return to homepage

Archive for the ‘Product Development Children’s Products’ Category

The Enduring French Haute Couture House that Inspires & Impresses to this Day in Several Fashion Categories

Tuesday, August 27th, 2013

By: Geoff Ficke

The eponymous founder of the House of Lanvin, Madame Jeanne Lanvin was a Parisian couturier who was first admitted to the prestigious Syndicate de la Couture in 1909. At the time, Madame Lanvin had gained a following of wealthy Parisian clients attracted to the children’s clothing she was designing for her own daughter; the future opera star Marie Blanche di Pietro. Her lovely creations were in great demand initially for little upper-crust girls, and then for their gentrified mothers who sought to co-ordinate their dresses and millinery with their daughters style.

Madame Lanvin’s couture business boomed almost immediately and she soon opened a boutique on the ever-fashionable Rue Fauborg St. Honore in Paris. Her modernist styling cues, eye for fabric and color, and elegant detailing appealed to wealthy mothers and daughters from all over Europe. In 1923 the House of Lanvin opened a dye producing factory in Nanterre. This extension of the business accelerated the firm’s ability to provide vivid, novel and the most beautiful fabrics for use in their couture business and for sales to other clothing manufacturers.

As growth continued throughout the 1920’s the House of Lanvin open boutiques dedicated to home décor, fur, menswear and lingerie.

It was in 1924 that Lanvin Parfums SA was formed and in 1927 Madame Lanvin made her most important commercial expansion. It was in that year that she introduced the classic fragrance Arpege. The name was inspired by the sound of Marie Blanche practicing the scales on her piano (Arpege is derived from the word pronounced and spelled “arpeggio” in French). Arpege was an instant commercial success and is still one of the best selling scents in the world.

The great interior designer and artist of the day Armand Albert Rateau had been engaged to decorate Madame Lanvin’s apartment and country homes in the early 1920’s. She was so impressed with his creativity and spatial sensibility that he was commissioned to design the famous La Boule crystal flacon for Arpege perfume. This gorgeous example of luxury packaging has retained its popularity to this day and still enhances the desirability of Arpege as a classic fragrance brand.

In 1907 the well known portrait artist Paul Iribe had been commissioned to paint the likeness of Madame Lanvin and her daughter in a golden image. This rendering has been imprinted on every bottle of world famous Arpege perfume and bath and body products ever sold. The love of mother and daughter is apparent to us over a century later.

The House of Lanvin was successful under the steady guidance and entrepreneurial hand of Jeanne Lanvin for the first half of the 20th century. During this time period, no consumer of haute couture visited Paris without visiting Madame Lanvin’s boutiques to experience first-hand the finest in understated elegance and craftsmanship. The finest department and specialty stores around the world carried her lines of fragrance, couture and fashion accessories on an exclusive basis.

Today, the Lanvin boutique on Rue Fauborg St. Honore is still a fashion shrine. The current head designer Alber Elbaz has maintained the traditions of classicism and excellence demanded by Jeanne Lanvin. Lanvin licensed products are produced to the highest specification and standards of quality and distributed on an exclusive basis. Arpege fragrances are in distribution to better stores around the world and still greatly appreciated by discerning ladies seeking the feminine, understated notes the scent purveys.

Jeanne Lanvin built a timeless brand. She was an entrepreneur with perfect fashion instincts. These sensibilities extended to men’s haberdashery, fur, interior décor,
manufacturing, perfumery, fashion accessories of course her signature fashion house. This innovator was never interested in current trends but always sought to offer design that would convey artistry and elegance for the present as well as the future.

mybackpacktags® to Unveil at American Montessori Society 2013 Conference, March 14-17 in Orlando

Wednesday, March 13th, 2013

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release
Contact: Geoff Ficke

859-567-1609
gficke@msn.com

mybackpacktags® to Unveil at American Montessori Society 2013 Conference, March 14-17 in Orlando

Award Winning After School Activity Communication System Product Line to Be Demonstrated at Booth #506

Cincinnati, OH Kristi Vredeveld and Camille Gartner, creators and co-founders of mybackpacktags, announced today that their novel, patent pending, after school activity
communication system product line
will be introduced to attendees at the American Montessori Society 2013 Conference in Orlando, FL.

“We decided to commercialize a concept that we designed as mothers of Montessori students to more easily and accurately communicate with teachers and school
administrators
”, said Mrs. Gartner. “Parents are busy, school staffing is stretched and we saw a need which mybackpacktags addresses in a colorful,
simple and clearly understandable system of tags”.

“Our system is crafted to streamline communication between parents, children and school personnel so that after school activities and transportation directives are presented in a standardized format”, said Mrs. Vredeveld. “Color coded printed activity tags, caribiners, stylized note pads and sharpies are used to create a customized messaging system that is conveyed on every students back pack”.

mybackpacktags will be offered for direct sales at the Montessori show as well as direct to consumers though www.mybackpacktags.com . The line is being readied for retail introduction through a series of trade shows and sales representation. Sales support and strong point of purchase display have been developed to insure strong sell through and consumer awareness.

MyBackPackTags™ Announces Engagement of Invurgency to Manage Production Logistics

Monday, October 22nd, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

MyBackPackTags™ Announces Engagement of Invurgency to Manage Production Logistics

Engineering Firm to Co-ordinate Manufacture and Design of Award Winning Student Communication System for Spring-2013 Launch

Cincinnati, OH  Kristi Vredeveld and Camille Gartner, Co-Creators and Founders of MyBackPackTags, LLC announced today that their juvenile product design firm is contracting Invurgency, LLC to manage the development and manufacturing supply chain for the Spring-2013 launch of their newest line.

“We wanted to engage a firm with direct toy and juvenile product experience and a history of success in this space”, said Ms. Vredeveld. “Fortunately, our Managing Consultants, Duquesa Marketing, introduced us to Invurgency and we quickly realized that we had found a great option to handle manufacture of our line”.

Ms. Gartner added, “The Principals of Cincinnati based Invurgency came out of the toy and juvenile product world and had enjoyed years of senior level management experience with Kenner Toy when it was based in Cincinnati. Their range of contacts and vendors is unparalleled”.

MyBackPackTags will announce later this year the pre-sell and product launch dates and activities to support the introduction of their award winning line of school communications and safety products. The Brand will be supported with a full sales promotion and marketing program.

mybackpacktags™ Engages Duquesa Marketing to Serve as Managing Consultants for Project Roll-Out

Monday, October 8th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

mybackpacktags™ Engages Duquesa Marketing to Serve as Managing Consultants for Project Roll-Out

Prize Winning Fun-to-Use Communication System Enables Parents To Easily & Safely Direct After-School Plans and Activities

Cincinnati, OH: Camille Gartner and Kristi Vredeveld, Partners and Co-Founders of Juvenile Product development firm mybackpacktags™ announced today that they
have retained the services of Duquesa Marketing to act as managing consultants for the product development and market launch of their novel line of school communication
items
.

“We conducted thorough due diligence in vetting candidates to work closely with us to build, brand, market and launch the line of mybackpacktags™  that we designed,” said Ms. Gartner. “Duquesa Marketing was easily the most experienced and creative firm we reviewed. The choice was an easy one.”

“mybackpacktags™ offers unique features and benefits that are not currently offered by any juvenile product manufacturer,” said Nancy Ficke, General Manager of Florence, KY based Duquesa Marketing. “Any parent will be able to readily see the utility that Camille Gartner and Kristi Vredeveld have designed into these products.”

“We are planning a Spring 2013 market introduction,” said Ms. Vredeveld. “Trade shows are currently being researched and we will announce participation shortly.  A strong
sales promotional program will be provided to retailers to insure strong sell-through.”

At the 2012 Cincinnati Innovates Regional Innovation Competition, mybackpacktags™ was awarded the “Early Bird” award for the most votes received from May 1st to May 30th. Cincinnati Innovates is an innovation contest that offers cash and in-kind prizes, totaling $100,000, to contestants in the Greater Cincinnati area.

Duquesa Marketing Engaged to Provide Project Managing Consulting Services for My Back Pack Tags™

Wednesday, October 3rd, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Engaged to Provide Project Managing Consulting Services for My Back Pack Tags™

Novel Line of Juvenile Products Will Provide Clear Communication For Child’s Dismissal and After School Activities

Florence, KY  Nancy Ficke, General Manager of award winning international Branding and Consumer Product Development Consulting firm Duquesa Marketing announced today that her group has been contracted to act as Managing Consultants for the design and market launch of My Back Pack Tags™.

“We are very excited to begin work on this novel Juvenile Product that will be an important communication tool for all parents of young school children”, said Mrs. Ficke. “The line is very timely. Parents are concerned about school safety amid tight budgets and My Back pack Tags is a fun tool that offers peace of mind to teachers and parents”.

“When we interviewed Nancy and Geoff Ficke we knew they had the creativity and experience necessary to take our concept all of the way to market”, said Kristi Vredeveld, Co-Founder of Cincinnati, OH based MY Back Pack Tags. “Duquesa Marketing has a strong track record in developing and successfully launching Toys and Juvenile
Products
”.

“The plan is to develop complimentary products for the alpha launch lineup, said Geoff Ficke, President of Duquesa Marketing. “We will be ready to introduce My Back Pack Tags in Spring-2013. The line will be supported with a strong sales promotional program”.