January 13th, 2012
Duquesa Marketing
www.duquesamarketing.com
Press Release
For Immediate Release
Contact: Geoff Ficke
859-567-1609
Murphy Underwear Engages dP Design to Create Graphic Art for Spring-2012 Brand Launch
Premium Underwear Features MX-P Anti-Microbial Moisture Barrier Technology for Extra Confidence
Hattiesburg, MS Boyd Murphy, creator of Murphy Underwear announced today that his Company has engaged the services of Cincinnati-based dP Design to create the visual Branding elements for the upcoming retail introduction of his line of luxury men’s briefs and boxer briefs enhanced with MX-P Anti-Microbial Moisture Barrier Technology.
“We reviewed many options presented by our Managing Consulting firm Duquesa Marketing”, said Mr. Murphy. “dP Design stood apart as a Graphics Arts firm with a unique understanding of our product and the fashion market we will be entering. We are excited to be working with Diana Puppin and her group”.
“My firm has worked on a number of luxury product launches with Duquesa Marketing”, said Diana Puppin, Pres. of dP Design.“When the Murphy Underwear project was presented by Nancy and Geoff Ficke we recognized that this product was so much more than just another men’s underwear item, but a real breakthrough in comfort and new barrier technologies”.
Murphy Underwear, featuring MX-P Anti-Microbial Moisture Barrier Technology will be introduced to better retailers and haberdasheries during Spring-2012. A complete menu of launch activities, trade shows, sales promotions and special value packaging is being finalized and will be unveiled shortly.
Posted in Entrepreneurialism, Fashion Design, Launching Menswear Products, Launching new products, Marketing, Marketing Consulting, Marketing New Products or Ideas, Marketing Product Development, Press Releases
January 12th, 2012
Duquesa Marketing
www.duquesamarketing.com
Press Release
For Immediate Release
January 12, 2012
Contact: Geoff Ficke
859-567-1609
Duquesa Marketing Appoints Defined by Design to Develop Graphic Art for Pedi-Protexx Cosmetic Accessory
Packaging, Display, Branding, Web-Site and Trade Show Visuals To Be Produced to Support International Product Launch in Spring-2012
Florence, KY Nancy Ficke, General Manager of International award winning Branding and Consumer Product Design and Development firm Duquesa Marketing announced today the her group has appointed Melbourne, FL based Defined by Design to create Graphic Art elements for the launch of Cosmetic Accessory Pedi-Protexx.
“As Managing Consultants for the Pedi-Protexx project we reviewed a number of candidates to assist us in creating the visual Branding elements we will need to take the line to market”, said Mrs. Ficke. “We were most impressed by the vision Linda Walding and her firm Defined by Design brought to the project”.
“Dr. Barbara von Mettenheim, founder of BvonM LLC and creator of Pedi-Protexx has crafted a wonderful, simple, elegant solution to a problem that many women experience”, said Alexis Bruning, VP of New Business Development for Duquesa Marketing. “The Graphic Art element for this project is crucial to ultimate success and Defined by Design is proving to be a wise creative choice”.
Duquesa Marketing will be announcing shortly an aggressive launch calendar for the Pedi-Protexx line of Cosmetic Accessories. The Brand will be introduced in an international venue and will enjoy excellent sales promotional support. The Business Plan is for a Spring-2012 roll-out.
Posted in Footwear products, Launching new products, Manufacturing and Production, Marketing, Marketing Consulting, Marketing Cosmetic Accessories, Marketing Cosmetics, Marketing New Products or Ideas, Marketing Product Development, Pedicure Products, Press Releases
January 12th, 2012
Duquesa Marketing
www.duquesamarketing.com
Press Release
For Immediate Release
Contact: Geoff Ficke
859-567-1609
Dr. Nemi Rx Appoints dP Design to Create Branding Graphic Art Elements for Spring-2012 Launch
Medical Aesthetic Skin and Under-Eye Therapy Regimen to Be Introduced at Prestigious COSMOPROF Bologna March 9-12, 2012
Atlanta, GA Dr. Ajit Nemi, developer of Dr. Nemi Rx™, announced today the appointment of Cincinnati-based dP Design to create the visual graphic art Branding elements for the March launch of his range of breakthrough Skin and Under-Eye Therapy products. The line will be introduced to the world’s largest International Cosmetic and Beauty trade show, COSMOPROF Bologna.
“After reviewing a host of candidates with Duquesa Marketing, our Managing Consultants, we found it to be an easy decision to contract the services of dP Design,” said Dr. Nemi.
“Diana Puppin’s group has extensive experience and creativity in crafting excellent Branding visuals for high-end fashion products.”
“Dr. Nemi Rx™ presents an interesting creative conundrum,” said Nancy Ficke, General Manager of Florence, KY based Duquesa Marketing. “The treatments he has developed are used in his practice to treat patients. So the Branding must support a luxury, topical Skin Care strategy blended with a serious Medical Aesthetic provenance. This requires a deft graphic touch to achieve our goal.”
“I am thrilled to have been chosen by Dr. Nemi and Duquesa Marketing to manage the creative Branding design elements for the Dr. Nemi Rx™ project,” said Diana Puppin, President
of dP Design. “The international launch of the brand to the most sophisticated beauty merchants in the world simply adds to the luster we need to build into the graphic design package.”
Posted in Launching new products, Marketing Consulting, Marketing Cosmetics, Marketing New Products or Ideas, Marketing Product Development, Marketing Skincare Products, Press Releases, Skincare Product Development, Skincare Product Launches
January 11th, 2012
Press Release
For Immediate Release
January 11, 2012
Contact: Geoff Ficke
859-567-1609
Duquesa Marketing Announces Visual Branding Partner For Launch of Medical Aesthetic Skin Care Line
dP Design to Create Graphic Art and Design for Packaging and Sales Collateral for Spring-2012 Launch of Dr. Nemi Rx™
Florence, KY Nancy Ficke, General Manager of award winning international Branding and Consumer Product Development firm Duquesa Marketing announced today that her
consultancy, acting as Managing Consultants for Dr. Nemi Rx, has engaged the services of Cincinnati-based dP Design to develop graphic art elements for a Spring-2012 launch of this
Medical Aesthetic Skin Care Therapy.
“We manage a lot of high-end, luxury goods projects in jewelry, cosmetics, skin care and fashion”, said Mrs. Ficke. “It is most important that the Branding and visual design elements support the exclusivity we require when entering couture. dP Design always provides us, and our clients with an elegant end-design”.
“Dr. Nemi Rx is a bit unusual in that unlike most Skin Care lines, his is a Medical Aesthetic regimen developed from treatments he uses to care for patients in his practice in Atlanta”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “Design cues must be upscale and fashionable, but serious as well, to reflect the medical heritage of Dr. Nemi Rx products”.
“We have used dP Design often for fashion projects and have always received excellent creative production”, said Geoff Ficke, President of Duquesa Marketing. “The Dr. Nemi Rx line will be unveiled at the most prestigious Beauty Expo in the world, COSMOPROF Bologna, so we must have the best possible visuals and sales collateral for this sophisticated international buyer”.
Posted in Launching new products, Marketing Consulting, Marketing Cosmetics, Marketing New Products or Ideas, Marketing Product Development, Marketing Skincare Products, Press Releases, Skincare Product Development, Skincare Product Launches
January 6th, 2012
Press Release
For Immediate Release
January 6, 2012
Contact: Geoff Ficke
859-567-1609
Dr. Nemi Rx™ Bio-Hydrolyzed Skin Care Announces Spring 2012 Introduction at COSMOPROF Bologna
Medical Aesthetic Line to Be Unveiled for International Distribution at World’s Most Prestigious Beauty Product Expo
Atlanta, GA – Dr. Ajit Nemi, President of Nemi Capital LLC, announced today that his firm will unveil its Bio-Hydrolyzed range of highly targeted under-eye and facial skin treatment
products, Dr. Nemi Rx, at COSMOPROF Bologna, March 9-12, 2012. COSMOPROF Bologna is the largest, most prestigious Skin Care, Cosmetic, Perfumery, and Beauty Industry trade show in the world. “We have used the Dr. Nemi Rx skin care line to treat many patients in my medical practice with spectacular results,” said Dr. Nemi. “I am constantly asked: Why don’t you sell these wonderful products to consumers? Well, now we will be making Dr. Nemi Rx available for the first time to an international clientele that understands and appreciates a product that co-mingles cutting edge science with the best natural, organic elements.”
“Dr. Nemi has created his formulations based solely on what has provided his patients the best possible results,” said Nancy Ficke, General Manager of Florence, KY based Duquesa Marketing, Managing Consultants for the Dr. Nemi Rx project. “The premiere platform to launch such a strongly vetted regimen is at COSMOPROF Bologna where the Brand will be presented to the best retailers and distributors in the world.” “Duquesa Marketing is already arranging distributor meetings to discuss exclusive territorial licenses. Pricing and sales promotion will be unveiled at the expo,” said Dr. Nemi. “We will also be unveiling a unique, powerful point-of-purchase demonstration to convey the immediacy of our products performance.”
Posted in Cosmetics, Launching new products, Marketing Consulting, Marketing Cosmetic Accessories, Marketing Cosmetics, Marketing New Products or Ideas, Marketing Product Development, Marketing Skincare Products, Press Releases, Skincare Product Development, Skincare Product Launches
January 2nd, 2012
Duquesa Marketing
www.duquesamarketing.com
Press Release
For Immediate Release
January 2, 2012
Contact: Geoff Ficke
gficke@msn.com
Murphy Underwear Retail Launch Set for Upcoming Magic Show in Las Vegas February 13-15, 2012
Unique Advance in Comfort and Confidence Features MX-P Anti-Microbial Moisture Barrier Technology
Hattiesburg, MS Boyd Murphy, creator of Murphy Underwear announced today that his line of luxury men’s briefs and boxer briefs will be introduced at the Magic Show, Las Vegas Convention Center, February 13-15, 2012. Magic Show is the premiere trade expo for male fashion and accessory products.
“Murphy Underwear is excited to announce that our advanced comfort and confidence inspired products will be launched at this February’s Magic Show”, said Mr. Murphy. “As designers of a true luxury product we wanted to launch at a show known for presenting the finest in male fashion and grooming products and that defines what the Magic Show is all about”.
“We advised our client Murphy Underwear that the Magic Show was the best possible American venue for introducing their line”, said Geoff Ficke, President of Florence, KY based Duquesa Marketing, managing consultants for the Murphy Underwear project. “The products have so many upscale comfort, design, and new barrier technologies that we are confident the discriminating Magic Show attendees will recognize these unique features and benefits and offer Murphy Underwear to their customers”.
Murphy Underwear features their proprietary MX-P Anti-Microbial Moisture Barrier Technology. Pricing, sales promotion and value sets will be announced at the Magic Show. The product will be available in three designer colors, and two styles: briefs and boxer briefs. The Company is in the process of assembling Manufacturers Rep sales coverage on an exclusive territorial basis.
Posted in Entrepreneurialism, Fashion Design, Launching Menswear Products, Launching new products, Marketing New Products or Ideas, Marketing Product Development, Press Releases
January 2nd, 2012
| DUQUESA MARKETING NEWSLETTER December 2011
Adapt to Changing Business Climate & Prosper
or Get Left Behind & Perish |
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| Duquesa Quote of the Month: |
| “Diligence is the mother of good luck.”
- 16th century proverb |
| Tip of the Month: |
| When selling, marketing, seeking investment or licensing opportunities, it is crucial to avoid taking shortcuts. This diminishes you and your project. The marketplace always culls out those that take the easy way. |
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Recently, the unbelievable pace of change the world business climate is undergoing has been reconfirmed. Visionary fashion designer Liz Claiborne died and her Company announced that it would sell or close 16 divisions. And, pioneering retailer Leslie Wexner announced that his firm, Limited Brands, Inc. would put up for sale the Limited and Limited Express chains.
The nature of retail, like most other industries, has undergone radical change. Big box category killers like Staples and Best Buy have evolved into dominating international success stories. Tesco, WalMart and Carrefours offer enormous scale, one stop shopping unimaginable a generation ago. Specialty retailers such as Wet Seal, Aeropostiale, Abercrombie and Fitch, L’Occitaine and Talbots attack specific niches.
Consolidation, bankruptcy and liquidation have allowed fewer and fewer national department store and supermarket chains. Macy’s has consolidated nationally after absorbing numerous regional department store chains such as Lazarus, Bullocks, Burdines and Marshall Field. W.T. Grant, Montgomery Ward, AyrWay, Venture and Gold Circle are only a few examples of once strong groups that no longer exist.
The Limited began in 1963 as a single clothing store in Columbus, Ohio. Leslie Wexner saw an opportunity to create an amazing retail growth story by replicating designer clothing designs, mass producing offshore and selling tailored business clothing to the rapidly emerging population of female businesswoman. He became a billionaire by leveraging and extending The Limited to numerous additional store brands including Limited Too, Victoria’s Secret, Henri Bendel and Bath and Body Works.
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Posted in Newsletters
January 2nd, 2012
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DUQUESA MARKETING NEWSLETTER November 2011
Make Your Passion for Fun a Key Part When Seeking New Product Opportunities
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Duquesa Quote of the Month:
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“Profile and contour are the touchstone of the Architect. Hence he reveals himself as artist or mere engineer”.
Le Corbusier,
Swiss Architect (1887-1965)
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Tip of the Month:
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”As you only get one chance to make a Great first impression, be sure that when presenting yourself/product/project/
investment opportunity you have dressed all elements accordingly”.
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Most people lead rather ordinary lives, built around family, job, church and hobbies. This is fine for most. The need to pay the bills leads many to engage in work that is unfulfilling, boring and stifling. That so many people work at energy sapping employment should be a motivating factor in seeking entrepreneurial opportunity. Sadly, most people are totally risk averse and eliminate themselves from the potential rewards available almost exclusively to entrepreneur.
The perceived risk taker (the entrepreneur) is, in actuality, not the real risk taker. The real risk taker is the person willing to work a dull job, for average pay, letting life fly by without ever knowing the excitement of being in the fray. This person leaves life without ever having made a mark. Looking back on a journey that did not include excitement, change and risk would seem to reflect an empty, unfulfilled life lived.
Entrepreneurs crave change, excitement, competition and risk, understanding that these are the defining hurdles to be overcome if success is to be achieved. The ability to test oneself against the overwhelming mass of competitive opportunities available in the marketplace is a narcotic to serial entrepreneurs. They might not always succeed, but they will always try.
Most new products are developed from an entrepreneur’s life experience. The hundreds of new product ideas I review each year are overwhelmingly skewed to hobby: pet, cosmetic, sporting goods and children’s products. And overwhelmingly, these offerings can be described as having a fun component.
(Please click here to read more from this article)
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Posted in Newsletters
December 31st, 2011
Duquesa Marketing
www.duquesamarketing.com
Press Release
For Immediate Release
December 31, 2011
Contact: Geoff Ficke
859-567-1609
gficke@msn.com
3 Sisters Restorasis® Announces Appointment of Mumbai-Based Market Makers to Manage Asian Launch
Medical Aesthetic Skin Care Range to Begin Distribution in India, Bangladesh, Sri Lanka and Nepal in 2012
Florence, KY Nancy Ficke, General Manager of award winning international Consumer Product Development, Marketing and Branding Consulting group
Duquesa Marketing announced today that her firm has engaged the services of Mumbai, India-based Market Makers to co-ordinate all distribution elements for
the 2012 launch of 3 Sisters Restorasis in southern Asia.
“Acting as Managing Consultants for 3 Sisters Restorasis we launched the brand at the recent COSMOPROF Hong Kong cosmetic expo”, said Mrs. Ficke. “Because of the Medical
Aesthetic provenance of the product, there was unusual interest from agents and distributors from every country in the hyper-sophisticated Asian skin care market. Market Makers particularly impressed us with their disciplined, experienced approach”.
“The Indian market for upscale treatment brands that are supported with science and technology has grown exponentially”, said Rajesh Iyer, Principal of Market Makers. “We were very excited by 3 Sisters Restorasis on every level and felt it was the breakthrough Skin Care Brand we reviewed at COSMOPROF Hong Kong”.
“Penetrating markets like India requires special knowledge and relationships”, said Dr. Jeanne O’Connell, Developer and Founder of 3 Sisters Restorasis. “We discussed distribution options on many levels but settling on Market Makers as our guide in these countries was an easily made choice. We look forward to a strong 2012 launch under their astute guidance”.
Posted in Cosmetics, Marketing Consulting, Marketing Cosmetics, Marketing Product Development, Press Releases, Skincare Product Development, Skincare Product Launches
December 31st, 2011
Duquesa Marketing
www.duquesamarketing.com
Press Release
For Immediate Release
December 31, 2011
Contact: Geoff Ficke
859-567-1609
Duquesa Marketing Announces Appointment of Mumbai Agent to Co-ordinate Skin Care Client’s Asian Launch
3 Sisters Restorasis® Hydro-BioMimetic Skin Care Regimen to Be Introduced by Market Makers to India, Sri Lanka and Bangladesh
Florence, KY Alexis Bruning, V.P. of Product Development for award winning international Branding and Consumer Product Marketing Consulting group
Duquesa marketing announced today that her firm has teamed with Mumbai, India based Market Makers to co-ordinate the 2012 launch of 3 Sisters Restorasis in the
key south Asian markets of India, Bangladesh, Sri Lanka and Nepal.
“The logistics and bureaucracy that must be negotiated to successfully distribute luxury skin care products in some Asian markets requires someone to be in-country
looking out for our clients interest at all times”, said Mrs. Bruning. “Rajesh Iyer and his Market Makers group have great experience in pioneering and growing luxuryproducts and we are excited to announce this collaboration”.
“We met the Duquesa Marketing and 3 Sisters Restorasis group at COSMOPROF Hong Kong last month”, said Rajesh Iyer, Principal of Market Makers. “Market
Makers was specifically searching for an upscale Skin Care brand with strong science and clinical support, an exciting marketing strategy and a unique
proprietary technology, all of which Restorasis possesses in great abundance”.
“We reviewed all distribution options for India most carefully with our managing consultants Duquesa Marketing“, said Dr. Jeanne O’Connell founder of the famous Frederick,
MD based Sylvana Institute and developer of 3 Sisters Restorasis. ‘The decision to utilize Market Makers to pioneer our technology in these key markets became
much easier after we weighed the many options we had at hand”.
Posted in Cosmetics, Launching new products, Marketing Cosmetics, Marketing New Products or Ideas, Marketing Product Development, Marketing Skincare Products, Press Releases, Skincare Product Launches
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