switzerland and returned to Italy after surrender.

In 1947, skiwear Pucci had designed for a lady friend that she was wearing on the slopes in Zermatt was photographed randomly by Harper’s Bazaar. The magazine was so impressed by the fit, color and design that the editor approached Pucci about shooting a full collection that he would have to create. This was the beginning of his iconoclastic fashion career and fame as a couture pioneer.

Pucci’s sleek designs caused a sensation. He was experimenting with early stretch materials which increased skiing performance times but also flattered athletic body types. He followed this with a line of swimwear that became the rage at chic resort wear shops. All of Pucci’s designs featured bold colors co-mingled in crisp geometric patterns. He quickly designed a line of silk scarves which complemented designer suits and dresses.

Stanley Marcus, President of Dallas, Texas based Neiman Marcus approached Pucci and suggested that he design a line of silk blouses and dresses. Throughout the 1950’s his fame grew, international fashion awards were garnered and sales exploded. Marilyn Monroe became a fan and was often photographed in his form flattering dresses (She was buried in a Pucci dress). Fashion icons from Sophia Loren to Gina Lollabrigida to Jackie Kennedy all wore Pucci. Contemporary pop-icons such as Madonna wear Pucci designs today.

In the 1960’s Braniff Airlines decided that they needed to elevate their image and separate their brand from the many bland corporate looks favored by the many  competitors of that time. In one of the first campaigns of total branding by an airline Braniff re-designed every element of their service from the outer skin of their plane fuselages, to their terminals, lounges and staff uniforms. Pucci created the first of his seven stewardess uniform designs that took the industry by storm for their unique color, variety and fashion flourishes. The Pucci-designed Bubble Helmet, designed to protect the stewardess hair in inclement weather, became a sensation. Famously, even the Barbie Doll collection licensed Pucci’s Braniff uniforms for the Stewardess Barbie.

Always an active participant in politics, Pucci served in the Italian Parliament as a delegate representing the Florence-Pistoia region. He was elected in 1964 and served until 1972.

The distinctive Pucci geometric colored-motif logo was licensed for use in many luxury goods categories. I was very fortunate to be the American distributor for Pucci Fragrances in the early-1980’s and on several occasions enjoyed the opportunity to meet the gentile, elegant Senor Pucci. He was always a supremely dignified presence as his annual collections were unveiled at Villa d’Este on Lake Como.

In 1992 Emilio Pucci passed away. His name, brand and unique geometric color palette lives on after being purchased by luxury goods giant LVMH. Today Pucci couture can be found in Pucci and Rossignol boutiques as well as at many fine international department stores and resort shops. His was a life of adventure,

The Art of Candle Making Reaches its Apex In Paris at This Cathedral of Artesian Scents

Thursday, January 10th, 2013

by: Geoff Ficke

For many years I was intimately involved in the Perfume business as an international distributor, developer and producer of finished Branded fragrance items and raw materials. One of the necessities essential to achieving success in the essential oil industry is to spend considerable amounts of time in Provence, France. This hardly qualifies as hard duty.

In addition to tending to my firms requirements to source packaging and novel perfume formulary I enjoyed wonderful networking opportunities. From producers of rare specialty plants to famous “noses” I met some of the most creative talents in the luxury cosmetic world. They were always suggesting new stores and ateliers for me to visit to discover fresh, unusual, and often ancient, techniques and recipes for concocting some of the most wonderful aural experiences the world has to offer.

One of these visits led me to discover a nearly four century old purveyor of candles. These are not candles as you might envision. Tapers, votives, or glass encased, over-scented illuminations. The candles crafted by Cire Trudon are works of art.

Founded in 1643, Cire Trudon established quickly itself as the “apothecaire” to the Court of Versailles. Claude Trudon, originally a Parisian grocer, developed a wax production method utilizing the highest quality beeswax and then washing this material thru gypsum. Mr. Trudon imported the finest cotton wicks and this lead to a final candle that was the whitest, cleanest burning in Europe.

In the 17th and 18th centuries, before electrification of homes, candles were the preferred light source for use in illuminating space. Royalty and the upper class used copious volumes of candles to bring light to their palaces and lodges. A by-product of this type of lighting source is smoke and discoloration of furniture, frescoes and tapestry.
The Cire Trudon candles minimized these deficiencies and became the preferred purveyor of spatial light initially to the French, then quickly to royalty across Europe.

Napoleon Bonaparte was a great fan of Cire Trudon candles and gave them exclusively as gifts. When his son was born he received but a single present from his Emperor father: a Cire Trudon candle embellished with three solid pieces of gold sculpted as his head.

Cire Trudon avoided the calamity that befell so many candle manufacturers when electrification and the light bulb were introduced. The Company had long before become a cult favorite of the rich and famous owing mainly to its collaboration with the fragrance houses based in Grasse, Provence. The firm’ products tell stories through the wonderful, poetically conceptual scents that have been crafted over the ages by these perfumers.

The Cire Trudon range consists of 22 classic scents. Each tells a story. One of the most famous is “Solis Rex” (Sun King). The floor boards of the Palace of Versailles smell of fir bark and cedar wood. That this amazing aura is captured so magically in these candles is testament to the craft and creative genius of the perfumers of Grasse and the candle makers of Cire Trudon.

Cire Trudon also provides modern consumers proper guidance in the lost art of properly burning the ancient, simple candle. The first burn of a new candle should last about two hours in order to properly release fragrance. When extinguishing a candle use a metal wick dipper to gently push the wick into the wax. This will eliminate smoking which interferes with the scent. Two hours is the ideal time to burn a candle, not all day.

When in Paris a visit to the Cire Trudon store is to step back into time, a time when artisan craftsmanship was paramount. Cire Trudon candles are sold in fine stores around the world. However, they always seem more illuminating when experienced in their original home venue.

mybackpacktags™ Engages Duquesa Marketing to Serve as Managing Consultants for Project Roll-Out

Monday, October 8th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

mybackpacktags™ Engages Duquesa Marketing to Serve as Managing Consultants for Project Roll-Out

Prize Winning Fun-to-Use Communication System Enables Parents To Easily & Safely Direct After-School Plans and Activities

Cincinnati, OH: Camille Gartner and Kristi Vredeveld, Partners and Co-Founders of Juvenile Product development firm mybackpacktags™ announced today that they
have retained the services of Duquesa Marketing to act as managing consultants for the product development and market launch of their novel line of school communication
items
.

“We conducted thorough due diligence in vetting candidates to work closely with us to build, brand, market and launch the line of mybackpacktags™  that we designed,” said Ms. Gartner. “Duquesa Marketing was easily the most experienced and creative firm we reviewed. The choice was an easy one.”

“mybackpacktags™ offers unique features and benefits that are not currently offered by any juvenile product manufacturer,” said Nancy Ficke, General Manager of Florence, KY based Duquesa Marketing. “Any parent will be able to readily see the utility that Camille Gartner and Kristi Vredeveld have designed into these products.”

“We are planning a Spring 2013 market introduction,” said Ms. Vredeveld. “Trade shows are currently being researched and we will announce participation shortly.  A strong
sales promotional program will be provided to retailers to insure strong sell-through.”

At the 2012 Cincinnati Innovates Regional Innovation Competition, mybackpacktags™ was awarded the “Early Bird” award for the most votes received from May 1st to May 30th. Cincinnati Innovates is an innovation contest that offers cash and in-kind prizes, totaling $100,000, to contestants in the Greater Cincinnati area.

Duquesa Marketing Engaged to Provide Project Managing Consulting Services for My Back Pack Tags™

Wednesday, October 3rd, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Engaged to Provide Project Managing Consulting Services for My Back Pack Tags™

Novel Line of Juvenile Products Will Provide Clear Communication For Child’s Dismissal and After School Activities

Florence, KY  Nancy Ficke, General Manager of award winning international Branding and Consumer Product Development Consulting firm Duquesa Marketing announced today that her group has been contracted to act as Managing Consultants for the design and market launch of My Back Pack Tags™.

“We are very excited to begin work on this novel Juvenile Product that will be an important communication tool for all parents of young school children”, said Mrs. Ficke. “The line is very timely. Parents are concerned about school safety amid tight budgets and My Back pack Tags is a fun tool that offers peace of mind to teachers and parents”.

“When we interviewed Nancy and Geoff Ficke we knew they had the creativity and experience necessary to take our concept all of the way to market”, said Kristi Vredeveld, Co-Founder of Cincinnati, OH based MY Back Pack Tags. “Duquesa Marketing has a strong track record in developing and successfully launching Toys and Juvenile
Products
”.

“The plan is to develop complimentary products for the alpha launch lineup, said Geoff Ficke, President of Duquesa Marketing. “We will be ready to introduce My Back Pack Tags in Spring-2013. The line will be supported with a strong sales promotional program”.